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Consumer Lifestyles in Germany

Publisher Euromonitor International
Published Jun 10, 2025
Length 55 Pages
SKU # EP20118839

Description

Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.

Euromonitor's Consumer Lifestyles in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

55 Pages
Scope
Consumer landscape in Germany 2025
Personal traits and values
Consumers in Germany look for ways to simplify their life
Time with spouse or partner most prioritised by Millennials
Millennials purchase items from companies and brands that they have absolute trust in
Consumers enjoy experimenting with new goods and services
Younger generations believe their life will be better in future
Personal traits and values survey highlights
Home life and leisure time
Consumers prefer socialising with friends in person
Respondents desire getting the most value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Baby Boomers are actively monitoring what they eat
Older generations do not believe they skilled in the kitchen
Older generations eat snacks while watching TV
Millennials more likely to be vegetarian
Consumers are ready to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Gen X prioritise working with like minded individuals
Consumers in Germany want to have a workplace in close proximity to their home
Gen Z seek to be employed by a thriving organisation
Consumers expect to work from home in the future
Working life survey highlights
Health and wellness
Consumers in Germany engage in walking or hiking
Meditation is the most popular stress-reduction measure among Millennials
Health and nutritional properties the most influential product feature
Younger generations use apps to track health or fitness
Health and wellness survey highlights
Shopping and spending
Consumers in Germany love finding the best discounts
Baby Boomers like to visit shopping malls
Baby Boomers look for personalised shopping experiences
Baby Boomers make an effort to buy from stores that are owned locally owned
Consumers often buy used or second-hand items
Gen Z regularly engage with businesses’ social media content
Younger generations typically use price comparison websites
Consumers expect to increase spending on groceries the most
Younger generations resort to using credit cards or overdrafts to cover expenses
Shopping and spending survey highlights

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