
Consumer Electronics in Ukraine
Description
Volume sales of consumer electronics are climbing steadily in Ukraine. The ongoing war is reshaping purchasing behaviour as households place a premium on robustness, energy independence and value for money. Rather than aspiring to status symbols, local consumers now choose devices that offer practicality, durability and daily functionality in a shift that touches almost every product category. Demand is strongest for equipment that can endure unstable conditions: long-lasting batteries, shock re...
Euromonitor International's Consumer Electronics in Ukraine report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Consumer Electronics in Ukraine report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
82 Pages
- Consumer Electronics in Ukraine
- Euromonitor International
- August 2025
- List Of Contents And Tables
- CONSUMER ELECTRONICS IN UKRAINE
- EXECUTIVE SUMMARY
- Consumer electronics in 2025: The big picture
- 2025 key trends
- Competitive landscape
- Channel developments
- What next for consumer electronics?
- MARKET DATA
- Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
- Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
- Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
- Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
- Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
- Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
- Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
- Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
- Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
- Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- COMPUTERS AND PERIPHERALS IN UKRAINE
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Product mobility comes into sharp focus
- Lenovo leads as cost-consciousness drives demand
- E-commerce goes from strength to strength
- PROSPECTS AND OPPORTUNITIES
- Laptops and tablets to drive future growth
- Tech and design development impact innovation
- Eco concerns prompt greater investment in sustainability and efficiency
- CATEGORY DATA
- Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
- Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
- Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
- Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
- Table 16 Sales of Computers by Category: Business Volume 2020-2025
- Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
- Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
- Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
- Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
- Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
- Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
- Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
- Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
- Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
- Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
- Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
- Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
- Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
- Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030
- IN-CAR ENTERTAINMENT IN UKRAINE
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Persistent decline seen in 2025
- Pioneer and as clear leader
- E-commerce is taking over distribution
- PROSPECTS AND OPPORTUNITIES
- Decline to deepen in early forecast period, before rising once again
- Seamlessness as key to progress
- Connected retrofit options likely to become more prevalent
- CATEGORY DATA
- Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
- Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
- Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
- Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
- Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
- Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
- Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
- Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
- Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
- Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
- Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030
- HOME AUDIO AND CINEMA IN UKRAINE
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Battery-powered solutions come to the fore
- Established brands dominate the landscape
- E-commerce leads distribution
- PROSPECTS AND OPPORTUNITIES
- Product resilience as key concern
- Demand centres on smart, strong and portable options
- Innovation driven by versatility, survival and smart adaptation
- CATEGORY DATA
- Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
- Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
- Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
- Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
- Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
- Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
- Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
- Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
- Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
- Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
- Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030
- HOME VIDEO IN UKRAINE
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Consumers shift towards affordable smart TVs
- Established brands maintain stronghold as Chinese players rise
- Rising importance of omnichannel retailers
- PROSPECTS AND OPPORTUNITIES
- Consumers will continue seeking reliability and value
- Smart TV integration and AI enhancements
- Innovation in energy resilience
- CATEGORY DATA
- Table 53 Sales of Home Video by Category: Volume 2020-2025
- Table 54 Sales of Home Video by Category: Value 2020-2025
- Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
- Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
- Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
- Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
- Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
- Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
- Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
- Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
- Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
- Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
- Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030
- IMAGING DEVICES IN UKRAINE
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Dual-use demand boosts action and vlogging cameras
- Canon leads amid intensifying competition
- E-commerce accounts for most sales of imaging devices in Ukraine
- PROSPECTS AND OPPORTUNITIES
- War-driven shifts anticipated as sales set to rise further
- Imaging devices benefits from expanding functionality
- Increased focus on functionality, resilience and ease of field use
- CATEGORY DATA
- Table 66 Sales of Imaging Devices by Category: Volume 2020-2025
- Table 67 Sales of Imaging Devices by Category: Value 2020-2025
- Table 68 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
- Table 69 Sales of Imaging Devices by Category: % Value Growth 2020-2025
- Table 70 NBO Company Shares of Imaging Devices: % Volume 2021-2025
- Table 71 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
- Table 72 Distribution of Imaging Devices by Channel: % Volume 2020-2025
- Table 73 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
- Table 74 Forecast Sales of Imaging Devices by Category: Value 2025-2030
- Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
- Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030
- PORTABLE PLAYERS IN UKRAINE
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Only niche demand remains for portable players in 2025
- Cheap and basic models shape the landscape
- Offline retail leads distribution
- PROSPECTS AND OPPORTUNITIES
- Potential remains for niche products
- Innovation in terms of specialised functionality
- Battery efficiency remains central concern
- CATEGORY DATA
- Table 77 Sales of Portable Players by Category: Volume 2020-2025
- Table 78 Sales of Portable Players by Category: Value 2020-2025
- Table 79 Sales of Portable Players by Category: % Volume Growth 2020-2025
- Table 80 Sales of Portable Players by Category: % Value Growth 2020-2025
- Table 81 NBO Company Shares of Portable Players: % Volume 2021-2025
- Table 82 LBN Brand Shares of Portable Players: % Volume 2022-2025
- Table 83 Distribution of Portable Players by Channel: % Volume 2020-2025
- Table 84 Forecast Sales of Portable Players by Category: Volume 2025-2030
- Table 85 Forecast Sales of Portable Players by Category: Value 2025-2030
- Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
- Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
- MOBILE PHONES IN UKRAINE
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- 2025 sees surge in demand for budget and second-hand smartphones
- Apple leads overall, with Samsung and Xiaomi remaining key players in specific segments
- E-commerce sees further expansion
- PROSPECTS AND OPPORTUNITIES
- Consumers will remain focused on value for money
- Previously premium features increasingly available in economy segment
- Practical, purpose-driven and highly consumer-responsive innovation
- CATEGORY DATA
- Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
- Table 89 Sales of Mobile Phones by Category: Value 2020-2025
- Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
- Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
- Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
- Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
- Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
- Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
- Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
- Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
- Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
- Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
- Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
- WEARABLE ELECTRONICS IN UKRAINE
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Accelerated shift towards affordable smart wearables
- Apple leads, while low-cost Chinese products continue to enter
- E-commerce as preferred channel for wearable electronics purchases in Ukraine
- PROSPECTS AND OPPORTUNITIES
- Continued growth forecast for affordable feature-rich wearables
- Improved display technology
- Targeted innovation will focus on functionality and affordability
- CATEGORY DATA
- Table 101 Sales of Wearable Electronics by Category: Volume 2020-2025
- Table 102 Sales of Wearable Electronics by Category: Value 2020-2025
- Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
- Table 104 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
- Table 105 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
- Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
- Table 107 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
- Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
- Table 109 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
- Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
- Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030
- WIRELESS HEADPHONES IN UKRAINE
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Rapid adoption of low-cost TWS earbuds
- Competition grows across all price segments
- E-commerce maintains its key role in distribution
- PROSPECTS AND OPPORTUNITIES
- Mass-market growth and niche diversification
- TWS earbuds to enjoy increased innovation
- Wireless earbuds race ahead with budget upgrades, sport tracking and premium ecosystem perks
- CATEGORY DATA
- Table 112 Sales of Wireless Headphones by Category: Volume 2020-2025
- Table 113 Sales of Wireless Headphones by Category: Value 2020-2025
- Table 114 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
- Table 115 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
- Table 116 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
- Table 117 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
- Table 118 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
- Table 119 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
- Table 120 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
- Table 121 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
- Table 122 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030
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