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Consumer Electronics in South Africa

Published Aug 29, 2025
Length 83 Pages
SKU # EP20363894

Description

In 2025, consumer electronics in South Africa began to stabilise, recording marginal positive growth in volume terms, following a challenging 2024. Easing inflation and interest rates improved consumer purchasing power, while political stability under the Government of National Unity (GNU) and a more reliable electricity supply created a more favourable retail environment. These conditions supported modest growth across several consumer electronics categories, with consumers showing renewed inte...

Euromonitor International's Consumer Electronics in South Africa report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

83 Pages
Consumer Electronics in South Africa
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER ELECTRONICS IN SOUTH AFRICA
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN SOUTH AFRICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Computer sales experience a decline in volume, while sales of peripherals record modest growth
Established players hold firm amid rising competition in computers and peripherals
Appliance and electronics specialists dominate distribution with the emergence of more direct-to-consumer stores
PROSPECTS AND OPPORTUNITIES
A gradual recovery is expected across the forecast period, driven by changing consumer preferences
Digital innovation and distribution technologies will shape performance over the forecast period
Tablet brands are set to launch new products designed to replace laptops and incorporate AI features
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
Table 16 Sales of Computers by Category: Business Volume 2020-2025
Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030
IN-CAR ENTERTAINMENT IN SOUTH AFRICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
In-car entertainment continues to decline amid technological innovation
The competitive landscape remains highly concentrated, with limited new players entering
Appliance and electronics specialists retain its lead while retail e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
In-car entertainment is expected to record an ongoing decline across the forecast period
Navigation companies are expected to turn to innovative software to remain relevant
Personalisation and connectivity are set to shape in-car entertainment over the forecast period
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030
HOME AUDIO AND CINEMA IN SOUTH AFRICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Home audio and cinema record a decline, challenged by changing consumer preferences
Samsung Electronics SA (Pty) Ltd maintains its lead while JLB records strong growth
Appliance and electronics specialists dominate distribution for home audio and cinema products
PROSPECTS AND OPPORTUNITIES
Home audio and cinema will continue to face challenges across the forecast period
Digital media player docks will be increasingly replaced by wireless speakers
Smart home integration will continue to be a key aspect of home audio and cinema
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030
HOME VIDEO IN SOUTH AFRICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Home video shows signs of stabilisation amid shifting preferences and rising demand for premium TVs
Hisense leads as Skyworth emerges and premium innovation drives competition
Appliance and electronics specialists remain key, with notable developments within e-commerce
PROSPECTS AND OPPORTUNITIES
Demand for televisions will be driven by connectivity, innovation and smart functionality
AI, OLED, and gaming features will position televisions as a key driver of innovation
Brand-led innovation is expected to continue driving growth in televisions
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2020-2025
Table 54 Sales of Home Video by Category: Value 2020-2025
Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030
IMAGING DEVICES IN SOUTH AFRICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Imaging devices continue to face challenges as competition from smartphones rises
Canon South Africa Pty Ltd leads amid changing consumer preferences
Warehouse clubs lead distribution, while retail e-commerce gains momentum
PROSPECTS AND OPPORTUNITIES
Professional and hobbyist photographers are expected to sustain marginal demand
Imaging devices will continue to see advancements in technology despite ongoing challenges
New camera models are expected to launch in South Africa across the forecast period
CATEGORY DATA
Table 66 Sales of Imaging Devices by Category: Volume 2020-2025
Table 67 Sales of Imaging Devices by Category: Value 2020-2025
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
Table 69 Sales of Imaging Devices by Category: % Value Growth 2020-2025
Table 70 NBO Company Shares of Imaging Devices: % Volume 2021-2025
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
Table 72 Distribution of Imaging Devices by Channel: % Volume 2020-2025
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
Table 74 Forecast Sales of Imaging Devices by Category: Value 2025-2030
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030
PORTABLE PLAYERS IN SOUTH AFRICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wireless speakers drive growth within portable players while other products decline
JBL leads portable players due to its strong position within wireless speakers
Retail e-commerce records solid growth as a distribution channel for portable players
PROSPECTS AND OPPORTUNITIES
Wireless speakers are set to record consistent growth across the forecast period
Wireless speakers are set to drive growth through enhanced digital features
More brands are expected to exit portable media players over the forecast period
CATEGORY DATA
Table 77 Sales of Portable Players by Category: Volume 2020-2025
Table 78 Sales of Portable Players by Category: Value 2020-2025
Table 79 Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 80 Sales of Portable Players by Category: % Value Growth 2020-2025
Table 81 NBO Company Shares of Portable Players: % Volume 2021-2025
Table 82 LBN Brand Shares of Portable Players: % Volume 2022-2025
Table 83 Distribution of Portable Players by Channel: % Volume 2020-2025
Table 84 Forecast Sales of Portable Players by Category: Volume 2025-2030
Table 85 Forecast Sales of Portable Players by Category: Value 2025-2030
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
MOBILE PHONES IN SOUTH AFRICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Smartphones record positive growth following two consecutive years of decline
Established players continue to face strong competition from Asian brands
Appliance and electronics specialists remain popular, while retail e-commerce grows
PROSPECTS AND OPPORTUNITIES
Growth is set to be driven by innovation, affordability, and infrastructure expansion
FoneYam and innovative financing models are set to drive smartphone accessibility
Foldables, AI, and ecosystem integration is expected to drive premium smartphone innovation
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
Table 89 Sales of Mobile Phones by Category: Value 2020-2025
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
WEARABLE ELECTRONICS IN SOUTH AFRICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health trends and affordable innovation fuel growth in wearable electronics
Ecosystem integration shapes the competitive landscape for wearable electronics
Appliance and electronics specialists lead distribution while omnichannel strategies rise
PROSPECTS AND OPPORTUNITIES
Health awareness, digital lifestyles, and innovation are expected to drive sales in wearable electronics
Technological innovation is set to drive growth within wearable electronics
Emerging product innovations are set to transform wearable electronics
CATEGORY DATA
Table 112 Sales of Wearable Electronics by Category: Volume 2020-2025
Table 113 Sales of Wearable Electronics by Category: Value 2020-2025
Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
Table 115 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
Table 116 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
Table 118 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
Table 120 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030
WIRELESS HEADPHONES IN SOUTH AFRICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
TWS earbuds continue to drive strong growth within wireless headphones
Wireless headphones remains highly competitive, driven by value brands within mass TWS earbuds
Retail e-commerce becomes a significant distribution channel for wireless headphones
PROSPECTS AND OPPORTUNITIES
TWS earbuds will continue to drive growth across the forecast period
Digital and technological advancements are set to shape wireless headphones across the forecast period
Smarter, health-integrated models are expected to redefine wireless headphones
CATEGORY DATA
Table 101 Sales of Wireless Headphones by Category: Volume 2020-2025
Table 102 Sales of Wireless Headphones by Category: Value 2020-2025
Table 103 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
Table 104 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
Table 105 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
Table 106 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
Table 107 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
Table 108 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
Table 109 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
Table 110 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
Table 111 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030

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