Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Turkey report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Turkey 2025
- Personal traits and values
- Consumers in Turkey feel concerned that the cost of everyday items is going up
- Turkish consumers agree experiencing cultures outside their own is important
- Younger generations prefer virtual reality to real world experiences
- Gen Z anticipate an improvement in their quality of life
- Personal traits and values survey highlights
- Home life and leisure time
- Millennials spend most time connecting with friends and family virtually when at home
- Consumers in Turkey enjoy interacting with friends face to face
- Turks seek getting the best return on money spent when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Consumers in Turkey look for healthy ingredients in food and beverages
- Gen Z has the biggest doubt in their own cooking ability
- Younger generations often snack during the day in between meals
- Baby Boomers look for healthy ingredients in food and beverages
- Consumers are ready to pay more for products with health and nutritional properties
- Eating and dietary habits survey highlights
- Working life
- Millennial employees prioritise ethical and social responsibility within the workplace
- Consumers in Turkey want to have the flexibility to work from own home
- Younger employees want to obtain quality training
- Consumers expect to work from home in the future
- Working life survey highlights
- Health and wellness
- Respondents walk or hike for exercise
- Meditation remains popular stress-reduction activity among younger generations
- Respondents think health and nutritional properties is the most influential product feature
- Younger generations more likely to own fitness wearables
- Health and wellness survey highlights
- Shopping and spending
- Turks visit stores that offer loyalty programmes or memberships
- Older generations say they would rather buy fewer, but higher-quality things
- Millennials look for personalised shopping experiences
- Older generations make effort to support locally-owned stores
- Consumers often sell used or second-hand items
- Gen Z regularly write reviews for a products or services
- Younger generations use price comparison websites
- Turks set to increase spending on groceries the most
- Older generations are concerned about their current monetary situation
- Shopping and spending survey highlights
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