This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Poland report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Poland
- Consumers in Poland have complex ideals, preferences and concerns
- Older generations feel comfortable expressing their identity with friends and family
- Poles have a habit for testing out new merchandise and offerings
- Baby Boomers purchase solely from brands and companies that they have complete faith in
- Consumers in Poland anticipate having a reduced workload compared to their current one
- Baby Boomers anticipate having additional leisure time to enjoy personal activities
- While at home, consumers in Poland connect with friends or family virtually
- Safe location is the most appreciated home feature among Poles
- Consumers in Poland prefer to cook or bake dishes for themselves
- Consumers say they do not have time to cook
- Younger generations say that choosing to eat at a restaurant is a more hassle-free alternative
- Consumers look for healthy ingredients in food and beverages
- Gen X expect to have a job within a short distance from their residence
- Consumers in Poland primarily desire to make a substantial amount of money
- Poles say they uphold a division between their job and private life
- Consumers prefer socialising with friends in person
- Younger generations go shopping for leisure
- Consumers in Poland primarily seek getting the best return on money spent when travelling
- Baby Boomers expect nature and outdoor activities options when travelling
- Consumers participate in walking or hiking
- Gen X engage in running or jogging
- Poles are interested in herbal remedies to improve wellbeing
- Consumers in Poland are worried about climate change
- Consumers actively engaged in adopting more sustainable behaviors
- Consumers motivated to opt for products that consume less energy
- Consumers buy from brands that support issues aligned with their values
- Consumers in Poland have a fondness for great bargains
- Baby Boomers like to browse even if not making a purchase
- Consumers in Poland attempt to adopt a minimalist way of living
- Younger generations are open to purchasing used or pre-owned goods
- Poles subscribe to digital platforms for streaming content
- Poles expect to increase spending on health and wellness
- Gen Z set to increase spending on health and wellness the most
- Consumers are capable of routinely putting away a fraction of their salary
- Older generations express a worry over their present economic state
- Younger generations expect to increase money saving
- Consumers say that it is important to cultivate their personal brand online
- Younger generations share data in order to receive personalised and targeted offers/deals
- Consumers most frequently use online messaging or communication apps
- Millennials regularly check or refresh profiles on a social media platform
- Gen X frequently read consumer reviews on goods and services
- Consumers engage with businesses' social media content
- Millennials spread the word about products by sharing it online
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