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Consumer Health in Tunisia

Publisher Euromonitor International
Published Nov 13, 2025
Length 72 Pages
SKU # EP20610934

Description

Consumer health in Tunisia is expected to register healthy current value growth in 2025, though constant value growth is expected to be more muted, as inflation remains an issue, though it is decelerating. It is also a mixed picture, with profit margins tight for products such as analgesics and digestive remedies in particular. After the significant prices increases permitted by the Tunisian Ministry of Health in 2024 for chemically-based consumer health products, it was decided to freeze prices... Euromonitor International's Consumer Health in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Consumer Health market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

72 Pages
Consumer Health in Tunisia
Euromonitor International
November 2025
List Of Contents And Tables
CONSUMER HEALTH IN TUNISIA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
DIGESTIVE REMEDIES IN TUNISIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Profit margins fall
L’envol Pharma benefits from its natural positioning
Pharmacies hold monopoly
PROSPECTS AND OPPORTUNITIES
Similar factors drive growth over forecast period
Local brands continue to focus on a more natural positioning
Health and wellness trends influence innovation in digestive remedies
CATEGORY DATA
Table 12 Sales of Digestive Remedies by Category: Value 2020-2025
Table 13 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 15 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 16 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 17 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN TUNISIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Moderate current value growth in 2025
Laboratoires Opalia holds on to top spot
E-commerce registers highest value growth
PROSPECTS AND OPPORTUNITIES
Local brands make gains
Health and wellness trends influence innovation in dermatologicals
Haemorrhoid treatments register healthy volume growth
CATEGORY DATA
Table 18 Sales of Dermatologicals by Category: Value 2020-2025
Table 19 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 21 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 22 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 23 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE IN TUNISIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Overall fall in volume sales
Local company Kingflex holds on to commanding lead
Health and personal care stores register highest value growth
PROSPECTS AND OPPORTUNITIES
Further overall decline over forecast period
Increasing offerings targeted at children
More dynamism in sticking plasters/adhesive bandages
CATEGORY DATA
Table 24 Sales of Wound Care by Category: Value 2020-2025
Table 25 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Wound Care: % Value 2021-2025
Table 27 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 28 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 29 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN TUNISIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Positive performance in 2025
Local company Vital Boumhel makes significant gains
E-commerce gains most value share
PROSPECTS AND OPPORTUNITIES
Rosy outlook over forecast period
Local players gain value share
Increasing segmentation, as well as more focus on clean and natural offerings
CATEGORY DATA
Table 30 Sales of Vitamins by Category: Value 2020-2025
Table 31 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 32 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 33 NBO Company Shares of Vitamins: % Value 2021-2025
Table 34 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 35 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 36 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN TUNISIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy value growth
Pierra Fabre leads, but loses value share
E-commerce gains most value share
PROSPECTS AND OPPORTUNITIES
Further value healthy growth over forecast period
Continuing push for deregulation from certain players
Herbal dietary supplements register strong value growth
CATEGORY DATA
Table 37 Sales of Dietary Supplements by Category: Value 2020-2025
Table 38 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 39 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 40 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 41 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 42 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 43 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN TUNISIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Modest performance in 2025, with growth slowing
Landscape becoming more fragmented
Health and personal care stores dominate distribution, though hypermarkets gain most value share
PROSPECTS AND OPPORTUNITIES
Muted performance over forecast period
Newer technologies dampen value sales
Regulators push for evidence-based data
CATEGORY DATA
Table 44 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 45 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 46 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 47 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 48 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 49 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN TUNISIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Lower value growth than previous year
Local company Impact Sports Nutrition continues to lead
Department stores lead distribution
PROSPECTS AND OPPORTUNITIES
Bright outlook over forecast period
Local companies gain value share
Increasing scrutiny of ingredients
CATEGORY DATA
Table 50 Sales of Sports Nutrition by Category: Value 2020-2025
Table 51 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 53 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 54 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 55 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN TUNISIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Bouyant performance in 2025
Competitive landscape remains highly fragmented
Health and personal care stores register highest value growth
PROSPECTS AND OPPORTUNITIES
Continuing healthy value growth over forecast period
Regular product launches keep consumers engaged
Natural positioning benefits herbal/traditional products
CATEGORY DATA
Table 56 Sales of Herbal/Traditional Products: Value 2020-2025
Table 57 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 58 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 59 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 60 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 61 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN TUNISIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Muted performance in 2025
Local companies lead
Pharmacies dominate
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Innovation focuses on making offerings more palatable
Growing focus on wellness
CATEGORY DATA
Table 62 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 63 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 64 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 65 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN TUNISIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Cold winter supports value sales
Actifed returns to shelves, after supply issues ironed out
Health and personal care stores gain significant value share
PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
Local brands continue to focus on a more natural positioning
Increasing demand for combination products
CATEGORY DATA
Table 66 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 67 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 68 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 69 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 70 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 71 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

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