Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences, and motivations, aligning them with broader trends.
Euromonitor's Consumer Lifestyles in New Zealand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in New Zealand 2025
- Personal traits and values
- Respondents look for ways to simplify their life
- Time with spouse or partner – most prioritised by millennials
- Consumers feel confident in displaying their true identity with friends and family
- Consumers in New Zealand enjoy experimenting with novel goods and amenities
- Gen Z anticipate a rise in the amount of actions conducted through online platforms
- Personal traits and values survey highlights
- Home life and leisure time
- Connecting with friends or family virtually – popular home activity among millennials
- Consumers like engaging in personal interactions with friends
- Minimalistic design – home feature most desired by Gen Z
- Suburban location – external feature most desired by baby boomers
- New Zealanders seek getting the best return on money spent when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Consumers in New Zealand look for healthy ingredients in food and beverages
- Gen Z most likely to say they do not cook well
- Consumers in New Zealand cook or bake for themselves
- Baby boomers seek to reduce meat consumption
- Consumers are ready to pay more for products with health and nutritional properties
- Eating and dietary habits survey highlights
- Working life
- Gen Z employees want to work with like-minded individuals
- Jobs that enable an equilibrium between work and personal life remain a priority
- Gen Z seek to be a part of a prosperous company
- Consumers expect to have flexible start and finish times in the future
- Working life survey highlights
- Health and wellness
- New Zealanders participate in walking or hiking
- Massage remains a popular stress-reduction activity among older generations
- New Zealanders consider free range to be the most influential product feature
- Millennials own fitness wearables
- Health and wellness survey highlights
- Shopping and spending
- Consumers enjoy discovering good deals
- Baby boomers do not mind buying inexpensive items that will not last for a long time
- Baby boomers look for personalised shopping experiences
- Older generations make effort to buy products that come from the local area
- New Zealanders often sell used or second-hand items
- Younger generations show support for companies by following their social media updates
- Younger generations typically use price comparison websites
- Consumers in New Zealand expect to spend more on groceries
- Gen Z depend on monetary assistance provided by loved ones or acquaintances
- Shopping and spending survey highlights
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