Report cover image

Consumer Health in China

Publisher Euromonitor International
Published Sep 19, 2025
Length 102 Pages
SKU # EP20423811

Description

Value sales of consumer health in China are increasing in 2025, underpinned by rising health awareness and heightened willingness to invest in wellbeing. Post-pandemic, local consumers continue to view pharmaceuticals and supplements as essential, while brands are invested in expanding education and cultivating demand – especially in areas such as beauty, women’s health, and stress management.

Euromonitor International's Consumer Health in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

102 Pages
Consumer Health in China
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN CHINA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Topicals drive growth amid systemic weakness
Yunnan Baiyao sustains leadership through innovation and community pain services
Offline pharmacies maintain reach as O2O e-commerce accelerates analgesics access in China
PROSPECTS AND OPPORTUNITIES
Rising prevention and professional care weigh on paediatric analgesics demand in China
Digital transformation and smart distribution reshape OTC analgesics
Strengthening child-resistant packaging standards in China’s pharmaceutical market
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Weak seasonal demand limits short-term growth
CR Sanjiu retains leadership despite weak cold and flu season
Digital channels gain share as online pharmacy chain expansion pressures offline sales
PROSPECTS AND OPPORTUNITIES
Steady growth ahead amid shifting demand drivers
Digital innovation redefines marketing, distribution and product formats
Rising accessibility of Rx antivirals challenges OTC cold remedies
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stable growth driven by lifestyle shifts and diverging consumer preferences
TCM and consumer trust ensure CR Jiangzhong maintains overall leadership in 2025
Pharmacies anchors digestive OTC sales as e-commerce rapidly expands
PROSPECTS AND OPPORTUNITIES
Sustained value growth will be driven by lifestyle and demographic dynamics
Digital and technological advancements enhance channel reach and product accessibility
Probiotics expansion poses challenges to long-term growth of OTC digestive remedies in China
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Antifungals and hair-loss treatments drive growth in dermatologicals in 2025
Xian Janssen leads overall, while Wanma gains ground as it heads up hair loss treatments
Rising influence of social media supports e-commerce expansion
PROSPECTS AND OPPORTUNITIES
Vaginal antifungals faces retail slowdown and sluggish growth in store-based retail
Digital innovations driving personalised consumer experiences
Intensified competition expected in topical germicidals/antiseptics
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
SLEEP AIDS IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sleep aids sees impressive value growth in 2025
Competitive landscape remains fragmented
E-commerce as biggest and most dynamic distribution channel for sleep aids in China
PROSPECTS AND OPPORTUNITIES
Sleep aids faces further steady growth as consumer awareness continues to rise
Innovation to focus on ingredients and product format
E-commerce set to see further expansion during forecast period
CATEGORY DATA
Table 37 Sales of Sleep Aids: Value 2020-2025
Table 38 Sales of Sleep Aids: % Value Growth 2020-2025
Table 39 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 40 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 41 Forecast Sales of Sleep Aids: Value 2025-2030
Table 42 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Positive growth curbed by low innovation and high price sensitivity
Mentholatum (Zhongshan) Pharmaceuticals leads eye care in 2025
Retail e-commerce accounts for greatest proportion of eye care sales in China
PROSPECTS AND OPPORTUNITIES
Lifestyle shifts and habitual use support further steady growth
Increased tech adoption for refined products, deeper engagement and broader access
Eye care as essential wellness products
CATEGORY DATA
Table 43 Sales of Eye Care by Category: Value 2020-2025
Table 44 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 45 NBO Company Shares of Eye Care: % Value 2021-2025
Table 46 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 47 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Solid growth supported by ageing population
Yunnan Baiyao continues to benefit from longstanding reputation
Rapid expansion of e-commerce improves wound care accessibility
PROSPECTS AND OPPORTUNITIES
Demographic shifts in China to drive future growth for wound care
Intelligent wound monitoring represents key technological trend for forecast period
Health and wellness trends expand into wound care
CATEGORY DATA
Table 49 Sales of Wound Care by Category: Value 2020-2025
Table 50 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Wound Care: % Value 2021-2025
Table 52 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 53 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Vitamins enjoys continued growth in China in 2025
Amway retains leadership while Nutrend rises fastest
E-commerce remains most dynamic channel in 2025
PROSPECTS AND OPPORTUNITIES
Foundational role of vitamins ensures persistent growth
Innovation continues to boost product and distribution development in vitamins
Health and wellness trends to support further progress
CATEGORY DATA
Table 55 Sales of Vitamins by Category: Value 2020-2025
Table 56 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 57 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 58 NBO Company Shares of Vitamins: % Value 2021-2025
Table 59 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 60 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising health consciousness and paediatric focus drive growth in 2025
By-health leads as Orkla enjoys most rapid expansion
E-commerce as favoured and fastest-rising channel for dietary supplements in China
PROSPECTS AND OPPORTUNITIES
Steady growth forecast for dietary supplements
Innovation ensures continued dynamism
Sustainability trends shape progress
CATEGORY DATA
Table 62 Sales of Dietary Supplements by Category: Value 2020-2025
Table 63 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 64 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 66 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 67 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Emerging new health-oriented products undermine growth for weight management and wellbeing
Leading players face pressures and growing scepticism from consumers
Retail e-commerce remains dominant channel in 2025
PROSPECTS AND OPPORTUNITIES
Shifting weight-loss treatment strategies from consumers to reshape development
GLP-1 drugs expand options for consumers in China
Chinese government policies focus on healthier weight management practices
CATEGORY DATA
Table 69 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports non-protein products drives overall growth in 2025
Beijing Competitor SportsTechnology leads while MuscleTech continues to struggle
Retail e-commerce maintains dominance as other sales channels struggle to achieve strong growth momentum.
PROSPECTS AND OPPORTUNITIES
Growing number of fitness enthusiasts set to drive growth in forecast period
Compact and portable packaging as key consumer demand driver
Domestically produced protein ingredients hold potential for progress in protein powder
CATEGORY DATA
Table 75 Sales of Sports Nutrition by Category: Value 2020-2025
Table 76 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 77 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 78 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 79 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal/traditional products gains momentum amid renewed consumer interest
CR Sanjiu Medical & Pharmaceutical leads, with supplements players showing dynamism
Pharmacies maintains narrow lead as e-commerce continues to steal share
PROSPECTS AND OPPORTUNITIES
Stagnation in TCM/herbal vaginal antifungal products
Updated formats cater to demand for convenient and modern solutions
Sustainability becomes increasingly important in herbal/traditional products
CATEGORY DATA
Table 81 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising parental focus and product upgrades drive paediatric health growth
Nature’s Story leads while Swisse Wellness rises fastest in 2025
E-commerce overtakes health and beauty specialists to lead distribution in 2025
PROSPECTS AND OPPORTUNITIES
Paediatric consumer health faces niche opportunities amid demographic challenges
Innovation and digital advancements drive development
Strengthening child-resistant packaging standards in China’s pharmaceutical market
CATEGORY DATA
Table 87 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us