Report cover image

Consumer Health in Austria

Publisher Euromonitor International
Published Sep 18, 2025
Length 110 Pages
SKU # EP20423797

Description

Consumer health in Austria continued to benefit from steadily progressing trends towards self-reliance, proactive behaviour and self-care, particularly in relation to health and wellness. Growing education about health-related topics – supported by information provided by national agencies such as IGEPHA and Pharmig, healthcare providers and manufacturers across print, social media, blogs and websites – enabled consumers to feel more confident in managing their own health. At the same time, time...

Euromonitor International's Consumer Health in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

110 Pages
Consumer Health in Austria
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN AUSTRIA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2024-2025
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN AUSTRIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Self-care culture and lifestyle factors sustaining demand
Established leaders and value-driven challengers defining competition
Pharmacies maintaining dominance as e-commerce edges forward
PROSPECTS AND OPPORTUNITIES
Self-care habits and demographic change underpinning demand
Limited innovation but gradual progress in packaging and product accessibility
Regulatory adjustments and supply chain stability shaping the outlook
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN AUSTRIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong self-care habits and a harsh cold season lifting demand
Established leaders supported by trust while natural products gain momentum
Pharmacies remain central as e-commerce gains gradual acceptance
PROSPECTS AND OPPORTUNITIES
Seasonal variability and allergy prevalence sustaining demand
Incremental innovation focused on convenience and natural positioning
Health literacy and digital engagement creating opportunities
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN AUSTRIA
KEY DATA FINDINGS
Stressful lifestyles and ageing population sustaining demand
Leading players benefiting from trusted portfolios and innovation
Pharmacies retaining dominance while e-commerce edges ahead
PROSPECTS AND OPPORTUNITIES
Persistent lifestyle patterns sustaining demand
Incremental product development and focus on prevention
Health and wellness trends shaping consumer expectations
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN AUSTRIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Everyday lifestyles and health factors sustaining demand
Established players strengthened by trusted portfolios
Pharmacies dominant while e-commerce expands for discretion
PROSPECTS AND OPPORTUNITIES
Demographic and environmental factors to sustain demand
Research and technology expanding treatment options
Wellness trends and blurred lines with dermo-cosmetics
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN AUSTRIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumer demand for support in quitting sustains steady growth
Concentrated competitive landscape led by Nicorette
Pharmacies remain dominant despite gradual online growth
PROSPECTS AND OPPORTUNITIES
Gradual decline in smoking population to limit growth potential
Mature market limits scope for innovation
Broader health and wellness trends reduce reliance on NRT
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN AUSTRIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumer reliance on sleep aids stabilises after pandemic-driven surge
Schwabe Austria maintains leadership as herbal brands gain traction
Pharmacies dominate distribution, while e-commerce gains traction for repeat purchases
PROSPECTS AND OPPORTUNITIES
Gradual growth supported by rising awareness and brand trust
Innovation centred on natural formulations and incremental improvements
Health and wellness trends create both opportunities and challenges
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN AUSTRIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Allergy season and lifestyle factors continue to support demand
Established brands maintain strong positions while Johnson & Johnson drives growth
Pharmacies remain dominant as e-commerce expands through repeat purchases
PROSPECTS AND OPPORTUNITIES
Ageing, lifestyle and allergy trends to sustain growth
Advances in diagnostics and smart technologies to support more personalised eye care
Growing health awareness to encourage preventative approaches
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN AUSTRIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Everyday use and ageing trends sustain demand for wound care
Competitive landscape shaped by local trust and international innovation
Pharmacies dominate while e-commerce gradually gains ground
PROSPECTS AND OPPORTUNITIES
Steady growth supported by demographic and lifestyle factors
Product refinements and lifestyle-driven designs to shape innovation
Stable regulatory environment with sustainability influencing the future
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN AUSTRIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Preventative health focus sustains steady demand
Perrigo strengthens its leadership position
Expanding role of e-commerce in distribution
PROSPECTS AND OPPORTUNITIES
Prevention mindset to sustain demand amid a mature landscape
Incremental innovation focused on formats, combinations and usability
Wellness trade-offs and adjacent solutions shaping the ceiling for growth
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN AUSTRIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Targeted self-care and broader use cases sustaining demand
Perrigo consolidates leadership as specialists and private label gain ground
Pharmacies anchor the channel mix while e-commerce widens choice
PROSPECTS AND OPPORTUNITIES
Prevention mindset and self-reliance to underpin steady demand
Incremental innovation focused on formats, tolerability and targeted blends
Wellness trade-offs, regulation and sustainability shaping the ceiling for growth
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN AUSTRIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience-first weight loss solutions gain traction amid lifestyle pressures
Herbalife’s ecosystem sustains leadership while new entrants broaden appeal
Direct selling remains central as supermarkets and e-commerce expand access
PROSPECTS AND OPPORTUNITIES
Lifestyle pressures and quality-of-life goals to underpin steady demand
Practical innovation focused on formats, flavour and easier access
Health and wellness momentum balanced by lifestyle change and substitutes
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN AUSTRIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Active lifestyles and mainstream availability widen the user base
Tripoint holds the lead while local champions amplify visibility
E-commerce anchors distribution as supermarkets and discounters accelerate
PROSPECTS AND OPPORTUNITIES
Everyday usage and broader positioning to support steady expansion
Practical innovation, personalisation and the blurring line with functional foods
Wellness culture, social coaching and disciplined claims shaping the ceiling for growth
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN AUSTRIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Natural preference tempered by stick-with-what-works behaviour
Leadership rooted in cough/cold heritage as value-led options gain ground
Pharmacies anchor distribution while e-commerce and mass retail broaden access
PROSPECTS AND OPPORTUNITIES
Preference for gentle solutions to support steady, selective growth
Incremental innovation and food–supplement convergence to shape development
Wellness behaviours, responsible claims and sustainability to define the ceiling for growth
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN AUSTRIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Smaller child population but steady self-care keeps demand resilient
Local trust gives Apomedica the lead while modernised heritage brands gain pace
Pharmacies dominate access as e-commerce expands with parent-friendly services
PROSPECTS AND OPPORTUNITIES
Steady demand despite a smaller child population
Incremental innovation and digital support rather than breakthroughs
Wellness habits, responsible claims and private label to shape the ceiling for growth
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us