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Consumer Health in Ireland

Publisher Euromonitor International
Published Oct 23, 2025
Length 98 Pages
SKU # EP20503492

Description

Consumer health in Ireland experienced moderate current value growth in 2025, slightly surpassing the previous year. Over-the-counter (c) remedies rebounded, primarily driven by increased sales of cough, cold and allergy (hay fever) remedies during a stronger cold and flu season. Rising health awareness contributed to the growth of segments such as vitamins and dietary supplements and sports nutrition. Additionally, government initiatives, including the HSE’s Public Health Strategy 2025–2030 and...

Euromonitor International's Consumer Health in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

98 Pages
Consumer Health in Ireland
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER HEALTH IN IRELAND
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN IRELAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Analgesics sees modest growth in 2025, driven by over-the-counter analgesics
Consumers increasingly interested in private label brands as they seek value for money
Pharmacies leads sales and registers dynamic growth
PROSPECTS AND OPPORTUNITIES
Analgesics will enjoy continued growth throughout the forecast period
E-commerce will become a more significant distribution channel
Holistic health will remain an ongoing trend in the coming years
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN IRELAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Allergy awareness boosts category growth in 2025
Consumer loyalty maintains Reckitt Benckiser's leading position
E-commerce sees dynamic growth as consumers choose convenience and value for money
PROSPECTS AND OPPORTUNITIES
Environmental factors will boost demand for allergy relief over the forecast period
Technology will boost awareness and adherence
Natural claims will become increasingly commonplace
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN IRELAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Awareness of complex digestive issues contributes to category growth in 2025
Reckitt Benckiser benefits from flagship brand popularity
Pharmacies remain popular with bundle offers, loyalty schemes and tailored advice
PROSPECTS AND OPPORTUNITIES
Digestive remedies is expected to continue registering moderate growth
Technology will support awareness of lesser-known conditions, boosting e-commerce sales
Natural remedies set to benefit from perceived “gentle” efficacy
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN IRELAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dermatologicals register modest growth in 2025
Bayer continues to lead due to increased demand for effective dermatologicals
Pharmacies remains dominant thanks to trusted advice and wide range of products
PROSPECTS AND OPPORTUNITIES
Growth in the category is expected to continue as social media boosts interest in hair loss and other dermatologicals
Technology is broadening the spectrum of products being recommended for skin complaints
Regulation is shaping the ingredients used in dermatologicals
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN IRELAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Decline in smoking prevalence continues to benefit NRT in 2025
Nicorette brands continue to lead NRT sales in Ireland
Pharmacies remains the dominant distribution channel
PROSPECTS AND OPPORTUNITIES
Growth expected to continue as Ireland aims to be “tobacco-free”
Monitoring of habits and on-the-go support will boost NRT effectiveness and support category growth
NRT will benefit from alignment with lifestyle trends
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN IRELAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stress and anxiety boost sales of sleep aids in 2025
Trust is the key factor in Nytol’s success
Pharmacies continues to dominate sales, though e-commerce registers slight increase in share
PROSPECTS AND OPPORTUNITIES
Growth expected as stress increases use cases
Sleep tracking technology will help personalise sleep aid recommendations
Herbal and traditional products will appeal to consumers' long-term health goals
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN IRELAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Increasing screen time and allergy season boost eye care sales in 2025
Private label grows due to wide range of eye care products
Pharmacies remains dominant as consumers value expert advice
PROSPECTS AND OPPORTUNITIES
Lifestyle factors will boost regular use of eye care products over the forecast period
New product formats and education will boost category sales
Holistic wellness trend will drive growth in natural and hypoallergenic formulas
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN IRELAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Lifestyle trends increase the need for wound care in 2025
Cost drives private label growth, despite dominance of trusted brands
Convenience remains top of mind for woundcare channels
PROSPECTS AND OPPORTUNITIES
Lifestyle trends and ageing population will remain key factors in wound care growth
Advancements in technology set to aid speed of healing
Sustainability will remain a key trend in wound care
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN IRELAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Vitamin D focus helps drive topline growth for vitamins
Vitabiotics maintains its leading position in 2025
Retail e-commerce continues to pull away from pharmacies as leading distribution channel
PROSPECTS AND OPPORTUNITIES
Stable growth forecast for vitamins, with vitamin D helping propel sales
Digital health tools and platforms may support sales and consumer awareness
Opportunities available through premium features and positioning
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN IRELAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dietary supplements continue to outperform vitamins in 2025
Revive Active helps consolidate Galway Natural Health’s leadership position
Subscription websites such as Symprove aid e-commerce growth
PROSPECTS AND OPPORTUNITIES
Growth predicted for dietary supplements over the forecast period
Format innovation crucial to outperforming brands in crowded spaces
E-commerce is expected to extend its channel share
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN IRELAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Shift to lifestyle-based weight loss contributes to category slowdown
Glanbia and Atkins reassess brand priorities in 2025
Trust and convenience define distribution trends
PROSPECTS AND OPPORTUNITIES
Natural health trends will reshape industry trajectory
Medical weight loss will continue to challenge the industry
Rise of holistic and preventative lifestyles may see brands align with government-backed weight loss programmes
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN IRELAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Ireland’s sports nutrition enjoys notable expansion in 2025
Fulfil retains its lead but loses share to Optimum Nutrition
Online growth and offline expansion support sales of sports nutrition
PROSPECTS AND OPPORTUNITIES
Ireland’s sports nutrition will see sustained growth in the coming years
New marketing strategies on the horizon
Health-conscious consumers will demand greater ingredient transparency
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN IRELAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal/traditional products sees modest growth amid shifting consumer priorities
Mondelez continues to lead sales in 2025 with its Halls brand
Traditional retail dominates, but digital channel accelerates
PROSPECTS AND OPPORTUNITIES
Slower growth predicted for herbal/traditional products in Ireland
Rise of functional and multi-benefit products bodes well for innovation
Clean, natural ingredients will fuel category expansion
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN IRELAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Paediatric consumer health continues to grow despite declining birth rates
Reckitt Benckiser continues to lead with Nurofen
Pharmacies remains the largest channel, offering trusted advice
PROSPECTS AND OPPORTUNITIES
Growth in paediatric health expected to continue, albeit at a slower rate due to population dynamics
Digital trends in Ireland will support the growth of paediatric health
Sustainability and natural formulas set to gain traction
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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