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Consumer Health in Guatemala

Publisher Euromonitor International
Published Sep 30, 2025
Length 76 Pages
SKU # EP20464049

Description

Consumer health in Guatemala is expected to register healthy current value growth in 2025. However, while the economy is growing, rising concerns about the impact of deportations from the US is expected to impact remittance flows, which is also a significant part of the economy. On top of this, lowering exports to the US is another negative, though with a US tariff rate of 10% in September 2025, it is relatively low compared with other countries. As such, there is expected to be high price sensi...

Euromonitor International's Consumer Health in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

76 Pages
Consumer Health in Guatemala
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN GUATEMALA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN GUATEMALA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Acetaminophen benefits from dengue outbreaks
Bayer continues to lead, but loses value share
Small local grocers dominate distribution
PROSPECTS AND OPPORTUNITIES
Generics and topical analgesics with a natural positioning drive growth
Guatemala strengthens its role as a regional hub for generic pharma innovation and distribution
Increasing focus on a greener approach
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GUATEMALA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Continuing healthy value sales in 2025
Barazilian company Eurofarma gains most share, due to its affordability
Pharmacies dominate distribution
PROSPECTS AND OPPORTUNITIES
Increasing demand for combination products
Herbal/traditional cough, cold and allergy remedies to remain popular
Increasing focus on a greener approach
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN GUATEMALA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price rises boosts value growth
Bayer holds on to top spot due to popularity of Alka-Seltzer
Small local grocers dominate distribution
PROSPECTS AND OPPORTUNITIES
Steady growth over forecast period
E-commerce registers healthy value growth
Increasing focus on a greener approach
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN GUATEMALA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy value growth, partly due to continuing price rises
Mexixan player Genomma Lab goes from strength to strength
Pharmacies continue to dominate distribution
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Guatemala strengthens its role as a regional hub for generic pharma innovation and distribution
Consumers seek out more natural ingredients in dermatologicals
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE IN GUATEMALA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Slight fall in volume sales in 2025
Beiersdorf’s Hansaplast continues to have strong lead
Pharmacies remains the principal distribution channel for wound care
PROSPECTS AND OPPORTUNITIES
Minimal constant value and volume growth over forecast period
Possible growth in private label
Increasing offerings targeted at children
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2020-2025
Table 37 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 38 NBO Company Shares of Wound Care: % Value 2021-2025
Table 39 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 40 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN GUATEMALA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy value growth, though volume growth more muted
Direct seller Herbalife continues to lead, though Megalabs gains most value share
Direct selling continues to lead, while e-commerce makes gains
PROSPECTS AND OPPORTUNITIES
Generics gain further value share over forecast period
Focus on alternative delivery formats
Increasing segmentation, as well as more focus on clean and natural offerings
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2020-2025
Table 43 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 44 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 45 NBO Company Shares of Vitamins: % Value 2021-2025
Table 46 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 47 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN GUATEMALA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy value growth in 2025
Omnilife leads, though Megalabs gians most value share, as it targets health and beauty
Direct selling continues to lead, while e-commerce makes gains
PROSPECTS AND OPPORTUNITIES
Steady constant value growth over forecast period
Focus on widening distribution
Local companies gain value share
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2020-2025
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 51 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 52 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN GUATEMALA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Meal replacement gains the most value share
Direct seller Herbalife continues to lead, though Megalabs makes significant gains
Direct selling continues to dominate distribution
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Further segmentation within supplement nutrition drinks
A more natural positioning in meal replacement
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN GUATEMALA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Best performing consumer health product in 2025
Omnilife continues to dominate
Direct selling holds near monopoly
PROSPECTS AND OPPORTUNITIES
Lower growth over forecast period
High prices continue to dampen value sales
Increasing scrutiny of ingredients
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN GUATEMALA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Continuing healthy value growth
Direct seller Herbalife holds on to tight lead
Direct selling leads, with pharmacies also being a sizeable channel
PROSPECTS AND OPPORTUNITIES
Additional product offerings expected to emerge in this space
Cough and cold offerings continue to be popular
Natural positioning benefits herbal/traditional products
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2020-2025
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN GUATEMALA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Increasing prices dampen volume demand
Paracetemol best performer in analgesics
Small local grocers lead distribution
PROSPECTS AND OPPORTUNITIES
Growing focus on preventive health benefit vitamins and dietary supplements
Climate change influences paediatric consumer health
Players focus on increasing palatibility
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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