
Consumer Health in Paraguay
Description
The country’s GDP is expected to climb 3.6% in 2025, placing it among the strongest economies in the region. In this regard, the World Bank (WB) updated its global economic projections with Paraguay now expected to be placed as the second fastest growing economy in 2025, behind Argentina. Consequently, income levels will rise and living standards will improve once more, resulting in further expansion of the middle class and a further erosion of poverty.
Euromonitor International's Consumer Health in Paraguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Consumer Health in Paraguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
55 Pages
- Consumer Health in Paraguay
- Euromonitor International
- September 2025
- List Of Contents And Tables
- CONSUMER HEALTH IN PARAGUAY
- EXECUTIVE SUMMARY
- Consumer health in 2025: The big picture
- Key trends in 2025
- Competitive landscape
- Channel developments
- What next for consumer health?
- MARKET DATA
- Table 1 Sales of Consumer Health by Category: Value 2020-2025
- Table 2 Sales of Consumer Health by Category: % Value Growth 2020-2025
- Table 3 NBO Company Shares of Consumer Health: % Value 2021-2025
- Table 4 LBN Brand Shares of Consumer Health: % Value 2022-2025
- Table 5 Penetration of Private Label by Category: % Value 2020-2025
- Table 6 Distribution of Consumer Health by Format: % Value 2020-2025
- Table 7 Distribution of Consumer Health by Format and Category: % Value 2025
- Table 8 Forecast Sales of Consumer Health by Category: Value 2025-2030
- Table 9 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
- DISCLAIMER
- ANALGESICS
- Key Data Findings
- 2025 Developments
- Climate change with extended rainfall season increases dengue fever, and impulse analgesics sales
- Vicente Scavone extends its leadership due to strong consumer awareness of its Kitadol brand
- Pharmacies accounts for the lion's share of analgesics sales, while retail e-commerce sees strong sales growth
- Prospects and Opportunities
- Slowing growth of analgesics due to severe skin reactions to ibuprofen
- New switches from RX to OTC strengthen analgesics consumption
- Growing popularity of retail e-commerce has a positive impact on sales of analgesics
- Category Data
- Table 10 Sales of Analgesics by Category: Value 2020-2025
- Table 11 Sales of Analgesics by Category: % Value Growth 2020-2025
- Table 12 NBO Company Shares of Analgesics: % Value 2021-2025
- Table 13 LBN Brand Shares of Analgesics: % Value 2022-2025
- Table 14 Forecast Sales of Analgesics by Category: Value 2025-2030
- Table 15 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES
- Cold weather and the rainy season increase instances of allergies and coughs
- Gramon Paraguay cements its leadership on the back of strong brand portfolio of Biogramon
- Pharmacies accounts for the majority of sales while retail e-commerce achieves the fastest growth
- Climate change and more rainfall fuel growth of cough, cold and allergy (hay fever) remedies
- Retail e-commerce continues gaining ground driven by Mercado Libre and pharmacy-owned platforms
- Medicated confectionery grows in popularity driven by low unit prices and sugar-free variants
- Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
- Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
- Table 18 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
- Table 19 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
- Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
- Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
- DIGESTIVE REMEDIES
- Digestive remedies benefits from more fleixible regulation on proton pump inhibitors
- Farmaceutica Paraguaya leads with its popular Domper brand in digestive remedies
- Sales are heavily concentrated in pharmacies while retail e-commerce sees strong growth
- Forecast period growth of digestive remedies driven by natural remedies
- Proton pump inhibitors gains further shelf space thanks to a broader spectrum
- Antacids benefits from rapid-action and low prices
- Table 22 Sales of Digestive Remedies by Category: Value 2020-2025
- Table 23 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
- Table 24 NBO Company Shares of Digestive Remedies: % Value 2021-2025
- Table 25 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
- Table 26 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
- Table 27 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
- DERMATOLOGICALS
- Ongoing growth of dermatologicals as consumers are increasingly diagnosed
- Especialidades Medicinales de Eurofar leads and solidifies its participation in chained pharmacies
- Pharmacies command sales, while retail e-commerce gained ground in hey urban cities
- Dermatologicals’ sales expand in line with the development of retail e-commerce and direct selling expansion
- Pricing strategy offers an opportunity to capture lower income demographics consumers
- Expansion of hair loss treatments driven by innovation and future new releases
- Table 28 Sales of Dermatologicals by Category: Value 2020-2025
