Consumer Lifestyles in Canada

Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.

Euromonitor's Consumer Lifestyles in Canada report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Scope
Consumer landscape in Canada 2025
Personal traits and values
Canadians are concerned that the cost of everyday items is going up
Baby Boomers give back to those in need
Older generations place greater value on real world experiences
Younger generations most optimistic their life will be better in the future
Personal traits and values survey highlights
Home life and leisure time
Consumers in Canada like engaging in personal interactions with friends
Respondents desire value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers look for healthy ingredients in food and beverages
Younger generations most likely to claim to be too busy to prepare meals
Older generations eat snacks while watching TV
Gen Z more likely to be vegetarian
Consumers ready to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Older generations interested in working with like-minded individuals
Consumers desire to find employment that provides time for both personal and work life
Younger generations want to be a part of a prosperous company
Consumers expect to work from home in the future
Working life survey highlights
Health and wellness
Consumers in Canada walk or hike for exercise
Yoga the most popular stress-reduction activity among the Gen Z cohort
Health and nutritional properties is the most influential product feature
Gen Z frequently visit health-related or medical websites
Health and wellness survey highlights
Shopping and spending
Consumers in Canada have a fondness for great bargains
Older generations consistently search for established or renowned names
Gen Z consumers look for personalised shopping experiences
Older generations say that buying eco-conscious products makes them feel good
Consumers in Canada often sell used or second-hand items
Gen Z regularly share or retweet companies' social media feed or posts
Consumers in Canada highly trust friends and family recommendations
Canadians set to increase spending on groceries the most
Baby Boomers count on financial backing or government subsidies
Shopping and spending survey highlights

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