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Consumer Health in Norway

Publisher Euromonitor International
Published Oct 09, 2024
Length 109 Pages
SKU # EP19248588

Description

Consumer Health in Norway


The consumer health market in Norway is seeing a return to pre-pandemic patterns. 2024 has continued the performance registered in 2023, namely moderate, sustainable growth, in line with the performance seen during the pre-pandemic years. This is in contrast with the considerable fluctuations that were commonplace during and immediately after the pandemic. A declining rate of inflation has also resulted in value sales becoming more moderate, following a significant boost due to rising unit price...

Euromonitor International's Consumer Health in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

109 Pages
Consumer Health in Norway
Euromonitor International
October 2024
List Of Contents And Tables
CONSUMER HEALTH IN NORWAY
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN NORWAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Return to growth in 2024
Highly consolidated category
Analgesics subject to wide variation in pricing
PROSPECTS AND OPPORTUNITIES
Steady growth to be supported by ageing population and lifestyle factors
Forecast period expected to see little in the way of innovation
Potential for further development of topical analgesics/anaesthetic category
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NORWAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
2024 set to see some stabilisation
Rising incidence of allergies in Norway
Demand for quicker and more effective products to treat coughs and colds
PROSPECTS AND OPPORTUNITIES
Stable expansion expected
Expanded consumer base and longer allergy seasons, but increasing competition from prescription products
Constraints on growth in medicated confectionery
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN NORWAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Returning to longer-term drivers after wild fluctuations of pandemic and post-pandemic period
Conservative habits when it comes to digestive remedies
Lifestyle trends exerting a downward pressure on demand for digestive remedies
PROSPECTS AND OPPORTUNITIES
Positive outlook despite impact of health and wellness trend
Ageing population to shape demand
E-commerce to benefit from providing discretion
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN NORWAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth supported by rising interest in tailored solutions
Preventive treatments and lifestyle trends influencing demand
Canoderm drives antipruritics
PROSPECTS AND OPPORTUNITIES
Potential opportunities despite the dominance of well-known brands
Popularity of outdoor activities to support demand
E-commerce channel’s discretion to help to drive sales
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN NORWAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Champix expected to return to the Norwegian market
Shrinking potential consumer base
Snus presents obstacle to development of NRT smoking cessation aids
PROSPECTS AND OPPORTUNITIES
Slowing growth due to shrinking consumer base and competition from alternative products
Grocery and pharmacy channels to dominate, but e-commerce to grow
Consolidated competitive landscape and strict marketing regulations limit potential for new entrants
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN NORWAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Scepticism limits sales of OTC sleep aids
Challenges from prescription drugs and lifestyle changes
Holistic and preventive approach to health brings challenges and opportunities for sleep aids
PROSPECTS AND OPPORTUNITIES
Ageing population and rising stress levels to contribute to growth
E-commerce to play growing role
Preventive health and digitalisation
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2019-2024
Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN NORWAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increased screen time drives up demand for eye care
Increased incidence of allergies and longer pollen seasons drive sales of allergy eye care
Value drivers
PROSPECTS AND OPPORTUNITIES
Digitalisation of everyday life and increase in prevalence of allergies
Ageing population and increasing incidence of dry eye
Digital and optical advances
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2019-2024
Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN NORWAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Interest in outdoor activities supports demand for wound care
Orkla Group maintains leadership in wound care via Norgesplaster and Salvequick
More advanced and natural products
PROSPECTS AND OPPORTUNITIES
Stable demand supported by love of the great outdoors
Wound care suited to e-commerce
Pharmacy and grocery channels to remain key
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN NORWAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand continues to rise despite consumer scepticism
Long winter nights support demand for vitamin D
Growing range of options in vitamin D
PROSPECTS AND OPPORTUNITIES
Focus on meeting nutrition through diet to dampen category development
E-commerce provides a broad vitamins offer
Ageing population to drive up demand
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2019-2024
Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN NORWAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demographic and lifestyle trends support demand
Fish oil/omega fatty acids a staple in Norway
Demand despite scepticism
PROSPECTS AND OPPORTUNITIES
A range of drivers, though scepticism will continue to act as a constraint
Growing demand for more personalised dietary supplements
Potential in beauty orientated dietary supplements
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN NORWAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Norwegian consumers remain sceptical about weight management and wellbeing products
Consumers sceptical about direct selling
Wide range of rival products
PROSPECTS AND OPPORTUNITIES
Major challenges, but possible opportunities, too
Slimming teas chosen for reasons other than weight loss
E-commerce to benefit from broader offer and more upmarket products
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN NORWAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sports nutrition continues dynamic expansion
Protein bars chime with a number of demand trends
New gym goers tend to start with protein powders
PROSPECTS AND OPPORTUNITIES
Continued expansion, with social media set to play key role
E-commerce plays particularly prominent role in sports nutrition
Strong growth, but significant competition
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN NORWAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Herbal/traditional products fails to capitalise on prevailing trends
Medicated confectionery retains key role in herbal/traditional products
Herbal/traditional sleep aids benefits from lack of competition
PROSPECTS AND OPPORTUNITIES
Consumer scepticism to continue to act as an obstacle to category development
Potential to gain consumer trust
E-commerce to provide discretion and convenience, as well as expanding the range of available products
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN NORWAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Paediatric consumer health faces constraints on growth
Paediatric vitamins and dietary supplements widely used
Strong correlations with adult consumer health
PROSPECTS AND OPPORTUNITIES
Limitations on growth, though persistent demand for vitamins
Innovation to add value
E-commerce presents opportunities for category development
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029

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