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Consumer Health in Uruguay

Publisher Euromonitor International
Published Oct 08, 2025
Length 81 Pages
SKU # EP20476193

Description

The consumer health market in Uruguay is poised for continued growth in current value terms in 2025, albeit at a slower pace than in 2024, when the country rebounded from the Argentine crisis. The appreciation of Argentina’s official exchange rate is reducing cross-border shopping, which together with ongoing growth in employment and wages, is helping sustain demand. However, inflation continues to place upward pressure on prices, which is encouraging greater price sensitivity among consumers. M...

Euromonitor International's Consumer Health in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

81 Pages
Consumer Health in Uruguay
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER HEALTH IN URUGUAY
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN URUGUAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Improved performance as cross-border purchases decline
Gramon Bago Uruguay retains leadership, underpinned by wide portfolio and investment in new product development
Pharmacies control sales while e-commerce gains share
PROSPECTS AND OPPORTUNITIES
Dengue outbreak may boost demand for acetaminophen
Herbal/traditional products may benefit from growing interest in natural alternatives
E-commerce presents opportunities to boost analgesic consumption
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN URUGUAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affordable medicated confectionery leads growth
CAS Uruguay SA dominates sales
Pharmacies capture lion’s share of sales, as online channels gain ground
PROSPECTS AND OPPORTUNITIES
Market will maintain steady growth
Rising incidence of allergies, driven by changing rainfall patterns and temperature fluctuations
Local and international pharmacies will maintain key role
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN URUGUAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Digestive remedies see further growth, driven by changing dietary habits
Megalabs leads through broad product portfolio and strong distribution
Pharmacies remain dominant amid steep rise in online sales
PROSPECTS AND OPPORTUNITIES
Digestive remedies will retain important role, driven by laxatives and antacids
Herbal digestive remedies will benefit from shift towards natural offerings
Online sales will continue to grow, driven by affordability and convenience
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN URUGUAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dermatologicals see healthy growth due to impact of climate change and cross-border price dynamics
Megalabs continues to lead sales
Pharmacies dominate while online channels gain strength
PROSPECTS AND OPPORTUNITIES
Dermatologicals poised for further growth
Sustainability could be key driver in dermatologicals
Omnichannel approach will be key to future growth
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE IN URUGUAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wound care sales rise for second consecutive year, as small-scale smuggling declines
Johnson & Johnson leads with Band-Aid amid growing competition from lower-priced alternatives
Pharmacies capture bulk of sales but lose ground to e-commerce
PROSPECTS AND OPPORTUNITIES
Slower growth in face of negative demographic trends
Opportunity for emerging brands in a price sensitive market
Online sales presence will prove vital
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2020-2025
Table 37 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 38 NBO Company Shares of Wound Care: % Value 2021-2025
Table 39 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 40 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN URUGUAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales continue to grow, albeit at slower pace, due to supply constraints
Bayer SA Uruguay reinforces its presence while Abbott Laboratorios loses ground
Pharmacies lose ground against rise of direct sellers, supermarkets and e-commerce
PROSPECTS AND OPPORTUNITIES
Sales to increase, driven by rising interest in preventive health
Direct sellers poised to gain momentum through affordability and personalised service
E-commerce will offer consumers greater choice, more detailed information and convenience
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2020-2025
Table 43 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 44 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 45 NBO Company Shares of Vitamins: % Value 2021-2025
Table 46 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 47 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN URUGUAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Robust growth in 2025, with probiotics leading the way
Megalabs SA strengthens leadership through Quelat portfolio acquisition
Pharmacies leads sales despite intensified competition from direct sellers and e-commerce
PROSPECTS AND OPPORTUNITIES
Dietary supplements to continue growing as consumers embrace preventive health
Probiotics and new magnesium options may fuel additional growth
Demand for protein supplements will be driven by older consumers
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2020-2025
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 51 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 52 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN URUGUAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Expanding consumer base drives continued growth
Abbott consolidates its lead on back of increased investment in Ensure
Direct sellers retain importance while grocery retailers gain ground
PROSPECTS AND OPPORTUNITIES
Direct sellers expected to embrace multi-channel strategies to regain lost ground
GLP-1 slimming drugs may pose challenge to traditional weight loss supplements
New formulations with natural ingredients may see increasing demand
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN URUGUAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports nutrition maintains growth amid supply constraints
Edatir leads fragmented market
Pharmacies lose ground to e-commerce and specialist stores
PROSPECTS AND OPPORTUNITIES
Further growth expected, driven by a widening consumer base
Prices hikes and protein shortages may hinder growth
Non-protein offerings will see fastest growth, driven by increased endorsement of creatine by key opinion leaders
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN URUGUAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Robust growth, driven by preventive health trends
Megalabs maintains a comfortable lead
Pharmacies’ strong presence is challenged by direct sellers
PROSPECTS AND OPPORTUNITIES
Further growth expected as consumers seek chemical-free products
Ageing population will continue to drive adoption
Sustainability will be become major driver of impulse sales
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2020-2025
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN URUGUAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Further growth in 2025, driven by rising local players and preventive health trends
Bayer gains ground in vitamins
Pharmacies retain dominant presence
PROSPECTS AND OPPORTUNITIES
Low birth rate in Uruguay could present threat to further growth
Rising focus on paediatric health could boost market potential
Generics will continue to target lower-income consumers
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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