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Consumer Lifestyles in Sweden

Publisher Euromonitor International
Published Jun 11, 2025
Length 55 Pages
SKU # EP20118853

Description

Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.

Euromonitor's Consumer Lifestyles in Sweden report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

55 Pages
Scope
Consumer landscape in Sweden 2025
Personal traits and values
Swedes look for ways to simplify their life
Swedes feel comfortable expressing their identity openly with friends and family
Consumers in Sweden like testing out new products and offerings
Gen Z anticipate an improvement in their financial situation
Personal traits and values survey highlights
Home life and leisure time
Cleaning and other domestic chores - most popular home activity among Millennials
Consumers in Sweden prefer socialising with friends in person
Smart home functionality - most desired home feature by Baby Boomers
Proximity to public transport - most desired external feature by Baby Boomers
Respondents desire value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Younger generations say they keep track of the calories
Gen Z most likely to state they dislike cooking
Consumers in Sweden prepare meals for themselves regularly
Millennials more likely to be vegetarian
Swedes are ready to pay more for free range products
Eating and dietary habits survey highlights
Working life
Gen X places highest priority on having responsibility and challenging work
Consumers in Sweden want to have a job that allows for a strong work-life balance
Older generations want to have job security
Swedes would like to have flexible start and finish times
Working life survey highlights
Health and wellness
Consumers in Sweden participate in walking or hiking
Massage most popular stress-reduction measure among Gen X
Respondents think health and nutritional properties is the most influential product feature
Older generations use apps to track health or fitness
Health and wellness survey highlights
Shopping and spending
Swedes love searching for discounts
Baby Boomers like to visit shopping centres
Gen Z consumers look for personalised shopping experiences
Swedes showing strong willingness to purchase second-hand or previously-owned items
Consumers in Sweden often sell used or second-hand items
Gen Z regularly follow or like companies' social media feeds or posts
Younger generations read consumer reviews online
Consumers in Sweden expect to spend more on groceries
Baby Boomers can regularly save a part of their income
Shopping and spending survey highlights

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