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Consumer Health in El Salvador

Publisher Euromonitor International
Published Sep 19, 2025
Length 55 Pages
SKU # EP20423790

Description

The Salvadoran economy in 2025 showed sustained, although moderate, growth. According to projections by the International Monetary Fund, this country's GDP growth is projected to be close to 2.5%. In turn, remittances constitute an important source of income for this country's economy. As of June 2025, the Central Reserve Bank (BCR) reported that these funds reached almost USD4.8 billion, an increase of almost 18% compared to the previous year. This source of income is important for populations...

Euromonitor International's Consumer Health in El Salvador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

55 Pages
Consumer Health in El Salvador
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN EL SALVADOR
EXECUTIVE SUMMARY
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET DATA
Table 1 Sales of Consumer Health by Category: Value 2020-2025
Table 2 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 4 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 5 Penetration of Private Label by Category: % Value 2020-2025
Table 6 Distribution of Consumer Health by Format: % Value 2020-2025
Table 7 Distribution of Consumer Health by Format and Category: % Value 2025
Table 8 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 9 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
DISCLAIMER
ANALGESICS
Key Data Findings
2025 Developments
The habit of self-medication boosts demand for analgesics despite existing widespread usage
Industry pays special attention to paediatric analgesics
Price competitiveness consolidates pharmacy chains as the main distribution point for analgesics
Prospects and Opportunities
Childhood demographics drive dynamism in systemic analgesics over the forecast period
Innovations in analgesics aim at rapid absorption technologies and concentrated formulations
Topical analgesics increasingly characterised by products positioned with natural compounds
Category Data
Table 10 Sales of Analgesics by Category: Value 2020-2025
Table 11 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Analgesics: % Value 2021-2025
Table 13 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 14 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 15 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES
The impact of climate change is increasingly affecting the prevalence of respiratory infections and allergies among Salvadorans.
Global brands consolidate their strong position in cough, cold and allergy (hay fever) remedies
Pharmacy chains reaffirm their position as a preferred channel thanks to their competitive prices and growing coverage
Self-medication and environmental conditions drive demand for cough, cold and allergy (hay fever) remedies over the forecast period
Innovations in cold and flu remedies focus on rapid absorption and combating the root cause of the illness rather than just the symptoms
Dietary immune supplementation is becoming a growing practice among Salvadorans and has the potential to slow demand for cold and flu products
Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 19 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES
Poor eating habits and limited sanitation infrastructure lead to an increase in gastric diseases
The industry's strategy is to highlight the preventative health benefits of digestive care
Pharmacies expand health counselling services and emphasise the importance of digestive care
Gastric ailments are highly prevalent among Salvadorans, with a slow improvement expected
The range of digestive enzymes evolves through the introduction of new formats
Consumption of dietary supplements for digestive health is growing among certain demographics, potentially reducing the need for digestive remedies
Table 22 Sales of Digestive Remedies by Category: Value 2020-2025
Table 23 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 24 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 25 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 26 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 27 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS
Changing humidity conditions drive peak demand for antifungals
Bayer AG retains a strong position in dermatologicals in El Salvador
Discounts and omnichannel strategies favour the expansion of retail e-commerce platforms
The recurrence of dermatological conditions is increasing in El Salvador, with changes in climatic conditions being one of the factors contributing to its occurrence.
The search for faster solutions to dermatological conditions shifts demand towards prescription options
Growing preference for naturally derived compounds in paediatric dermatologicals
Table 28 Sales of Dermatologicals by Category: Value 2020-2025
Table 29 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 31 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 32 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE
Boost for wound care due to increased interest in sports activities although growth remains moderate
Cure Band strengthens its positioning with increasing coverage and portfolio expansion
Pharmacies retains the outright lead in sales of wound care products
Moderate forecast period growth of wound care driven by specific consumer groups such as athletes or older adults
Innovation in wound care grows around claims of faster healing, targeting more specific needs
Sustainability claims in wound care are still evolving
Table 34 Sales of Wound Care by Category: Value 2020-2025
Table 35 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 36 NBO Company Shares of Wound Care: % Value 2021-2025
Table 37 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 38 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 39 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS AND DIETARY SUPPLEMENTS
Salvadorans demand dietary supplements for increasingly specific purposes
Leading brands connect with consumers seeking healthier ageing
Pharmacies are strengthening their positioning by offering wellness solutions with a growing range of dietary supplements and a more holistic approach to health
Sales stabilise as consumers shift from multipurpose products to remedies with specific ingredients
Growing innovation in gut supplementation as an inducer of good general health
The variety of dietary supplements making environmental claims is expanding
Table 40 Sales of Vitamins and Dietary Supplements by Category: Value 2020-2025
Table 41 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2020-2025
Table 42 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2021-2025
Table 43 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2022-2025
Table 44 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2025-2030
Table 45 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING
Ongoing stagnancy of weight management and wellness due to easy access to prescription alternatives
The industry diversifies its offer of drinkable nutritional supplements
Scientific validation and portfolio expansion strengthen the relevance of pharmacies in the distribution of weight management and wellbeing
Moderate forecast period growth of weight management and wellbeing sales
Young generations are embracing the use of digital tools in their quest to achieve weight control
Drinkable nutritional supplements registers further dynamic development over the forecast period
Table 46 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 47 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 49 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 50 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 51 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION
Sports nutrition supplements continue to grow and reach a wider audience, not necessarily just those who practice sports
GNC strengthened by its broad portfolio in sports nutrition
The availability of sports supplements is increasing in the country thanks to the growth of chained pharmacies
Demand for sports nutrition continues growing due to increased awareness of prevention-focused supplementation and broader access to more affordable options
Sports nutrition aims for broader positioning with claims such as energy and hydration
Plant-based and formulation customisation are expected to grow in sports nutrition range
Table 52 Sales of Sports Nutrition by Category: Value 2020-2025
Table 53 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 54 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 55 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 56 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 57 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS
Cultural tradition is renewed with a growing appreciation of medicinal herbal ingredients among young generations
No significant brands in the category at the end of the review period
The positioning strategy for the growing offering of holistic wellness products favours the growth of the pharmaceutical channel in herbal/traditional products
The perception that formulations with natural ingredients potentially provide more benefits to the body is gaining ground among Salvadorans
Scientific validation and personalisation become increasingly important
El Salvador still has a legal loophole regarding the practice of natural medicine
Table 58 Sales of Herbal/Traditional Products: Value 2020-2025
Table 59 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 60 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 61 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030

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