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Consumer Health in Belgium

Publisher Euromonitor International
Published Sep 22, 2025
Length 126 Pages
SKU # EP20439494

Description

In 2025, value sales of consumer health products in Belgium recorded overall growth, driven by a robust performance across several categories. Sleeping aids, digestive remedies, mineral supplements, and sports nutrition were principal drivers of this positive trajectory. Conversely, weight management and wellbeing experienced a decline.

Euromonitor International's Consumer Health in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

126 Pages
Consumer Health in Belgium
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN BELGIUM
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2024-2025
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value growth is driven by consumer trust, format innovation, and demand for fast-acting relief
UPSA Médica NV SA retains its lead while branded players are increasingly challenged by generics
Pharmacies remain the main distribution channel while retail e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
Growth is set to be driven by steady demand and the growing presence of affordable generics
Innovation is set to focus on combination analgesic and natural alternatives to topical analgesics
Regulatory changes are expected to shape analgesics across the forecast period
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Climate and consumer shifts impact volume growth for cough, cold and allergy (hay fever) remedies
Opella Healthcare Belgium retains its lead, while natural and plant-based alternatives gain ground
Pharmacies remain the core distribution channel while health and personal care stores gain ground
PROSPECTS AND OPPORTUNITIES
A rise in allergies is expected to boost performance across the forecast period
Diagnostics and environmental awareness is set to drive innovation in allergy care
A shift towards natural options is expected to benefit non-pharma retail expansion
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising demand for digestive remedies is driven by lifestyle and health concerns
Norgine NV SA retains its lead while second-placed Opella Healthcare Belgium increases its share
Pharmacies remain the core distribution channel, increasing its share in 2025
PROSPECTS AND OPPORTUNITIES
Sustained growth is expected across the forescast period, despite rising health awareness
Innovation is set to focuses on plant-based and gut-supportive ingredients
Probiotics will increasingly challenge traditional digestive remedies across the forecast period
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Targeted demand drives selected growth, however, dermatologicals remains stagnant
Kenvue Belgium NV leads dermatologicals while natural and plant-based brands gain ground
Pharmacies retain the leadership as supermarkets gain momentum in dermatologicals
PROSPECTS AND OPPORTUNITIES
Vaginal antifungals and topical allergy treatment are set to peform well, however, overall growth is limited
There is expected to be an ongoing shift towards non-pharmacy channels
Natural innovation is expected to drive growth while beauty and personal care products challenge sales
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Regulatory shifts drive renewed growth in NRT smoking cessation aids
A concentrated competitive landscape in NRT smoking cessation aids is led by Nicorette
Pharmacies remain the sole access point for NRT smoking cessation aids in Belgium
PROSPECTS AND OPPORTUNITIES
Policy-driven shifts create growth potential for NRT smoking cessation aids
Digital innovation is set to be a driver of growth and consumer engagement
Reimbursement could strengthen NRT cessation aids across the forecast period
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising stress and health awareness drive growth in sleep aids in Belgium
Melisana SA leads the diverse and competitive sleep aids market
Pharmacies continue to lead while alternative retail channels gain ground
PROSPECTS AND OPPORTUNITIES
Continued growth for sleep aids is expected amid persistent stress and anxiety
Innovation is set to focus on stonger and more effective natural formuals
Non-pharma channels are expected to expand their distribution across the forecast period
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Steady growth in eye care is supported by demographics and digital lifestyles
Alcon-Couvreur SA retains its lead while Viatris BV gains ground with Visionlux
Retail e-commerce gains ground while pharmacies remain the core channel for eye care
PROSPECTS AND OPPORTUNITIES
Sustained growth is expected to be driven by demographic and environmental shifts
Innovation is expected to focus on convenience and prevention across the forecast period
Pharmacy will retain its leads, however alternative channels are set to expand
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demographic shifts and healthcare trends drive growth in wound care
Beiersdorf NV SA leads while second-placed Paul Hartmann NV SA records strong share
Pharmacies lead gauze sales while supermarkets is a key distributor of sticking plasters and first aid kits
PROSPECTS AND OPPORTUNITIES
Gauze, tape and other wound care is set to be the main driver of growth across the forecast period
Home-based wound care is set to drive future opportunities for gauze distribution
Product innovation is set to focus on enhanced effectiveness to drive sales
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Targeted supplementation drives growth for vitamins in Belgium
Procter & Gamble Health Belgium NV retains its lead of a fragmented competitive landscape
Pharmacies remains the lead distribution channel despite rising pressure
PROSPECTS AND OPPORTUNITIES
Moderate growth is anticipated, driven by single vitamins and an ageing population
Self-care routines are set to drive growth across various retail channels
Preventive health care and wellness trends are expected to drive vitamin use in Belgium
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Preventive health and functional innovation sustain growth in dietary supplements
Metagenics Belgium NV increases its share while innovative players drive value growth
Retail e-commerce and DTC innovation is reshaping the distribution landscape
PROSPECTS AND OPPORTUNITIES
Stress, gut health and preventive care are expected to sustain moderate growth
Prevention and personalisation are set to be key drivers of growth across the forecast period
Regulatory complexity threatens innovation and fair competition in dietary supplements
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Lifestyle-driven wellness replaces quick-fix solutions, challenging sales in 2025
Herbalife, Forté Pharma, and The Akkermansia Company shape weight management and wellbeing in 2025
Supermarkets and retail e-commerce increase share through offering strong accessibility
PROSPECTS AND OPPORTUNITIES
Cautious consumers and lifestyle shifts are set to stifle growth for weight management and wellbeing
Science-led innovation and digital tools are expected to influence weight management and wellbeing
Health and wellness trends are set to reshape consumer preferences
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong growth for sports nutrition is driven by mass appeal and rising health trends
QNT NV continues to lead a competitive and expanding sports nutrition market
Specialist retailers, pharmacies, and retail e-commerce drives sports nutrition sales
PROSPECTS AND OPPORTUNITIES
Strong growth is expected, driven by mainstream adoption of sports nutrition
Digital and technology innovation is expected to shape sports nutrition over the forecast period
The rising health and wellness trend will be key to driving growth in sports nutrition
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal/traditional products gain momentum as consumers seek natural solutions
Tilman SA leads while Purasana NV and Laboratoire Puressentiel remain dynamic players
Pharmacies continue to lead distribution, however, health and personal care drive growth
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products is set for steady growth, driven by preventive health trends and innovation
Digital and technological innovation will be drivers of growth across the forecast period
Health and wellness is set to remain the core driver of consumer demand
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Shifting demographics and preventive health trends impact paediatric consumer health
Kenvue Belgium NV leads a fragmented market dominated by analgesics and cold remedies
Pharmacies remain key to distribution as parents place trust in pharmacists for guidance
PROSPECTS AND OPPORTUNITIES
Low-level value growth while volume is set to be challenged by the declining birth rate
Innovation across the forecast period is expected to focus on natural and preventive solutions
Stricter legislation will ensure high quality, but is set to slow innovation
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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