- Table 29 Sales of Dermatologicals by Category: % Value Growth 2020-2025
- Table 30 NBO Company Shares of Dermatologicals: % Value 2021-2025
- Table 31 LBN Brand Shares of Dermatologicals: % Value 2022-2025
- Table 32 Forecast Sales of Dermatologicals by Category: Value 2025-2030
- Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
- WOUND CARE
- Growth in wound care sales is supported by an increase in outdoor activities
- Johnson & Johnson del Paraguay’s lead is eroded by the advance of value-driven options
- Pharmacies remains the outright leading distribution channel, while retail e-commerce achieves strong growth
- Wound care sales continue to rise in line with a better economic scenario
- Price-driven value brands and private label remain popular
- Retail e-commerce captures more budget-conscious consumers as well as those driven by convenience
- Table 34 Sales of Wound Care by Category: Value 2020-2025
- Table 35 Sales of Wound Care by Category: % Value Growth 2020-2025
- Table 36 NBO Company Shares of Wound Care: % Value 2021-2025
- Table 37 LBN Brand Shares of Wound Care: % Value 2022-2025
- Table 38 Forecast Sales of Wound Care by Category: Value 2025-2030
- Table 39 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
- VITAMINS AND DIETARY SUPPLEMENTS
- Positive category sales growth as more consumers embrace preventive care through consumption of vitamins and dietary supplements
- Bayer Paraguay consolidates its lead via innovation
- Pharmacies maintains its domination while the penetration of retail e-commerce increases
- Forecast period sales growth driven by rising interest in preventive health
- The emergence of protein supplements is driven by elderly consumers
- Direct selling benefits from affordable pricing and a personalised approach
- Table 40 Sales of Vitamins and Dietary Supplements by Category: Value 2020-2025
- Table 41 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2020-2025
- Table 42 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2021-2025
- Table 43 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2022-2025
- Table 44 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2025-2030
- Table 45 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2025-2030
- WEIGHT MANAGEMENT AND WELLBEING
- Positive sales growth is driven by growing interest in maintaining a healthy weight and boosting the inmune system
- Herbalife’s leadership is strengthened by its own new retail e-commerce platform
- Direct selling holds the majority share although pharmacies is gaining momentum thanks to expert advice and expanded product portfolios
- Forecast period sales grow further due to rising obesity and greater consumer interest in prevention
- Supplement nutrition drinks increasingly appeal to a younger audience
- GLP-1 slimming products dampens sales of weight loss supplements and slimming teas over the forecast period
- Table 46 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
- Table 47 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
- Table 48 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
- Table 49 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
- Table 50 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
- Table 51 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
- SPORTS NUTRITION
- Sales of sports nutrition slowed in 2025 due to a rise in protein prices, while creatine sales grew at a faster rate
- Landerfit leads in sports nutrition while Omnilife increases its presence in 2025
- Direct selling retains the lead but loses ground to retail e-commerce
- Forecast period growth of sports nutrition driven by advertising and recommendations from medical professionals
- Protein sales growth slows due to significant protein price rises
- Non-protein sales accelerate driven by positive awareness of creatine
- Table 52 Sales of Sports Nutrition by Category: Value 2020-2025
- Table 53 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
- Table 54 NBO Company Shares of Sports Nutrition: % Value 2021-2025
- Table 55 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
- Table 56 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
- Table 57 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
- HERBAL/TRADITIONAL PRODUCTS
- Sales of herbal/traditional products increase further driven by a growing focus on prevention and the appeal of natural ingedients
- Megalabs leads sales fuelled by an increasing presence of Ciruelax
- Pharmacies retains domination but loses share to retail e-commerce
- The popularity of natural ingredients grows due to widespread availability of similar herbal medicines in unpackaged format
- Spirulina, chia, cranberries, maca and green coffee perform well over the forecast period
- Sustainability becomes a major driver in boosting forecast period sales
- Table 58 Sales of Herbal/Traditional Products: Value 2020-2025
- Table 59 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
- Table 60 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
- Table 61 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
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