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Consumer Electronics in Ukraine

Published Aug 11, 2025
Length 82 Pages
SKU # EP20321029

Description

Volume sales of consumer electronics are climbing steadily in Ukraine. The ongoing war is reshaping purchasing behaviour as households place a premium on robustness, energy independence and value for money. Rather than aspiring to status symbols, local consumers now choose devices that offer practicality, durability and daily functionality in a shift that touches almost every product category. Demand is strongest for equipment that can endure unstable conditions: long-lasting batteries, shock re...

Euromonitor International's Consumer Electronics in Ukraine report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

82 Pages
Consumer Electronics in Ukraine
Euromonitor International
August 2025
List Of Contents And Tables
CONSUMER ELECTRONICS IN UKRAINE
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN UKRAINE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Product mobility comes into sharp focus
Lenovo leads as cost-consciousness drives demand
E-commerce goes from strength to strength
PROSPECTS AND OPPORTUNITIES
Laptops and tablets to drive future growth
Tech and design development impact innovation
Eco concerns prompt greater investment in sustainability and efficiency
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
Table 16 Sales of Computers by Category: Business Volume 2020-2025
Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030
IN-CAR ENTERTAINMENT IN UKRAINE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Persistent decline seen in 2025
Pioneer and as clear leader
E-commerce is taking over distribution
PROSPECTS AND OPPORTUNITIES
Decline to deepen in early forecast period, before rising once again
Seamlessness as key to progress
Connected retrofit options likely to become more prevalent
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030
HOME AUDIO AND CINEMA IN UKRAINE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Battery-powered solutions come to the fore
Established brands dominate the landscape
E-commerce leads distribution
PROSPECTS AND OPPORTUNITIES
Product resilience as key concern
Demand centres on smart, strong and portable options
Innovation driven by versatility, survival and smart adaptation
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030
HOME VIDEO IN UKRAINE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumers shift towards affordable smart TVs
Established brands maintain stronghold as Chinese players rise
Rising importance of omnichannel retailers
PROSPECTS AND OPPORTUNITIES
Consumers will continue seeking reliability and value
Smart TV integration and AI enhancements
Innovation in energy resilience
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2020-2025
Table 54 Sales of Home Video by Category: Value 2020-2025
Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030
IMAGING DEVICES IN UKRAINE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dual-use demand boosts action and vlogging cameras
Canon leads amid intensifying competition
E-commerce accounts for most sales of imaging devices in Ukraine
PROSPECTS AND OPPORTUNITIES
War-driven shifts anticipated as sales set to rise further
Imaging devices benefits from expanding functionality
Increased focus on functionality, resilience and ease of field use
CATEGORY DATA
Table 66 Sales of Imaging Devices by Category: Volume 2020-2025
Table 67 Sales of Imaging Devices by Category: Value 2020-2025
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
Table 69 Sales of Imaging Devices by Category: % Value Growth 2020-2025
Table 70 NBO Company Shares of Imaging Devices: % Volume 2021-2025
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
Table 72 Distribution of Imaging Devices by Channel: % Volume 2020-2025
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
Table 74 Forecast Sales of Imaging Devices by Category: Value 2025-2030
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030
PORTABLE PLAYERS IN UKRAINE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Only niche demand remains for portable players in 2025
Cheap and basic models shape the landscape
Offline retail leads distribution
PROSPECTS AND OPPORTUNITIES
Potential remains for niche products
Innovation in terms of specialised functionality
Battery efficiency remains central concern
CATEGORY DATA
Table 77 Sales of Portable Players by Category: Volume 2020-2025
Table 78 Sales of Portable Players by Category: Value 2020-2025
Table 79 Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 80 Sales of Portable Players by Category: % Value Growth 2020-2025
Table 81 NBO Company Shares of Portable Players: % Volume 2021-2025
Table 82 LBN Brand Shares of Portable Players: % Volume 2022-2025
Table 83 Distribution of Portable Players by Channel: % Volume 2020-2025
Table 84 Forecast Sales of Portable Players by Category: Volume 2025-2030
Table 85 Forecast Sales of Portable Players by Category: Value 2025-2030
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
MOBILE PHONES IN UKRAINE
KEY DATA FINDINGS
2025 DEVELOPMENTS
2025 sees surge in demand for budget and second-hand smartphones
Apple leads overall, with Samsung and Xiaomi remaining key players in specific segments
E-commerce sees further expansion
PROSPECTS AND OPPORTUNITIES
Consumers will remain focused on value for money
Previously premium features increasingly available in economy segment
Practical, purpose-driven and highly consumer-responsive innovation
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
Table 89 Sales of Mobile Phones by Category: Value 2020-2025
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
WEARABLE ELECTRONICS IN UKRAINE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Accelerated shift towards affordable smart wearables
Apple leads, while low-cost Chinese products continue to enter
E-commerce as preferred channel for wearable electronics purchases in Ukraine
PROSPECTS AND OPPORTUNITIES
Continued growth forecast for affordable feature-rich wearables
Improved display technology
Targeted innovation will focus on functionality and affordability
CATEGORY DATA
Table 101 Sales of Wearable Electronics by Category: Volume 2020-2025
Table 102 Sales of Wearable Electronics by Category: Value 2020-2025
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030
WIRELESS HEADPHONES IN UKRAINE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rapid adoption of low-cost TWS earbuds
Competition grows across all price segments
E-commerce maintains its key role in distribution
PROSPECTS AND OPPORTUNITIES
Mass-market growth and niche diversification
TWS earbuds to enjoy increased innovation
Wireless earbuds race ahead with budget upgrades, sport tracking and premium ecosystem perks
CATEGORY DATA
Table 112 Sales of Wireless Headphones by Category: Volume 2020-2025
Table 113 Sales of Wireless Headphones by Category: Value 2020-2025
Table 114 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
Table 115 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
Table 116 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
Table 117 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
Table 118 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
Table 119 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
Table 120 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
Table 121 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
Table 122 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030

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