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Consumer Health in Azerbaijan

Publisher Euromonitor International
Published Sep 18, 2025
Length 83 Pages
SKU # EP20423798

Description

Value sales of consumer health in Azerbaijan rose in 2025 due to the growing awareness among the population of the importance of disease prevention and health maintenance, the expansion of the range of high-quality and safe products, the active development of distribution through pharmacies and online platforms, as well as effective marketing campaigns that stimulated demand and strengthened consumer trust in brands.

Euromonitor International's Consumer Health in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

83 Pages
Consumer Health in Azerbaijan
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN AZERBAIJAN
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN AZERBAIJAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Ageing population and sedentary lifestyles support growth in 2025
Reckitt Benckiser leads with its trusted Nurofen brand
Leading pharmacies benefit from manufacturer support and convenient locations
PROSPECTS AND OPPORTUNITIES
Rising health consciousness and ageing population to drive future demand
Growth of quick and convenient online sales
Azerbaijan committed to ensuring equal access to quality healthcare
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN AZERBAIJAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Volume sales impacted by a mild winter in 2025
United Brands Distribution Ltd leads, with Halls remaining a popular option
Consumers increasingly prefer to purchase effective medication independently
PROSPECTS AND OPPORTUNITIES
More allergies and new formats support demand
Development of innovative formulations
Rising preference for cleaner and gentler options
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN AZERBAIJAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growing incidence of digestive complaints fuels demand in 2025
STADA Arzneimittel’s products meet the needs of various consumer groups
Rapid expansion of health and personal care stores
PROSPECTS AND OPPORTUNITIES
Increasing consumer awareness of the importance of gastrointestinal health
Ongoing growth of online platforms and marketplaces
Shift from treatment to prevention
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN AZERBAIJAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growing consumer interest in skincare and maintaining skin health
International players dominate
Pharmacies lead, offering a wide variety of quality products
PROSPECTS AND OPPORTUNITIES
Increased awareness of the importance of proper skin care
New formulas using biotechnology and natural ingredients
Rising demand for natural and safe skincare products
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE IN AZERBAIJAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Volume decline with a lack of innovation
Agaoglu Saglik Urunleri Teksili San ve Tic Ltd Sti leads with its broad portfolio of trusted products
Diverse and expanding product range attract consumers to health and personal care stores
PROSPECTS AND OPPORTUNITIES
Rising public awareness about the importance of proper wound care
Digital and technological advancements
Favourable conditions for the development of domestic production
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2020-2025
Table 37 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 38 NBO Company Shares of Wound Care: % Value 2021-2025
Table 39 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 40 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN AZERBAIJAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Range of vitamin D products is expanding as demand grows
Broad portfolio and marketing efforts support Vefa Ilac San ve Tic’s lead
Health and beauty specialists supported by effective marketing campaigns
PROSPECTS AND OPPORTUNITIES
Rising health awareness and an expanding assortment support sales
Digital and technological innovations
Introduction of new regulations to improve standards
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2020-2025
Table 43 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 44 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 45 NBO Company Shares of Vitamins: % Value 2021-2025
Table 46 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 47 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN AZERBAIJAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Regulations to control and monitor imports puts pressure on sales of dietary supplements
STADA Arzneimittel leads with its broad portfolio of high-quality products
Personalised approach and direct interaction benefit direct selling
PROSPECTS AND OPPORTUNITIES
Regulation changes could limit the assortment and sales of certain brands
Innovation expected
Local companies may curtail their activities
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2020-2025
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 51 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 52 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN AZERBAIJAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Weight management and wellbeing continues its downward trajectory in 2025
Local brands retain a competitive advantage, with Herba Flora leading the pack
Wide product assortment and competitive prices ensure health and beauty specialists lead
PROSPECTS AND OPPORTUNITIES
Limited growth prospects
Mobile apps and online platforms offer personalised nutrition and exercise plans
Development of initiatives aimed at weight management
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN AZERBAIJAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising demand with greater interest in leading a healthy lifestyle
Optimum Nutrition Inc leads with its broad range of high-quality products
Health and personal care stores continue to dominate distribution
PROSPECTS AND OPPORTUNITIES
Rising interest in health and fitness, and expanding product variety to drive demand
Benefit of modern manufacturing methods
Impact of new legislative measures
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN AZERBAIJAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growing consumer interest in natural and plant-based solutions drives strong growth of herbal/traditional cough, cold, and allergy (hay fever) remedies
Engelhard Arzneimittel GmbH & Co KG leads a highly fragmented market
Health and beauty specialists offer convenience, promotions and competitive pricing
PROSPECTS AND OPPORTUNITIES
Challenges ahead
Digital and technological innovation
Stricter legislative control to improve product safety and quality
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2020-2025
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN AZERBAIJAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth supported by rising parental awareness and an expanded product range
Reckitt Benckiser remains a key player with its stalwart Nurofen brand
Active collaboration between manufacturers and health and beauty specialists
PROSPECTS AND OPPORTUNITIES
Heightened parental focus on disease prevention and timely treatment
Manufacturers developing safer, more effective, and child-friendly medicines
Paediatric consumer health influenced by legislative changes
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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