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Consumer Health in Myanmar

Publisher Euromonitor International
Published Oct 17, 2025
Length 54 Pages
SKU # EP20490803

Description

Retail value sales of consumer health are set to rise in 2025 as households are increasingly opting for self-care and over the counter (OTC) medications for minor ailments. This is for reasons of convenience and cost-effectiveness as out-of-pocket expenses from visiting clinics and hospitals have significantly increased since the coup. Chained pharmacies are expanding to regional cities while retail e-commerce sales of consumer health products are also growing with some brands and products exclu...

Euromonitor International's Consumer Health in Myanmar report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

54 Pages
Consumer Health in Myanmar
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER HEALTH IN MYANMAR
EXECUTIVE SUMMARY
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
CHART 1 Consumer Health: Pharmacy (a)
CHART 2 Consumer Health: Pharmacy (b)
CHART 3 Consumer Health: Pharmacy (c)
CHART 4 Consumer Health: Pharmacy (d)
MARKET DATA
Table 1 Sales of Consumer Health by Category: Value 2020-2025
Table 2 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 4 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 5 Penetration of Private Label by Category: % Value 2020-2025
Table 6 Distribution of Consumer Health by Format: % Value 2020-2025
Table 7 Distribution of Consumer Health by Format and Category: % Value 2025
Table 8 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 9 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
DISCLAIMER
ANALGESICS
Key Data Findings
2025 Developments
Retail value sales experience moderate growth as consumers self-medicate for minor aches and pains
United Pharmaceutical Co Ltd retains the lead with its popular Biogesic brand
Pharmacies retains the outright lead in the distribution of analgesics
Prospects and Opportunities
Moderate forecast period growth of analgesics as the category faces a level of saturation
Category benefits from ongoing invoation in format and a focus on reducing side effects
The country’s ageing population, rising brand awareness and wide distribution benefit category sales over the forecast period
Category Data
Table 10 Sales of Analgesics by Category: Value 2020-2025
Table 11 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Analgesics: % Value 2021-2025
Table 13 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 14 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 15 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES
Retail value sales of cough, cold and allergy (hay fever) remedies rise in 2025
United Pharmaceutical Co Ltd leads with its Decolgen brand
Pharmacies and health and personal care stores are the most popular channels
Positive outlook for cough, cold and allergy (hay fever) remedies over the forecast period
Industry players invest in new product developments
Despite growing popularity of multifunctional products, more consumers develop an interest in antihistamines/allergy remedies (systemic) due to rising pollution levels
Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 19 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES
Sales growth of digestive remedies in 2025 thanks to busier lifestyles and rising demand for fast food
United Pharmaceutical Co Ltd retains top spot despite experiencing stock outages in 2025
Pharmacies remains the outright leading channel for digestive remedies at the end of the review period
Forecast period growth of digestive remedies
Growing innovation in prebiotics and probiotics
Urbanisation and increasingly hectic lifestyles support forecast period sales of digestive remedies
Table 22 Sales of Digestive Remedies by Category: Value 2020-2025
Table 23 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 24 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 25 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 26 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 27 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS
Sales of dermatologicals rise fuelled by growth in dermatological conditions in the country
Konimex retains the lead thanks to its Fungiderm brand in topical antifungals
Pharmacies remains the go-to channel for dermatologicals as consumers appreciate product advice
Sales of dermatologicals continue to benefit from the country’s tropical climate
Growing popularity of effective and user-friendly dermatologicals
Growing awareness of skin conditions and the efficacy of OTC dermatologicals shapes forecast period sales
Table 28 Sales of Dermatologicals by Category: Value 2020-2025
Table 29 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 31 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 32 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE
Moderate growth of wound care sales in 2025
Beiersdorf AG retains a strong lead in wound care as its Hansaplast brand remains highly popular
Pharmacies retains a strong lead while forecourt retailers witnesses an increase in popularity
Wound care sales rise thanks to natural disasters and conflict in the country
Innovation provides more effective, convenient and user-friendly options for minor injuries
International players drive the category, especially in sticking plasters/adhesive bandages
Table 34 Sales of Wound Care by Category: Value 2020-2025
Table 35 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 36 NBO Company Shares of Wound Care: % Value 2021-2025
Table 37 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 38 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 39 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS AND DIETARY SUPPLEMENTS
Growth of vitamins and dietary supplements as consumers embrace the self-care trend
Daewon Pharma retains the lead thanks to its longstanding presence in the category
Pharmacies remains in the lead as consumers seek advice from trained staff when buying vitamins and dietary supplements
Steady growth of vitamins and dietary supplements thanks to higher disposable incomes and evolving consumer preferences
Growing trend towards vitamins and dietary supplements for specific health issues
Consumers’ choice of brands is impacted by inflation and therefore disposable incomes over the forecast period
Table 40 Sales of Vitamins and Dietary Supplements by Category: Value 2020-2025
Table 41 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2020-2025
Table 42 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2021-2025
Table 43 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2022-2025
Table 44 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2025-2030
Table 45 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING
Positive growth of weight management and wellbeing as industry players aim their launches at a mass audience
Vital Health Products Co Ltd and Abbott Laboratories are key players in the category
Pharmacies benefits from trained staff able to provide consumers with product advice on weight loss
Forecast period growth of weight management and wellbeing as consumers embrace brands they trust
Growing popularity of meal replacement and supplement nutrition drinks as industry players invest in these categories
Rising obesity and overweight rates stimulate category sales
Table 46 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 47 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 49 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 50 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 51 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION
Growth of sports nutrition hampered by sustained price rises
Glanbia remains a popular player with its Optimum Nutrition line
Health and personal care stores retains its domination of sports nutrition
Incremental growth of sports nutrition sales over the forecast period
Industry players invest in product innovation focusing on flavour options and ingredient combinations
Despite growing consumer interest in sport, sports nutrition remains niche over the forecast period
Table 52 Sales of Sports Nutrition by Category: Value 2020-2025
Table 53 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 54 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 55 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 56 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 57 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS
Strong sales growth of herbal/traditional products due to high prices of standard medicines
Herbal/traditional products characterised by a highly fragmented competitive landscape
Pharmacies remains the leading channel for herbal/traditional products
Forecast period growth of herbal/traditional products as trust and acceptance grow
Growing demand spurs innovation
Urbanisation and limited distrubution have the potential to hamper growth
Table 58 Sales of Herbal/Traditional Products: Value 2020-2025
Table 59 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 60 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 61 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030

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