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Consumer Lifestyles in Morocco

Publisher Euromonitor International
Published Jun 11, 2025
Length 55 Pages
SKU # EP20118818

Description

Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.

Euromonitor's Consumer Lifestyles in Morocco report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

55 Pages
Scope
Consumer landscape in Morocco 2025
Personal traits and values
Moroccans feel concerned that the cost of everyday items are going up
Time with partner or spouse – most prioritised by Gen X
Consumers feel it is important to experience cultures other than their own
Older generations value online virtual experiences
Younger generations expect their life to be better in the future
Personal traits and values survey highlights
Home life and leisure time
Connecting with friends virtually – a leading home activity among older generations
Consumers in Morocco like engaging in personal interactions with friends
Outside space – most desired home feature by Gen Z
Access to green spaces – most desired external feature by older generations
Consumers in Morocco desire relaxation when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers in Morocco look for healthy ingredients in food and beverages
Gen Z most likely to highlight not having time to cook as a barrier to cooking
Consumers prepare meals for themselves regularly
Baby Boomers seek to reduce meat consumption
Baby Boomers are ready to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Gen X most eager to collaborate with individuals similar to them
Consumers desire to have a workplace in close proximity to their home
Baby Boomers seek to acquire effective training
Consumers in Morocco expect to work from home
Working life survey highlights
Health and wellness
Moroccans walk or hike for exercise
Younger consumers enjoy meditation as an effective stress-reduction activity
Moroccans consider all natural to be the most influential product feature
Millennials most likely to own fitness wearables
Health and wellness survey highlights
Shopping and spending
Consumers like to find bargains
Older generations enjoy going to shopping malls
Gen X enjoy buying gifts for loved ones
Baby Boomers say they often rent items for specific occasions instead of buying them
Consumers in Morocco often sell used or second-hand items
Millennials regularly show support for companies by following their social media updates
Consumers in Morocco highly trust friends and family recommendations
Consumers in Morocco expect to spend more on education
Older generations count on financial aid from close associates or relatives
Shopping and spending survey highlights

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