
Consumer Health in Norway
Description
In 2025, consumer health in Norway continues to record positive retail value growth. After significant year-on-year fluctuations, the market is stabilising, showing consistent and moderate growth that aligns with pre-pandemic consumption trends. Inflation has decreased, and value growth is primarily driven by steady consumer demand, rather than sharp price increases.
Euromonitor International's Consumer Health in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Consumer Health in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
112 Pages
- Consumer Health in Norway
- Euromonitor International
- September 2025
- List Of Contents And Tables
- CONSUMER HEALTH IN NORWAY
- EXECUTIVE SUMMARY
- Consumer Health in 2025: The big picture
- Key trends in 2025
- Competitive landscape
- Channel developments
- What next for Consumer Health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
- Table 2 Life Expectancy at Birth 2020-2025
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2020-2025
- Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
- Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
- Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
- Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- ANALGESICS IN NORWAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Paracetamol and ibuprofen remain core to sales of analgesics in Norway
- Karo Pharma maintains its lead while Haleon Norway gains ground in 2025
- Pharmacies lead distribution while retail e-commerce gains momentum
- PROSPECTS AND OPPORTUNITIES
- Demographic shifts and active lifestyles are set to drive steady growth in analgesics
- Minimal digital disruption is expected, however, retail e-commerce will continue to grow
- Health and wellness trends are set to sustain modest but steady demand
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2020-2025
- Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
- Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
- Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
- Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NORWAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Climate change and lifestyle habits drive growth in cough, cold, and allergy (hay fever) remedies
- Brand loyalty and limited innovation define cough, cold, and allergy (hay fever) remedies competitive landscape
- Price-sensitivity drives channel shifts as retail e-commerce gains ground
- PROSPECTS AND OPPORTUNITIES
- Steady value growth is expected to be driven by the ageing population, extended allergy seasons and outdoor activities
- Modest innovation and digital convenience is set to shape future growth
- Health policies and consumer priorities will influence cough, cold, and allergy (hay fever) remedies
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
- DIGESTIVE REMEDIES IN NORWAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Preventive health habits and lifestyle shifts lead to slower growth in digestive remedies
- Conaxess Trade Norway AS strengthens its lead in a consolidated digestive remedies market
- Pharmacies lead distrubution while retail e-commerce gains ground
- PROSPECTS AND OPPORTUNITIES
- Stable growth is set to be driven by ageing demographics and preventive health shifts
- Functional innovation and retail e-commerce is set to support forecast growth
- Preventive health and wellness trends will continue to influence digestive remedies
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
- DERMATOLOGICALS IN NORWAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Dermatologicals in Norway maintain stable growth, driven by essential use and consumer trust
- Perrigo Norge AS leads dermatologicals amid strong brand consolidation
- Pharmacies retain the lead in distribution, however, retail e-commerce gains ground
- PROSPECTS AND OPPORTUNITIES
- The cold climate and ageing population is expected to sustain demand in dermatological
- Innovation and digital convenience is set to impact dermatologicals across the forecast period
- Self-care culture and outdoor lifestyles are set to sustain demand for dermatologicals
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2020-2025
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
- Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
- Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
- Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
- Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
- NRT SMOKING CESSATION AIDS IN NORWAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- NRT smoking cessation aids faces slower growth as the smoking rate falls and snus gains ground
- Brand loyalty and regulatory barriers sustain a duopoly in NRT smoking cessation aids
- Retail e-commerce gains ground while pharmacies remain dominant
- PROSPECTS AND OPPORTUNITIES
- NRT smoking cessation aids is set to maintain modest growth as smoking rates decline and younger users seek alternatives
- Digital tools support cessation journeys however product innovation is expected to remain minimal
- Strict regulation is expected to limit the evolution of NRT smoking cessation aids
- CATEGORY INDICATORS
- Table 37 Number of Smokers by Gender 2020-2025
- CATEGORY DATA
- Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
- Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
- Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
- Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
- Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
- Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
- SLEEP AIDS IN NORWAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Melatonin normalisation sustains sleep aid sales in Norway
- Sana Pharma Medical AS retains its lead while private label players expand
- Pharmacies retains its dominance in sleep aids, but retail e-commerce gains ground
- PROSPECTS AND OPPORTUNITIES
- Sleep aids is set for steady growth, however, non-product solutions will remain a challenge
- Digital tools are set to influence sleep aid usage, while product innovation remains minimal
- Preventive wellness is expected to support the use of sleep aids across the forecast period
- CATEGORY DATA
- Table 44 Sales of Sleep Aids: Value 2020-2025
- Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
- Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
- Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
- Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
- Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
- EYE CARE IN NORWAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Screen exposure and allergy cycles drive steady growth in eye care
- SantenPharma AB leads, offering trusted brands in the stable, yet competitive, eye care market
- Pharmacies maintain the lead in distrubution amidst rising e-commerce adoption in Norway
- PROSPECTS AND OPPORTUNITIES
- Steady growth is expected to be driven by the ageing population and rising digital strain
- Incremental advances and digital tools are set to impact eye care over the forecast period
- Emerging trends in formulation and function amidst limited packaging innovation
