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Consumer Health in Spain

Publisher Euromonitor International
Published Oct 23, 2025
Length 115 Pages
SKU # EP20503491

Description

Consumer health in Spain is projected to see strong retail current value sales growth over 2025; only slightly slower than in 2024. While stimulated by inflationary pressure on prices, the demand for many types of consumers health products is on the rise at the end of the review period. Nonetheless, retail current value growth performances vary according to the category. The category with the highest retail value sales, dietary supplements, is seeing fast growth, supported by key health and well...

Euromonitor International's Consumer Health in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

115 Pages
Consumer Health in Spain
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER HEALTH IN SPAIN
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2024-2025
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Availability of reimbursements holds back OTC analgesics while adult ketoprofen takes off
Haleon remains the leading player amid growing competition
Regulation favours pharmacies in analgesics
PROSPECTS AND OPPORTUNITIES
New medicines legislation is expected to limit growth potential
Less developed categories to witness most development while alternatives gain momentum
Segmentation attempts may expand in analgesics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Medicated confectionery gains momentum while popular combination products remain under scrutiny
Mercadona’s private label medicated confectionery performs well
Retail e-commerce continues to grow in the category from a low base
PROSPECTS AND OPPORTUNITIES
Positive growth projected amid challenges and competition
Herbal ranges to keep driving sales
Generics are coming
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Lifestyle factors drive category growth but wellbeing education may lessen demand
Lower pricing and investment help Almax stay ahead of the field
Grocery retailers increase offer of digestive remedies
PROSPECTS AND OPPORTUNITIES
Growing consumer focus on a holistic approach to health is set to limit forecast period growth
Probiotic and herbal products offer strong alternatives
Ongoing rebound of travel and tourism to foster demand for digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dermatologicals faces strong competition from inside and outside consumer health
Hair loss treatment players perform well
Private label boosts grocery retailers
PROSPECTS AND OPPORTUNITIES
Economic conditions have the potential to weaken demand
Hair care and skin care products and vitamins and dietary supplements to shift the focus away from dermatologicals
Influencers are set to add dynamism to and gain importance in dermatologicals
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Category maturity and legislation negatively impact performance
Nicorette dominates a consolidated field but Champix’s return may disrupt the competitive landscape
Pharmacies remain the key point of purchase
PROSPECTS AND OPPORTUNITIES
Reimbursement legislation is set to continue to hinder OTC demand
Most smokers looking to quit the habit avoid NRT smoking cessation aids
Strong vaping culture offers players opportunities to diversify
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Lifestyles continue to inform the growing demand for sleep aids despite the holistic approach of some consumers
Esteve benefits from category investments to maintain the leading position
Convenience trend helps e-commerce and hypermarkets to register strong retail value sales growth
PROSPECTS AND OPPORTUNITIES
Sleep issues expected to persist and push OTC demand
Stress and anxiety to shape new product developments
Segmentation offers growth avenues
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Ageing population trend and high screen time generate demand for eye care
Ophthalmologists help Thealoz remain the top-of-mind brand
Pharmacists and optical goods stores enjoy the trust of consumers
PROSPECTS AND OPPORTUNITIES
Robust review period trends to drive the category as alternatives gain momentum
Freeing resources may spur eye care focus and sales
Higher demand expected as eye health problems abound
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth rates slow as consumers look to cut back on costs
Compeed’s popularity consolidates HRA Pharma Iberica’s leading position in wound care
E-commerce experiences fast growth as online grocery shopping gains momentum
PROSPECTS AND OPPORTUNITIES
Slow growth projected but development areas remain
Leave no scar is the goal
Sustainability is set to emerge more strongly in the forecast period
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dietary supplements constrains vitamins’ growth potential
Marketing activities and influencers’ endorsements carry weight
Pharmacies make gains
PROSPECTS AND OPPORTUNITIES
Proactive approach to health to drive growth
The competition is set to widen and intensify
Influencers and segmentation to play key roles
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Social media platforms play a key role in dietary supplements
Strong activity from small laboratories
Brand owners target social media and online sales platforms
PROSPECTS AND OPPORTUNITIES
Strong retail value growth forecast despite the emergence of substitutes and alternatives
Women’s health in the spotlight
Lifestyle and crossover trends to add dynamism to dietary supplements
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Alternatives dampen the growth performance of weight management and wellbeing
Herbalife International de Espana is impacted by competition from vitamins and dietary supplements
Pharmacies benefit as consumers seek and trust pharmacists’ advice
PROSPECTS AND OPPORTUNITIES
The outlook remains cautious
More competition from prescription options
Overweightness and obesity trends to stimulate health and weight management responses
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports nutrition continues to experience strong retail value sales growth amidst protein trends
Myprotein remains the leading brand despite rising competition
Sports nutrition gains shelf space
PROSPECTS AND OPPORTUNITIES
Strong performance expected as the consumer audience expands
Trendy ingredients to shape new product development
Players to seek to add convenience and drive impulse purchases
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Holistic health approach to favour more natural herbal products
Esteve leverages new product development in the gummy format to register dynamic retail value sales growth
Consumers of herbal/traditional products continue to seek the advice of a pharmacist
PROSPECTS AND OPPORTUNITIES
More consumers to move to natural, chemical-free options
Gut health garners strong new product development
Focus on the female is expected to be a success driver
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
The category continues to be challenged by the birth rate
Bayer Hispania leverages strong growth in paediatric vitamins and dietary supplements to gain ground
Pharmacies offer security and expertise to win over parents
PROSPECTS AND OPPORTUNITIES
Preventative health approach to boost the demand for paediatric vitamins and dietary supplements
Herbal options to gain popularity and push new product development
Population reshaping to influence new launches
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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