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Consumer Health in Colombia

Publisher Euromonitor International
Published Sep 19, 2025
Length 100 Pages
SKU # EP20423793

Description

Value sales of consumer health are rising in Colombia in 2025. The country’s economy is beginning to show signs of recovery, with GDP growth driven mainly by private consumption. Rebound in consumption is supported by an increase in remittances, improved access to credit through lower interest rates, and declining inflation, leading to some improvement in purchasing power. Despite unemployment being at 8.6%, informal labour continues with figures over 55%. The fiscal deficit is also an area of m...

Euromonitor International's Consumer Health in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

100 Pages
Consumer Health in Colombia
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN COLOMBIA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Ageing population and active lifestyles drive demand for analgesics
Haleon leads with private label rising rapidly
Pharmacies dominates distribution for analgesics
PROSPECTS AND OPPORTUNITIES
Ageing population and self-medication trend will continue to fuel growth
Increasing use of AI will improve evalution of advertising and marketing strategies
Pharmacists retain key role in treatment of minor ailments
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rainy season and prolonged cold weather propel sales in 2025
Halls and Noraver brands stand out in competitive landscape
Pharmacies leads while discounters sees fastest growth in 2025
PROSPECTS AND OPPORTUNITIES
OTC cough, cold and allergy remedies will continue to benefit from first-treatment approach
Apps and online medical advice provide opportunity for brands
Private lablel set to drive volume sales growth for allergy remedies
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Increasing prevalence of digestive ailments drive demand
Local player Tecnoquímicas continues to hold top position in overall digestive remedies
Pharmacies leads as discounters expands rapidly
PROSPECTS AND OPPORTUNITIES
Digesitve remedies will see steady growth during forecast period
Natural remedies preferred over OTC solutions for IBS
Limited availability of OTC proton pump inhibitors
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demand for dermatolgicals improves in 2025, though value growth is low
Dermatologicals landscape led by three major players
Pharmacies as favoured channel for dermatologicals purchases, with e-commerce continuing to expand
PROSPECTS AND OPPORTUNITIES
Steady growth anticipated for dermatologicals during forecast period
No significant innovations are expected within the category
Sustainable packacing gains importance and prompts greater investment from players
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value sales struggle as volume sales rise fall
Competitive landscape sees stagnation set in
Pharmacies account for most category sales in 2025
PROSPECTS AND OPPORTUNITIES
As smoking prevalence decreases, so will value sales for NRT
Forecast period likely to see peristent lack of innovation
Nicotine pouches positioned as alternative to NRT
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sleeping problems impact daily routines, pushing sales in 2025
Competitive landscape for sleep aids remains highly fragmented
Pharmacies as most popular and dynamic channel for sleep aids in Colombia.
PROSPECTS AND OPPORTUNITIES
Sleep aids will see further growth in forecast period
Gummies anticipated to gain greater visibility
Complex supplements based on natural products will become more prevalent
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Screen time and pollution drive demand for eye care products
Especialidades Oftalmológicas OPHTA leads while Laboratorios Sophia sees rapid growth
Pharmacies as key channel for sales of eye care products
PROSPECTS AND OPPORTUNITIES
Ageing population and rising awarenes will support future growth in eye wear
Preservative-free eye drops likely to become more accessible in Colombia
Branded products will continue to lead sales
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising prices push value growth in wound care in 2025
Tecnoquímicas maintains overall leadership
Pharmacies leads distribution and growth in 2025
PROSPECTS AND OPPORTUNITIES
Wound care in Colombia faces continued steady growth
Forecast period will see innovation lead to further segmentation
Value-added products like first-aid kits are unlikely to gain ground
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Vitamins buoyed by rising interset in preventive approach to health and wellbeing
Haleon retains leadership with Centrum brand
Direct selling leads distribution as hypermarkets posts fastest growth
PROSPECTS AND OPPORTUNITIES
Holistic wellbeing trends to drive demand in forecast period
Capsules, pills and tablets as most popular formats for vitamins
Gummies will see rapid expansion, benefiting from non-medical status
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demand for dietary supplemments continues to grow in 2025
HLF sustains leadership of overall dietary supplements in Colombia
Direct sellers leads with hypermarkets seeing greatest growth
PROSPECTS AND OPPORTUNITIES
Dietary supplements faces further positive growth for foreast period
E-commerce channel unlikely to see notable expansion in dietary supplements
Rising interest for lion’s mane set to continue
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Weight management and wellbeing sees rising competition from physical activity
HLF leads, while Abbott focuses on communication strategy
Supermarkets rises amid widespread decline in 2025
PROSPECTS AND OPPORTUNITIES
Decline to continue in early forecast period before positive growth begins
Personalised recommendations supported by health-tracking apps and devices
Orlistat to remain as prescription medicine
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports nutrition rises rapidly as demand expands beyond athletes
Domestic company Sports & Science Lab as top player
Health and personal care stores leads
PROSPECTS AND OPPORTUNITIES
Sports nutrition will continue to grow, propelled in part by social networks
Potential for development of personalised recommendations
Convenience as key to sustained demand
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal/traditional products enjoys strong and sustained growth in Colombia
Mondelez retains leadership, supported by its ubiquity
Herbal/traditional products distributed primarily through pharmacies in Colombia
PROSPECTS AND OPPORTUNITIES
Steady growth anticipated for herbal/traditional products
No major developments anticipated in CBD products
The two faces of e-commerce
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Increasing virus incidences drives sales of paediatric consumer health in 2025
Haleon’s brands benefit from trust among Colombian parents
Discounters sees fastest growth though pharmacies remains dominant disbrution channel
PROSPECTS AND OPPORTUNITIES
Analgesics will continue to drive overall category sales during forecast period
Further growth potential in paediatric allergy soultions
Format options in paediatric vitamins and dietary supplements anticipated to remain limited
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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