Consumer Values and Behaviour in Canada

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. Euromonitor's Consumer Values and Behaviour in Canada report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Consumer Values market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.


Scope
Consumer values and behaviour in Canada
Consumers in Canada are troubled by the escalating cost of everyday goods
Older generations believe society accepts their identity
Consumers have a habit for testing out new goods and offerings
Younger generations extensively research the brands they prefer
Consumers in Canada say it is likely that they will experience greater happiness in the future
Gen Z foresee an increase in their financial well-being
While at home, consumers in Canada exercise
Safe location - the most desired home feature
Consumers in Canada prefer to cook or bake dishes for themselves
Canadians say that someone else living with them is in charge of making their meals
Younger generations admit their culinary abilities are not great
Consumers in Canada look for healthy ingredients in food and beverages
Older generations expect to have the option of working from their own residence
Consumers primarily desire to receive a generous income
Consumers in Canada say they uphold a division between their job and private life
Consumers in Canada enjoy socialising with friends online
Younger generations enjoy socialising with friends online
Consumers in Canada primarily seek value for money when travelling
Baby Boomers expect safe destination options when travelling
Consumers in Canada walk or hike for exercise
Younger generations cycle or ride a bike for sport
Consumers in Canada are interested in meditation
Consumers in Canada are feeling uneasy about the effects of climate change
Consumers actively working towards greener and more sustainable practices
Consumers in Canada motivated to repair broken items, rather than buying new ones
Consumers utilize social media to voice their perspective on current issues
Consumers in Canada like to find bargains
Baby Boomers like to find bargains
Consumers are open to purchasing used or pre-owned goods
Baby Boomers are open to purchasing used or pre-owned goods
Consumers subscribe to streaming platforms on the internet
Consumers set to increase spending on groceries
Gen Z set to increase spending on health and wellness the most
Canadians are concerned about their current monetary status
Baby Boomers are most secure with their current financial standing
Younger generations expect to increase overall spending
Consumers actively manage data sharing and privacy settings
Gen Z prefer to interact through digital means
Canadians access social media accounts to edit profiles
Gen Z regularly access social media accounts to edit profiles
Younger generations frequently makes online purchases
Consumers show support for companies by following their social media updates
Gen Z frequently provides feedback and interacts with brands social media profiles

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