This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. Euromonitor's Consumer Values and Behaviour in Morocco report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Consumer Values market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
- Scope
- Consumer values and behaviour in Morocco
- Consumers like to ensure health and safety measures are in place before they go out
- Older generations believe society embraces and validates their sense of self
- Moroccans prefer to explore innovative products and services
- Baby Boomers purchase solely from brands and companies that they have complete faith in
- Consumers expect they will be happier than they are now
- Gen Z believe they will be doing more work in future
- When at home, Moroccans connect with friends or family virtually
- Safe location is the most appreciated home feature among Moroccans
- Consumers prefer to cook or bake dishes for themselves
- Consumers say that someone else in household typically cooks for them
- Millennials say that ordering food for delivery is more convenient
- Moroccans look for healthy ingredients in food and beverages
- Older generations expect to be their own bosses
- Consumers in Morocco primarily desire to receive a generous income
- Consumers in Morocco say they uphold a division between their job and private life
- Consumers in Morocco connect with friends through digital means
- Baby Boomers take virtual classes/attend lectures online
- Moroccans prioritise relaxation when travelling
- Gen X expect getting the most value for money options when travelling
- Moroccans participate in walking or hiking
- Consumers are interested in herbal remedies to improve wellbeing
- Moroccans are worried about climate change
- Consumers actively working towards greener and more sustainable practices
- Consumers motivated to choose products that are designed to use energy more efficiently
- Consumers say they would rather buy fewer, but higher quality things
- Older generations love exploring shopping malls
- Consumers are interested in acquiring items that have been previously owned
- Older generations attempt to adopt a minimalist way of living
- Moroccans expect to increase spending on education
- Younger generations foresee increasing spending on travel/holidays the most
- Moroccans are concerned about their current financial situation
- Older generations rely on financial support from friends or family
- Saving money remains priority among younger consumers
- Consumers actively manage data sharing and privacy settings
- Younger generations express discomfort with personalized advertisements
- Moroccans use communication or messaging apps
- Baby Boomers regularly stream video services
- Gen Z frequently visit online dating or matchmaking sites
- Consumers follow or like companies' social media feed or posts
- Younger generations help promote products by sharing their purchases online
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