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Consumer Health in Paraguay

Publisher Euromonitor International
Published Sep 23, 2025
Length 55 Pages
SKU # EP20439485

Description

The country’s GDP is expected to climb 3.6% in 2025, placing it among the strongest economies in the region. In this regard, the World Bank (WB) updated its global economic projections with Paraguay now expected to be placed as the second fastest growing economy in 2025, behind Argentina. Consequently, income levels will rise and living standards will improve once more, resulting in further expansion of the middle class and a further erosion of poverty.

Euromonitor International's Consumer Health in Paraguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

55 Pages
Consumer Health in Paraguay
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN PARAGUAY
EXECUTIVE SUMMARY
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET DATA
Table 1 Sales of Consumer Health by Category: Value 2020-2025
Table 2 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 4 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 5 Penetration of Private Label by Category: % Value 2020-2025
Table 6 Distribution of Consumer Health by Format: % Value 2020-2025
Table 7 Distribution of Consumer Health by Format and Category: % Value 2025
Table 8 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 9 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
DISCLAIMER
ANALGESICS
Key Data Findings
2025 Developments
Climate change with extended rainfall season increases dengue fever, and impulse analgesics sales
Vicente Scavone extends its leadership due to strong consumer awareness of its Kitadol brand
Pharmacies accounts for the lion's share of analgesics sales, while retail e-commerce sees strong sales growth
Prospects and Opportunities
Slowing growth of analgesics due to severe skin reactions to ibuprofen
New switches from RX to OTC strengthen analgesics consumption
Growing popularity of retail e-commerce has a positive impact on sales of analgesics
Category Data
Table 10 Sales of Analgesics by Category: Value 2020-2025
Table 11 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Analgesics: % Value 2021-2025
Table 13 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 14 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 15 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES
Cold weather and the rainy season increase instances of allergies and coughs
Gramon Paraguay cements its leadership on the back of strong brand portfolio of Biogramon
Pharmacies accounts for the majority of sales while retail e-commerce achieves the fastest growth
Climate change and more rainfall fuel growth of cough, cold and allergy (hay fever) remedies
Retail e-commerce continues gaining ground driven by Mercado Libre and pharmacy-owned platforms
Medicated confectionery grows in popularity driven by low unit prices and sugar-free variants
Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 19 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES
Digestive remedies benefits from more fleixible regulation on proton pump inhibitors
Farmaceutica Paraguaya leads with its popular Domper brand in digestive remedies
Sales are heavily concentrated in pharmacies while retail e-commerce sees strong growth
Forecast period growth of digestive remedies driven by natural remedies
Proton pump inhibitors gains further shelf space thanks to a broader spectrum
Antacids benefits from rapid-action and low prices
Table 22 Sales of Digestive Remedies by Category: Value 2020-2025
Table 23 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 24 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 25 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 26 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 27 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS
Ongoing growth of dermatologicals as consumers are increasingly diagnosed
Especialidades Medicinales de Eurofar leads and solidifies its participation in chained pharmacies
Pharmacies command sales, while retail e-commerce gained ground in hey urban cities
Dermatologicals’ sales expand in line with the development of retail e-commerce and direct selling expansion
Pricing strategy offers an opportunity to capture lower income demographics consumers
Expansion of hair loss treatments driven by innovation and future new releases
Table 28 Sales of Dermatologicals by Category: Value 2020-2025
Table 29 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 31 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 32 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE
Growth in wound care sales is supported by an increase in outdoor activities
Johnson & Johnson del Paraguay’s lead is eroded by the advance of value-driven options
Pharmacies remains the outright leading distribution channel, while retail e-commerce achieves strong growth
Wound care sales continue to rise in line with a better economic scenario
Price-driven value brands and private label remain popular
Retail e-commerce captures more budget-conscious consumers as well as those driven by convenience
Table 34 Sales of Wound Care by Category: Value 2020-2025
Table 35 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 36 NBO Company Shares of Wound Care: % Value 2021-2025
Table 37 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 38 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 39 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS AND DIETARY SUPPLEMENTS
Positive category sales growth as more consumers embrace preventive care through consumption of vitamins and dietary supplements
Bayer Paraguay consolidates its lead via innovation
Pharmacies maintains its domination while the penetration of retail e-commerce increases
Forecast period sales growth driven by rising interest in preventive health
The emergence of protein supplements is driven by elderly consumers
Direct selling benefits from affordable pricing and a personalised approach
Table 40 Sales of Vitamins and Dietary Supplements by Category: Value 2020-2025
Table 41 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2020-2025
Table 42 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2021-2025
Table 43 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2022-2025
Table 44 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2025-2030
Table 45 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING
Positive sales growth is driven by growing interest in maintaining a healthy weight and boosting the inmune system
Herbalife’s leadership is strengthened by its own new retail e-commerce platform
Direct selling holds the majority share although pharmacies is gaining momentum thanks to expert advice and expanded product portfolios
Forecast period sales grow further due to rising obesity and greater consumer interest in prevention
Supplement nutrition drinks increasingly appeal to a younger audience
GLP-1 slimming products dampens sales of weight loss supplements and slimming teas over the forecast period
Table 46 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 47 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 49 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 50 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 51 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION
Sales of sports nutrition slowed in 2025 due to a rise in protein prices, while creatine sales grew at a faster rate
Landerfit leads in sports nutrition while Omnilife increases its presence in 2025
Direct selling retains the lead but loses ground to retail e-commerce
Forecast period growth of sports nutrition driven by advertising and recommendations from medical professionals
Protein sales growth slows due to significant protein price rises
Non-protein sales accelerate driven by positive awareness of creatine
Table 52 Sales of Sports Nutrition by Category: Value 2020-2025
Table 53 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 54 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 55 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 56 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 57 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS
Sales of herbal/traditional products increase further driven by a growing focus on prevention and the appeal of natural ingedients
Megalabs leads sales fuelled by an increasing presence of Ciruelax
Pharmacies retains domination but loses share to retail e-commerce
The popularity of natural ingredients grows due to widespread availability of similar herbal medicines in unpackaged format
Spirulina, chia, cranberries, maca and green coffee perform well over the forecast period
Sustainability becomes a major driver in boosting forecast period sales
Table 58 Sales of Herbal/Traditional Products: Value 2020-2025
Table 59 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 60 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 61 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030

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