
Consumer Electronics in South Africa
Description
In 2025, consumer electronics in South Africa began to stabilise, recording marginal positive growth in volume terms, following a challenging 2024. Easing inflation and interest rates improved consumer purchasing power, while political stability under the Government of National Unity (GNU) and a more reliable electricity supply created a more favourable retail environment. These conditions supported modest growth across several consumer electronics categories, with consumers showing renewed inte...
Euromonitor International's Consumer Electronics in South Africa report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Consumer Electronics in South Africa report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
83 Pages
- Consumer Electronics in South Africa
- Euromonitor International
- September 2025
- List Of Contents And Tables
- CONSUMER ELECTRONICS IN SOUTH AFRICA
- EXECUTIVE SUMMARY
- Consumer electronics in 2025: The big picture
- 2025 key trends
- Competitive landscape
- Channel developments
- What next for consumer electronics?
- MARKET DATA
- Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
- Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
- Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
- Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
- Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
- Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
- Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
- Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
- Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
- Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- COMPUTERS AND PERIPHERALS IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Computer sales experience a decline in volume, while sales of peripherals record modest growth
- Established players hold firm amid rising competition in computers and peripherals
- Appliance and electronics specialists dominate distribution with the emergence of more direct-to-consumer stores
- PROSPECTS AND OPPORTUNITIES
- A gradual recovery is expected across the forecast period, driven by changing consumer preferences
- Digital innovation and distribution technologies will shape performance over the forecast period
- Tablet brands are set to launch new products designed to replace laptops and incorporate AI features
- CATEGORY DATA
- Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
- Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
- Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
- Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
- Table 16 Sales of Computers by Category: Business Volume 2020-2025
- Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
- Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
- Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
- Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
- Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
- Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
- Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
- Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
- Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
- Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
- Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
- Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
- Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
- Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030
- IN-CAR ENTERTAINMENT IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- In-car entertainment continues to decline amid technological innovation
- The competitive landscape remains highly concentrated, with limited new players entering
- Appliance and electronics specialists retain its lead while retail e-commerce gains ground
- PROSPECTS AND OPPORTUNITIES
- In-car entertainment is expected to record an ongoing decline across the forecast period
- Navigation companies are expected to turn to innovative software to remain relevant
- Personalisation and connectivity are set to shape in-car entertainment over the forecast period
- CATEGORY DATA
- Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
- Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
- Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
- Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
- Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
- Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
- Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
- Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
- Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
- Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
- Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030
- HOME AUDIO AND CINEMA IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Home audio and cinema record a decline, challenged by changing consumer preferences
- Samsung Electronics SA (Pty) Ltd maintains its lead while JLB records strong growth
- Appliance and electronics specialists dominate distribution for home audio and cinema products
- PROSPECTS AND OPPORTUNITIES
- Home audio and cinema will continue to face challenges across the forecast period
- Digital media player docks will be increasingly replaced by wireless speakers
- Smart home integration will continue to be a key aspect of home audio and cinema
- CATEGORY DATA
- Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
- Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
- Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
- Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
- Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
- Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
- Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
- Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
- Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
- Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
- Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030
- HOME VIDEO IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Home video shows signs of stabilisation amid shifting preferences and rising demand for premium TVs
- Hisense leads as Skyworth emerges and premium innovation drives competition
- Appliance and electronics specialists remain key, with notable developments within e-commerce
- PROSPECTS AND OPPORTUNITIES
- Demand for televisions will be driven by connectivity, innovation and smart functionality
- AI, OLED, and gaming features will position televisions as a key driver of innovation
- Brand-led innovation is expected to continue driving growth in televisions
- CATEGORY DATA
- Table 53 Sales of Home Video by Category: Volume 2020-2025
- Table 54 Sales of Home Video by Category: Value 2020-2025
- Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
- Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
- Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
- Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
- Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
- Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
- Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
- Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
- Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
- Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
- Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030
- IMAGING DEVICES IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Imaging devices continue to face challenges as competition from smartphones rises
- Canon South Africa Pty Ltd leads amid changing consumer preferences
- Warehouse clubs lead distribution, while retail e-commerce gains momentum
- PROSPECTS AND OPPORTUNITIES
- Professional and hobbyist photographers are expected to sustain marginal demand
- Imaging devices will continue to see advancements in technology despite ongoing challenges
- New camera models are expected to launch in South Africa across the forecast period
- CATEGORY DATA
- Table 66 Sales of Imaging Devices by Category: Volume 2020-2025
- Table 67 Sales of Imaging Devices by Category: Value 2020-2025
- Table 68 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
- Table 69 Sales of Imaging Devices by Category: % Value Growth 2020-2025
- Table 70 NBO Company Shares of Imaging Devices: % Volume 2021-2025
- Table 71 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
- Table 72 Distribution of Imaging Devices by Channel: % Volume 2020-2025
- Table 73 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
- Table 74 Forecast Sales of Imaging Devices by Category: Value 2025-2030
- Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
- Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030
- PORTABLE PLAYERS IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Wireless speakers drive growth within portable players while other products decline
- JBL leads portable players due to its strong position within wireless speakers
- Retail e-commerce records solid growth as a distribution channel for portable players
- PROSPECTS AND OPPORTUNITIES
- Wireless speakers are set to record consistent growth across the forecast period
- Wireless speakers are set to drive growth through enhanced digital features
- More brands are expected to exit portable media players over the forecast period
- CATEGORY DATA
- Table 77 Sales of Portable Players by Category: Volume 2020-2025
- Table 78 Sales of Portable Players by Category: Value 2020-2025
- Table 79 Sales of Portable Players by Category: % Volume Growth 2020-2025
- Table 80 Sales of Portable Players by Category: % Value Growth 2020-2025
- Table 81 NBO Company Shares of Portable Players: % Volume 2021-2025
- Table 82 LBN Brand Shares of Portable Players: % Volume 2022-2025
- Table 83 Distribution of Portable Players by Channel: % Volume 2020-2025
- Table 84 Forecast Sales of Portable Players by Category: Volume 2025-2030
- Table 85 Forecast Sales of Portable Players by Category: Value 2025-2030
- Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
- Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
- MOBILE PHONES IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Smartphones record positive growth following two consecutive years of decline
- Established players continue to face strong competition from Asian brands
- Appliance and electronics specialists remain popular, while retail e-commerce grows
- PROSPECTS AND OPPORTUNITIES
- Growth is set to be driven by innovation, affordability, and infrastructure expansion
- FoneYam and innovative financing models are set to drive smartphone accessibility
- Foldables, AI, and ecosystem integration is expected to drive premium smartphone innovation
- CATEGORY DATA
- Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
- Table 89 Sales of Mobile Phones by Category: Value 2020-2025
- Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
- Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
- Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
- Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
- Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
- Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
- Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
- Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
- Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
- Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
- Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
- WEARABLE ELECTRONICS IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Health trends and affordable innovation fuel growth in wearable electronics
- Ecosystem integration shapes the competitive landscape for wearable electronics
- Appliance and electronics specialists lead distribution while omnichannel strategies rise
- PROSPECTS AND OPPORTUNITIES
- Health awareness, digital lifestyles, and innovation are expected to drive sales in wearable electronics
- Technological innovation is set to drive growth within wearable electronics
- Emerging product innovations are set to transform wearable electronics
- CATEGORY DATA
- Table 112 Sales of Wearable Electronics by Category: Volume 2020-2025
- Table 113 Sales of Wearable Electronics by Category: Value 2020-2025
- Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
- Table 115 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
- Table 116 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
- Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
- Table 118 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
- Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
- Table 120 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
- Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
- Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030
- WIRELESS HEADPHONES IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- TWS earbuds continue to drive strong growth within wireless headphones
- Wireless headphones remains highly competitive, driven by value brands within mass TWS earbuds
- Retail e-commerce becomes a significant distribution channel for wireless headphones
- PROSPECTS AND OPPORTUNITIES
- TWS earbuds will continue to drive growth across the forecast period
- Digital and technological advancements are set to shape wireless headphones across the forecast period
- Smarter, health-integrated models are expected to redefine wireless headphones
- CATEGORY DATA
- Table 101 Sales of Wireless Headphones by Category: Volume 2020-2025
- Table 102 Sales of Wireless Headphones by Category: Value 2020-2025
- Table 103 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
- Table 104 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
- Table 105 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
- Table 106 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
- Table 107 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
- Table 108 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
- Table 109 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
- Table 110 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
- Table 111 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030
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