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Consumer Health in Lebanon

Publisher Euromonitor International
Published Sep 30, 2025
Length 50 Pages
SKU # EP20464022

Description

Value sales of consumer health are expected to rise in 2025 despite the fact that economic conditions remain challenging. Lebanese people have always been happy to self-medicate on the advice of a pharmacist and for this reason there has always been robust demand for a wide range of consumer health products. Nonetheless, Lebanon continues to suffer serious economic, social, and political issues, which are expected to restrain further increases in consumer health sales.

Euromonitor International's Consumer Health in Lebanon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

50 Pages
Consumer Health in Lebanon
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN LEBANON
EXECUTIVE SUMMARY
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET DATA
Table 1 Sales of Consumer Health by Category: Value 2020-2025
Table 2 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 4 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 5 Penetration of Private Label by Category: % Value 2020-2025
Table 6 Distribution of Consumer Health by Format: % Value 2020-2025
Table 7 Distribution of Consumer Health by Format and Category: % Value 2025
Table 8 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 9 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
DISCLAIMER
ANALGESICS
Key Data Findings
2025 Developments
Analgesics remains the largest and most essential of all OTC categories in Lebanon
GSK Consumer Healthcare remains the leading player due to the strong performance of its Panadol brand
Pharmacies dominates the distribution of analgesics
Prospects and Opportunities
Positive outlook for analgesics in Lebanon
Ongoing instances of pain sustains demand for analgesics and makes the category ripe for innovation
Innovation targets unmet needs such as reducing addiction to achieve better health and wellness aims
Category Data
Table 10 Sales of Analgesics by Category: Value 2020-2025
Table 11 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Analgesics: % Value 2021-2025
Table 13 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 14 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 15 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES
Growth continues to be driven by increasing self-medication and growing incidence of allergies
GSK Consumer Healthcare holds the lead in cough, cold and allergy (hay fever) remedies
Pharmacies largely dominate distribution channels due to local regulations
Self-medication and increasing consumer awareness sustains sales of the category products
Genomic data provides precious information on new product development
The future of sustainable pharmaceutical manufacturing is promising
Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 19 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES
Poor quality and unhealthy food continue to drive digestive remedies sales growth
Reckitt Benckiser leads due to the strong position of its Gaviscon brand of antacids.
Pharmacies remains the dominating distribution channel for digestive remedies in Lebanon
Lebanese consumers continue to face a wide range of digestive complaints, driving growth of digestive remedies
Herbal-based product innovations seen in digestive remedies over the forecast period
Trends in ingredient innovations to support digestive health
Table 22 Sales of Digestive Remedies by Category: Value 2020-2025
Table 23 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 24 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 25 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 26 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 27 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS
Johnson & Johnson Middle East FZ-LLC retains top spot
Pharmacies remains the dominating distribution channel for dermatologicals in Lebanon
Categories perceived as the most essential continue to drive category growth over the forecast period
Innovative treatments in dermatologicals involve new approaches
More natural dermatologicals favoured over the forecast period
Table 28 Sales of Dermatologicals by Category: Value 2020-2025
Table 29 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 31 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 32 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE
Positive performance of wound care in Lebanon
Beiersdorf AG leads the category amid a highly fragmented competitive landscape
Most sales of wound care are carried out through pharmacies
Demand for wound care increases over the forecast period
Growing interest in hydrofibre technology
Increasing wound healing rate reduces the environmental burden
Table 34 Sales of Wound Care by Category: Value 2020-2025
Table 35 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 36 NBO Company Shares of Wound Care: % Value 2021-2025
Table 37 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 38 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 39 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS AND DIETARY SUPPLEMENTS
Rising health awareness drives demand for vitamins and dietary supplements
GSK Consumer Healthcare leads in this highly fragmented category
Pharmacies remains the dominating distribution channel for vitamins in Lebanon
Rising consumer awareness continues to boost overall demand for vitamins and dietary supplements
Innovation and technology shape the future of vitamins
Unlocking sustainability opportunities in vitamins
Table 40 Sales of Vitamins and Dietary Supplements by Category: Value 2020-2025
Table 41 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2020-2025
Table 42 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2021-2025
Table 43 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2022-2025
Table 44 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2025-2030
Table 45 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING
Rising health and image consciousness sustains category sales
Roche Consumer Health Ltd leads with Xenical in a highly fragmented competitive landscape
Pharmacies remains the leading distribution channel for weight management and wellbeing in Lebanon
Sales of weight management and wellbeing are fuelled by the adoption of these products among wider age groups
New product development is a key growth driver over the forecast period
Health and wellness products focus on innovation
Table 46 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 47 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 49 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 50 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 51 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION
Sports nutrition benefits from rising interest in sports and fitness
In 2025, lovate Health Sciences International leads in a highly fragmented market
Pharmacies remains the leading distribution channel for sports nutrition in Lebanon
Positive outlook for sports nutrition though sales remain restricted to a niche audience
More personalised sports nutrition launches over the forecast period
Demand rises for plant-based and clean label sports nutrition products
Table 52 Sales of Sports Nutrition by Category: Value 2020-2025
Table 53 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 54 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 55 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 56 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 57 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS
Demand for natural alternatives continues to grow
The competitive landscape for herbal/traditional products remains highly fragmented in Lebanon
Pharmacies remains the dominating distribution channel for herbal/traditional products in Lebanon
Forecast period demand fuelled by increasing interest in more natural solutions to common health problems
Advancing herbal/traditional products: enhancing product quality and safety
Herbal/traditional products and sustainable development opportunities
Table 58 Sales of Herbal/Traditional Products: Value 2020-2025
Table 59 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 60 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 61 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030

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