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Consumer Lifestyles in Romania

Publisher Euromonitor International
Published Jun 09, 2025
Length 55 Pages
SKU # EP20118814

Description

Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.

Euromonitor's Consumer Lifestyles in Romania report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

55 Pages
Scope
Consumer landscape in Romania 2025
Personal traits and values
Consumers in Romania feel concerned that the cost of everyday items is going up
Millennials value giving back to those in need
Consumers in Romania are in the habit of testing out fresh merchandise and offerings
Baby Boomers expect to have more free time for themselves
Personal traits and values survey highlights
Home life and leisure time
Connecting with loved ones virtually - most frequent home activity among Gen Z
Older generations most frequently check or refresh profiles on a social media
Energy efficiency - most desired home feature by older generations
Urban or inner city location - most desired external feature by Baby Boomers
Respondents desire getting the most value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers in Romania look for healthy ingredients in food and beverages
Millennials most likely to reference no time for cooking as biggest barrier
Consumers typically cook or bake for themselves at least weekly
Baby Boomers more likely to be diabetic
Consumers are ready to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Gen X employees prioritise ethical and social responsibility within the workplace
Romanians seek to find employment that provides time for both personal and work lives
Younger generations want to work for a successful company
Consumers expect to work from home in the future
Working life survey highlights
Health and wellness
Respondents engage in walking or hiking
Older generations trust herbal remedies to reduce stress the best
Health and nutritional properties is the most influential product feature
Younger generations likely to use fitness apps
Health and wellness survey highlights
Shopping and spending
Consumers in Romania endeavour to embrace a minimalist lifestyle
Older generations like to visit shopping centres
Baby Boomers look for personalised shopping experiences
Older generations try to purchase locally-sourced products and services
Romanians often sell used or second-hand items
Gen Z regularly share or retweet products
Younger generations use a price comparison websites
Romanians set to increase spending on health and wellness the most
Millennials are concerned about their current monetary status
Shopping and spending survey highlights

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