Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Taiwan report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Taiwan 2025
- Personal traits and values
- Respondents feel concerned that the cost of everyday items is going up
- All generations prioritise time for themselves
- Consumers feel it is important to experience cultures other than their own
- Older generations value real world experiences
- Younger generations believe they will be happier in the future
- Personal traits and values survey highlights
- Home life and leisure time
- Consumers enjoy shopping as a leisure activity
- Taiwanese consumers seek a safe destination when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Younger generations are actively monitoring what they eat
- Gen Z most likely to order for delivery based on convenience
- Gen X typically eat snacks at home
- Older generations more likely to be vegetarian
- Consumers are ready to pay more for products with superior taste
- Eating and dietary habits survey highlights
- Working life
- Employee health and safety remains a top work priority amongst all generations
- Consumers desire to have a job that allows for a strong work-life balance
- Gen X want a sense of security in their careers
- Consumers in Taiwan expect to have flexible start and finish times
- Working life survey highlights
- Health and wellness
- Consumers in Taiwan participate in walking or hiking
- Millennials place highest importance on massage as a stress-reduction activity
- Respondents think health and nutritional properties is the most influential product feature
- Many Millennials own fitness wearables
- Health and wellness survey highlights
- Shopping and spending
- Consumers like to find bargains
- Older generations like to visit shopping malls
- Baby Boomers look for personalised shopping experiences
- Gen X most likely to repair items instead of buying new models
- Consumers in Taiwan often sell used or second-hand items
- Younger generations often engage with customer support agents via social media channels
- Consumers in Taiwan highly trust friends and family recommendations
- Consumers in Taiwan expect to spend more on health and wellness
- Millennials are concerned about their current monetary status
- Shopping and spending survey highlights
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