- CATEGORY DATA
- Table 50 Sales of Eye Care by Category: Value 2020-2025
- Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
- Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
- Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
- Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
- Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
- WOUND CARE IN NORWAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Rising demand for wound care is driven by outdoor lifestyles and an ageing population
- Norgesplaster AS increases its share to become the most dynamic player in 2025
- Pharmacies continue to lead sales while retail e-commerce gains ground
- PROSPECTS AND OPPORTUNITIES
- Steady growth expected as quality gains ground within wound care
- Advancements in wound care will remain product-focused as digital integration lags
- Sustainability will remains secondary, but wellness-driven preferences are set to gain ground
- CATEGORY DATA
- Table 56 Sales of Wound Care by Category: Value 2020-2025
- Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
- Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
- Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
- Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
- Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
- VITAMINS IN NORWAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Vitamin sales in Norway continue to rise, driven by seasonal needs and strong availability
- Orifarm Healthcare AS leads while private label goods gain ground
- Retail e-commerce is the leading distribution channel, offering a wide range of options
- PROSPECTS AND OPPORTUNITIES
- Health habits and demographics support are set to boost long-term growth
- The rise of retail e-commerce and subscription models are expected to drive sales
- Regulatory stability and shifting perceptions are expected to shape the future of vitamins
- CATEGORY DATA
- Table 62 Sales of Vitamins by Category: Value 2020-2025
- Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
- Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
- Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
- Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
- Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
- Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
- DIETARY SUPPLEMENTS IN NORWAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Drivers of growth include preventative health habits and the ageing population
- Orkla Health AS maintains its lead, being the most dynamic player in 2025
- Growth for pharmacies while retail e-commerce leads distribution
- PROSPECTS AND OPPORTUNITIES
- The ageing population, health trends and premiumisation are set to drive value growth
- Innovation is expected to focus on subscription models, personalisation, and packaging
- Sustainability trends are set to further emerge across the forecast period
- CATEGORY DATA
- Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
- Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
- Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
- Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
- Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
- Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
- Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
- WEIGHT MANAGEMENT AND WELLBEING IN NORWAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Weight management and wellbeing struggles in favour of sustainable lifestyle choices
- Nutricia Norway AS retains its lead while Fresenius Kabi Norge AS record dynamic growth
- Pharmacies lead sales as direct selling continues to decline in 2025
- PROSPECTS AND OPPORTUNITIES
- Declining relevance and a shift to adjacent categories is set to challenge growth
- Innovation in weight management is set to remains limited as adjacent categories advance
- Regulatory pressures and wellness culture are set to impact weight management
- CATEGORY DATA
- Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
- Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
- Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
- Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
- Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
- Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
- SPORTS NUTRITION IN NORWAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Strong growth is driven by lifestyle trends and broadening appeal
- Bonaventura Sales AS retains the lead while Orkla Health AS improves its share
- Retail e-commerce drives growth while a multichannel presence supports broad accessibility
- PROSPECTS AND OPPORTUNITIES
- Strong growth expected as sports nutrition becomes further embedded in lifestyle trends
- Digital innovation and product development is expected to strengthen consumer engagement
- Regulatory stability and wellness alignment supports category confidence
- CATEGORY DATA
- Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
- Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
- Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
- Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
- Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
- Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
- HERBAL/TRADITIONAL PRODUCTS IN NORWAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Growth continues however consumer scepticism challenges stronger sales
- Leading companies lose share as smaller, niche brands gain ground in 2025
- Distribution remains constrained, with retail e-commerce leading growth
- PROSPECTS AND OPPORTUNITIES
- Value sales are expected to rise, though consumer scepticism will remain a challenge
- Retail e-commerce is expected to enable the discovery of new product types
- Credibility and transparency will remain priorities across the forecast period
- CATEGORY DATA
- Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
- Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
- Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
- Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
- Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
- Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
- PAEDIATRIC CONSUMER HEALTH IN NORWAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Slow but steady growth amid a cautious health culture in Norway
- Trusted brands lead sales, with Orkla Health AS retain the top spot
- Pharmacies retain its lead while retail e-commerce continues to gain ground
- PROSPECTS AND OPPORTUNITIES
- Modest growth will be driven by vitamins and dietary supplements, in addition to parental willingness to invest
- Retail e-commerce is set to strengthens its role as a key channel for informed parents
- Regulatory stability will support a focus on quality and innovation
- CATEGORY DATA
- Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
- Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
- Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
- Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
- Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
- Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030
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