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Consumer Health in Bosnia and Herzegovina

Publisher Euromonitor International
Published Sep 18, 2025
Length 76 Pages
SKU # EP20423796

Description

Consumer health in Bosnia and Herzegovina is expected to register moderate current value growth in 2025, with continuing population decline dampening value sales to an extent. While inflation still remains quite high, the economy is proving resilient, and this supports value sales. In addition, a continuing shift to self-medicating, as well as the continuing growth in new brand offerings, supports growth. In particular, non-OTC offerings, such as dietary supplements, vitamins, weight management...

Euromonitor International's Consumer Health in Bosnia and Herzegovina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

76 Pages
Consumer Health in Bosnia and Herzegovina
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN BOSNIA AND HERZEGOVINA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Profit margins still tight
Bayer holds on to tight lead
Pharmacies only permitted distribution channel for analgesics
PROSPECTS AND OPPORTUNITIES
Muted constant value growth in what is a mature product area
Combination analgesics perform strongly, while there is rising concern about opioid analgesics such as codeine
Analgesics increasingly added as functional benefit in wellness products
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Long winter and increasing allergies support value sales
Bronchostop syrup registers highest value growth
Pharmacies main distribution channel
PROSPECTS AND OPPORTUNITIES
Stable growth over forecast period
Continuing innovation keeps consumers engaged
Technology plans an increasing role
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growing focus on gut health
Slovenian company Lex maintains top position
Pharmacies main distribution channel
PROSPECTS AND OPPORTUNITIES
Muted growth over forecast period
Innovation key to driving growth
Increasing focus on mind-gut remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Modest value growth in 2025
Bayer continues to account for significant value share
Health and personal care stores gain most value share
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Technology drives innovation over forecast period
Ageing population and climate change support growth
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Moderate value and volume growth in 2025
Local company Saniteks continues to have commanding lead
Hypermarkets gain most value share
PROSPECTS AND OPPORTUNITIES
Continuing premiumisation maintains sales
Future of wound care see offerings also functions as healing devices
Focus on hydrogels
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2020-2025
Table 37 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 38 NBO Company Shares of Wound Care: % Value 2021-2025
Table 39 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 40 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy value and volume growth in 2025
Krka holds on to strong lead
E-commerce gains most value share
PROSPECTS AND OPPORTUNITIES
Postive outlook over forecast period
Significant innovation over forecast period
Increasing personalisation, as well as more focus on clean and natural offerings
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2020-2025
Table 43 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 44 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 45 NBO Company Shares of Vitamins: % Value 2021-2025
Table 46 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 47 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong performance in 2025
The Bountiful Co holds on to tight lead
E-commerce gains most value share
PROSPECTS AND OPPORTUNITIES
Continuing growth over forecast period
Increasing personalisation of dietary supplements
Herbal dietary supplements register strong value growth
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2020-2025
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 51 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 52 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong performance in 2025
Abela Pharm further cements its leadership
E-commerce makes significant gains
PROSPECTS AND OPPORTUNITIES
Further healthy growth
Technology increasingly used to support weight management and wellbeing
Continuing innovation over forecast period
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy value growth in 2025
Landscape becomes increasingly competitive
Health and personal care stores lead distribution
PROSPECTS AND OPPORTUNITIES
Continunig population decline dampens value sales
Sports nutrition increasingly personalised
Sports nutrition moves beyond muscle growth
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal/traditional products continues to be a sizeable consumer health product
Krka continues to have sizeable lead
E-commerce makes significant gains
PROSPECTS AND OPPORTUNITIES
Continuing demand over forecast period
Herbal/traditional products are increasingly backed by science and also more customised
Herbal/traditional products move into the mainstream
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2020-2025
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Paediatric vitamins and dietary supplements gain the most value share
Slovenian company Krka leads
Digital native parents drive growth in e-commerce
PROSPECTS AND OPPORTUNITIES
Falling birth rate dampens growth
Players focus on increasing palatibility
Paediatric consumer health becomes more customised
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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