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Consumer Health in Panama

Publisher Euromonitor International
Published Sep 25, 2025
Length 56 Pages
SKU # EP20439470

Description

Retail value sales of consumer health are set to rise at a moderate rate in 2025. The Panamanian economy performed strongly in 2025, ranking among the best performers in Latin America. The Economic Commission for Latin America and the Caribbean (ECLAC) estimated GDP growth for this country of close to 4.2%. The positive behaviour of the economy is reflected in an expansion of the middle class.

Euromonitor International's Consumer Health in Panama report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

56 Pages
Consumer Health in Panama
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN PANAMA
EXECUTIVE SUMMARY
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET DATA
Table 1 Sales of Consumer Health by Category: Value 2020-2025
Table 2 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 4 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 5 Penetration of Private Label by Category: % Value 2020-2025
Table 6 Distribution of Consumer Health by Format: % Value 2020-2025
Table 7 Distribution of Consumer Health by Format and Category: % Value 2025
Table 8 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 9 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
DISCLAIMER
ANALGESICS
Key Data Findings
2025 Developments
Moderate growth in demand for systemic analgesics in Panama due to already high penetration and controlled seasonality in endemic conditions
Tylenol consolidates its positioning with geographic coverage and low-cost packaging
Chained pharmacies lead the distribution of analgesics with a growing portfolio and highly competitive prices
Prospects and Opportunities
High penetration and the prospect of slow premiumisation project moderate growth of analgesics over the forecast period
In systemic analgesics, claims of rapid relief and immediate assimilation formats are the focus of innovation
Topical analgesics/anaesthetic increasingly characterised by a focus on natural formulations
Category Data
Table 10 Sales of Analgesics by Category: Value 2020-2025
Table 11 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Analgesics: % Value 2021-2025
Table 13 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 14 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 15 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES
Mixed trends in the prevalence of respiratory infections, colds and allergies moderates category growth
The global brand Panadol is strengthened by its local production and solid local logistics structure
Competitive prices and expert advice favour the expansion of pharmacies
Environmental impact triggers increasing prevalence of respiratory problems and allergies over the forecast period
Claims of multi-symptom relief resonate with Panamanians
Consumers increasingly adopt preventive immunological behaviour
Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 19 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES
Poor eating habits, a sedentary lifestyle, and high stress levels among Panamanians are driving the demand for digestive remedies
Global brands lead in digestive remedies with a solid distribution structure
Pharmacies consolidate in digestive remedies with a growing omnichannel strategy
The incidence of digestive disorders among Panamanians continues to grow
Digestive enzymes gains ground, diversifying usage for more specific purposes
Interest in dietary supplements for intestinal health is a growing trend among certain local consumer groups
Table 22 Sales of Digestive Remedies by Category: Value 2020-2025
Table 23 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 24 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 25 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 26 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 27 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS
Higher humidity levels cause a higher prevalence of fungal skin diseases
Leading brands focus on introducing new, more potent formulas and addressing a broader range of dermatological symptoms
Pharmacies holds an important role in dermatologicals through its wide range of treatments for conditions and for aesthetic improvements
Young generations of Panamanians increasingly prioritise dermatologicals, favouring the category’s development
Medicated anti-hemorrhoidal wipes have potential for launch in Panama
Incidence of psoriasis continues to grow over the forecast period
Table 28 Sales of Dermatologicals by Category: Value 2020-2025
Table 29 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 31 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 32 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE
Slow growth in sales of wound care in 2025
Nexcare expands its portfolio with options for more specific wound types and body areas
Price competitiveness is a factor driving the popularity of pharmacies in wound care
Moderate development of wound care with some dynamism driven by specific consumer groups
Moisture-controlled wound healing technologies gain traction due to Panama's climatic conditions
Environmental claims on wound care products yet to be marketed in Panama
Table 34 Sales of Wound Care by Category: Value 2020-2025
Table 35 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 36 NBO Company Shares of Wound Care: % Value 2021-2025
Table 37 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 38 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 39 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS AND DIETARY SUPPLEMENTS
Preventive health practices are more frequently adopted by Panamanians, boosting demand for vitamins and dietary supplements
Nature's Bounty strengthens its positioning by offering supplements for more specific purposes and frequent promotional campaigns
Pharmacies expand their dietary supplement offerings, renovating their physical stores, and accelerating the development of their retail e-commerce platforms
Products designed to promote gut health grow thanks to rising purchasing power and an increasingly aware consumer base
Personalisation begins to take root in dietary supplementation
The search for healthy ageing is increasingly relevant among Panamanians
Table 40 Sales of Vitamins and Dietary Supplements by Category: Value 2020-2025
Table 41 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2020-2025
Table 42 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2021-2025
Table 43 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2022-2025
Table 44 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2025-2030
Table 45 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING
Weight management and wellbeing shifts towards faster weight loss alternatives, impacting the performance of OTC weight management and wellbeing products
Enterex strengthens its position in Panama in supplement nutrition drinks
The retail e-commerce channel is expanding its wellbeing product offering with a growing portfolio and frequent exclusive online offers
While weight loss remains important for Panamanians, this may not boost sales of OTC weight management and wellbeing products over the forecast period
Supplement nutritional drinks increase in popularity while consumers increasingly demand personalised formulations
Weight control supplements with naturally sourced compounds continue gaining ground
Table 46 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 47 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 49 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 50 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 51 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION
Sports nutrition expands its positioning to a more mass audience
GNC consolidates its position among the leading sports nutrition brands with an omnichannel strategy and loyalty programmes
Pharmacies compete more aggressively in sports nutrition with portfolio expansion and lower outlay formats
Promising prospects for sports nutrition in Panama over the forecast period
Plant-based proteins drives innovation in sports nutrition
Sports protein RTD evolves toward multifunctionality and hydration
Table 52 Sales of Sports Nutrition by Category: Value 2020-2025
Table 53 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 54 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 55 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 56 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 57 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS
Demand for herbal/traditional remedies continues to grow, although sales are migrating towards industrialised formats
Growing preference for natural ingredients boosts demand for herbal/traditional remedies
Pharmacies strengthens as a comprehensive channel for health and beauty products, thus benefiting the offering of herbal/traditional products
The perception that herbal remedies are healthier for the body is gaining ground among Panamanians
Innovations in herbal/traditional dietary supplements target more specific demographics
Although the legalisation of medical cannabis has been ongoing for several years, regulatory delays have hampered its commercialistion in Panama
Table 58 Sales of Herbal/Traditional Products: Value 2020-2025
Table 59 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 60 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 61 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030

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