This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Romania report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Romania
- Consumers in Romania have complex ideals, preferences and concerns
- Younger generations say that being active in the community is important to them
- Consumers in Romania like testing out new offerings
- Millennials want to interact with brands and influence innovation
- Consumers in Romania say it is likely that they will be happier in future
- Younger generations believe their lives will be better in future
- While at home, consumers in Romania connect with friends or family virtually
- Energy efficient remains the most desired home feature
- Consumers prefer to cook or bake dishes for themselves
- Consumers in Romania say that another member of the family usually prepares meals
- Gen Z say that eating out at restaurants provides a more enjoyable experience
- Baby Boomers focused on looking for healthy ingredients in food and beverages
- Older generations expect to set their own work hours
- Romanians primarily desire to attain a lucrative wage
- Consumers in Romania say they uphold a division between their job and private life
- Consumers in Romania enjoy socialising with friends online
- Younger generations enjoy going to sporting events
- Romanians seek getting the best return on money spent when travelling
- Gen X expect unwinding options when travelling
- Consumers engage in walking or hiking
- Younger generations enjoy running or jogging as exercise
- Consumers are interested in herbal remedies to improve wellbeing
- Consumers are concerned about climate change
- Consumers actively pursuing environmentally-conscious lifestyles
- Consumers in Romania motivated to utilize packaging that is environmentally sustainable
- Consumers in Romania share opinion on social/political issues on media
- Romanians like to visit shopping malls
- Older generations explore shops even if they have no intension of purchasing anything
- Consumers try to lead a minimalist lifestyle and do not buy new items unless necessary
- Older generations look for reputable or popular labels
- Romanians subscribe to digital platforms for streaming content
- Consumers set to increase spending on health and wellness
- Gen Z set to increase spending on new technology the most
- Romanians are able to regularly save a portion of their income
- Millennials show apprehension regarding their current financial condition
- Saving money remains priority over the next 12 months
- Consumers are proactive in managing data sharing and privacy settings
- Younger generations freely share personal information online
- Consumers in Romania utilise platforms for communicating digitally
- Younger generations regularly use apps to track health or fitness
- Gen Z c onsumers frequently purchase items or services online
- Consumers in Romania follow or like companies' social media feed or posts
- Gen Z purchase an item through social networking sites
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