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Consumer Health in Austria

Publisher Euromonitor International
Published Nov 21, 2024
Length 106 Pages
SKU # EP19344016

Description

Consumer Health in Austria


In 2024, consumer health recorded positive retail value growth, boosted by the ongoing interest in health and wellness. Austrian consumers in 2024 have become increasingly self-reliant and proactive regarding their health and wellbeing, maintaining healthier lifestyles and habits while self-medicating. Consequently, growth in the landscape was driven by OTC products, vitamins, and dietary supplements.

Euromonitor International's Consumer Health in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

106 Pages
Consumer Health in Austria
Euromonitor International
November 2024
List Of Contents And Tables
CONSUMER HEALTH IN AUSTRIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2023-2024
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The self-medication trend bolsters sales of analgesics in 2024
A rising interest in sports increases demand and sales of topical analgesics
Bayer retains its lead through ongoing innovation and expertise
PROSPECTS AND OPPORTUNITIES
Strong growth for Aspirin bolstered by expanding product lines
Sales restrictions limit the growth of e-commerce and the competitive landscape
Focus on health and wellbeing could undermine demand for analgesics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Moderate growth boosted by the rising cases of seasonal allergies in Austria
Convenience and ease drive sales of combination products and nasal sprays
Procter & Gamble retains its lead as consumers reach for trusted products
PROSPECTS AND OPPORTUNITIES
Natural solutions and home remedies challenge sales in cough and cold remedies
Cases of allergies are set to rise, boosting growth across the forecast period
Medicated confectionery records strong growth, offering consumers added vitamins
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Stress and unhealthy lifestyles drive sales of digestive remedies
The use of probiotics challenges sales of digestive remedies in 2024
Sanofi-Aventis and Bayer retain the top spots with strong consumer trust
PROSPECTS AND OPPORTUNITIES
Stress, anxiety and food choices motivate consumers to buy digestive remedies
Preventative health and natural remedies challenge sales across the forecast period
E-commerce gains ground as pharmacies offer online sales options
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales benefit from physical activity and demand to support skin and hair health
Varying performance for antiparasitics/lice and topical allergy remedies
Bayer retains its lead while consumers purchase goods at pharmacies
PROSPECTS AND OPPORTUNITIES
Ongoing growth driven by hair loss treatments and topical germicidals/antiseptics
Dermocosmetics will be a rising obstacle for higher growth levels
Demand rises for natural and traditional products across the next five years
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The low level of adults choosing to quit smoking limits growth
NRT gum remains the strongest growth performer in 2024
Johnson & Johnson leads the landscape, limiting room for new brands to enter
PROSPECTS AND OPPORTUNITIES
Stop smoking programs challenge growth for NRT smoking cessation aids
Lack of new product developments limits sales for NRT smoking cessation aids
NRT lozenges could benefit from new flavour options
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The need to maintain a healthy lifestyle drives sales of sleep aids
Herbal products drive sales, perceived as harmless and non-addictive
Sleep aids faces competition from holistic health practices
PROSPECTS AND OPPORTUNITIES
Stress and anxieties drives ongoing growth in sleep aids
Competition among players remains fierce, supported by new launches
New product formats could help add to the appeal of sleep aids
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2019-2024
Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Weather, screens and air conditioners drive sales of eye care in Austria
Standard eye care outsells allergy products, offering a broader range
Bausch & Lomb retains its lead, being recommended by professionals
PROSPECTS AND OPPORTUNITIES
Steady growth is driven by ongoing pollution and office work
The strong presence of leading players limits changes on the competitive landscape
Eye care will continue to be sold exclusively through pharmacies
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2019-2024
Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Retail volume sales decline as consumers let smaller injuries heal naturally
Steady sales of first aid kits as driven by the Austrian Motor Vehicles Act
Lohmann & Rauscher retains its lead, offering a wide range of goods
PROSPECTS AND OPPORTUNITIES
Wound care sales remain stable as an uplift in sales is not expected
Growth is limited as innovation is expected to be low
Beauty and personal care retailers offer consumers convenience
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales are challenged by dietary supplements and forfeited food options
Time constraints and a demand for convenient solutions drives sales
Richard Bittner AG takes the lead from Bayer, benefiting from local origin
PROSPECTS AND OPPORTUNITIES
Demand for vitamins declines as interest in holistic wellbeing rises
Interest in wellness boosts sales of vitamin E across the forecast period
E-commerce sales rise as consumers appreciate the convenience of online
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2019-2024
Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales are driven by time constraints and specific health needs
Herbal/traditional solutions benefit from being mild alternatives
Richard Bittner maintains a healthy lead with its trusted Abtei brand
PROSPECTS AND OPPORTUNITIES
Declining price points challenge value sales and widen consumer appeal
E-commerce gains ground as consumers embrace convenient purchasing options
The ongoing ageing population drives sales over the next five years
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising focus on diet and exercise challenges sales of weight management
Slimming teas are seen as a natural aid for weight loss
Herbalife leads as consumers appreciate individual health plans
PROSPECTS AND OPPORTUNITIES
Functional food and sports nutrition challenge sales over the forecast period
Meal replacement benefits from improved recipes while other categories struggle
Direct selling continues to lead sales as consumers appreciate anonymity
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Body composition, strength, and fitness goals are driving growth for sports nutrition
Growing variety and availability of sports nutrition products boosts sales
Flavour innovation across sports protein/energy bars supports ongoing growth
PROSPECTS AND OPPORTUNITIES
As consumers become more active, demand for sports nutrition will grow
Widening appeal for sports nutrition aids ongoing growth
New launches lead to further fragmentation on the competitive landscape
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Herbal and traditional products benefit from positive perceptions
Herbal/traditional topical analgesics lead growth, with a strong product offering
Leading players maintain their positions due to strong recognition and trust
PROSPECTS AND OPPORTUNITIES
Positive perceptions surrounding herbal/traditional goods drive ongoing growth
Distribution and availability of herbal/traditional products is strong
Dermatological and paediatric dietary supplements struggle over the forecast period
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Positive retail value growth with varying volume growth across different areas
Apomedica maintains its lead, being a trusted domestic player
Demand for medicine challenged as consumers seek mild options
PROSPECTS AND OPPORTUNITIES
Challenges include the declining birth rate and shift to milder alternatives
Consolidated competitive landscape unlikely to see much movement
Limited availability impacts sales of paediatric consumer health products
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029

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