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Consumer Electronics in Malaysia

Published Oct 09, 2025
Length 87 Pages
SKU # EP20476192

Description

Volume sales of consumer electronics in Malaysia fell slightly in 2025, reflecting a maturing industry and mixed performance across product categories. While segments such as smartphones, wearable electronics, and wireless headphones recorded modest growth due to lifestyle shifts, AI-powered features, and smart home integration, other categories, including imaging devices and in-car entertainment systems, continued to decline due to changing consumer preferences and category saturation.

Euromonitor International's Consumer Electronics in Malaysia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

87 Pages
Consumer Electronics in Malaysia
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER ELECTRONICS IN MALAYSIA
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Decline for computers and peripherals in 2025
Established international brands lead the category
Physical stores lead sales, but e-commerce continues gaining traction
PROSPECTS AND OPPORTUNITIES
Demand from home businesses set to aid category growth
Popularity of e-sports and gaming culture could support value growth in computers
AI-powered laptops with extended battery life are at the forefront of innovation
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
Table 16 Sales of Computers by Category: Business Volume 2020-2025
Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030
IN-CAR ENTERTAINMENT IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
In-car entertainment struggles as in-built systems and mobile phones impact category growth
Established brands continue to lead the category
Brick-and-mortar stores remain dominant, while e-commerce maintains steady growth
PROSPECTS AND OPPORTUNITIES
Shrinking prospects due to shift towards built-in systems
Navigation apps on smartphones will reduce the requirement for in-car navigation
Flagship brand stores on e-commerce platforms may enhance user experience and promote sales
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030
HOME AUDIO AND CINEMA IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Volume decline for home audio and cinema in 2025
Established international brands continue to lead category sales
Appliances and electronics specialists continue to dominate sales
PROSPECTS AND OPPORTUNITIES
Higher standard of living and streaming habits of young consumers may help stem category decline
E-commerce platforms and omnichannel strategies will support sales of home video in the years ahead
Artificial intelligence will drive innovation and shape the category’s trajectory
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030
HOME VIDEO IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Steep decline for home video in 2025
Korean brands remain popular, while Chinese brands compete by offering affordability
Distribution landscape continues to be dominated by appliances and electronics specialists
PROSPECTS AND OPPORTUNITIES
Buoyant residential property market to support category growth over the forecast period
At-home cinematic experience via streaming services will gain traction
Rental subscription set to offer affordable ownership in premium products
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2020-2025
Table 54 Sales of Home Video by Category: Value 2020-2025
Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030
IMAGING DEVICES IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Imaging devices continues to see decline as discretionary spending reduces
Popularity of action cameras among young consumers solidifies GoPro’s position
E-commerce continues to gain ground on appliances and electronics specialists
PROSPECTS AND OPPORTUNITIES
Smartphones will remain a persistent threat to imaging devices in the years ahead
Rise of street photography and nostalgia trend may fuel demand
AI-Powered innovation could elevate action camera appeal among content creators
CATEGORY DATA
Table 66 Sales of Imaging Devices by Category: Volume 2020-2025
Table 67 Sales of Imaging Devices by Category: Value 2020-2025
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
Table 69 Sales of Imaging Devices by Category: % Value Growth 2020-2025
Table 70 NBO Company Shares of Imaging Devices: % Volume 2021-2025
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
Table 72 Distribution of Imaging Devices by Channel: % Volume 2020-2025
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
Table 74 Forecast Sales of Imaging Devices by Category: Value 2025-2030
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030
PORTABLE PLAYERS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Music streaming habits and gaming culture drive demand for wireless speakers
Established international brands lead category sales
Brick-and-mortar retailers remain popular for premium brands positioning, while e-commerce offers affordability
PROSPECTS AND OPPORTUNITIES
Minimalist trend and higher standard of living will support category growth in the coming years
Digital reading culture and tech-driven innovation expected to propel growth of e-readers
Technological advancements and design innovations will drive growth in wireless speakers
CATEGORY DATA
Table 77 Sales of Portable Players by Category: Volume 2020-2025
Table 78 Sales of Portable Players by Category: Value 2020-2025
Table 79 Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 80 Sales of Portable Players by Category: % Value Growth 2020-2025
Table 81 NBO Company Shares of Portable Players: % Volume 2021-2025
Table 82 LBN Brand Shares of Portable Players: % Volume 2022-2025
Table 83 Distribution of Portable Players by Channel: % Volume 2020-2025
Table 84 Forecast Sales of Portable Players by Category: Volume 2025-2030
Table 85 Forecast Sales of Portable Players by Category: Value 2025-2030
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
MOBILE PHONES IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affordable mid-range smartphones make gains amid global uncertainties
Samsung leads with Xiaomi following closely behind
Appliances and electronics specialists lead sales, but e-commerce enjoys rapid growth
PROSPECTS AND OPPORTUNITIES
Mid-range smartphones will drive growth amid economic uncertainty
Influencer marketing and cloud gaming inform how consumers interact with devices
High profile launches will continue to drive category growth in the years ahead
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
Table 89 Sales of Mobile Phones by Category: Value 2020-2025
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
WEARABLE ELECTRONICS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Smart wearables drives growth as Malaysians adopt healthier lifestyles
Chinese brands lead category sales with affordable price tags
Appliances and electronics specialists hold sway while competitive pricing drives growth in e-commerce
PROSPECTS AND OPPORTUNITIES
Steady growth predicted thanks to health and wellness trends
Xiaomi’s retail expansion signals deeper category penetration
Smart ring signals a new era of personalised wearables
CATEGORY DATA
Table 101 Sales of Wearable Electronics by Category: Volume 2020-2025
Table 102 Sales of Wearable Electronics by Category: Value 2020-2025
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030
WIRELESS HEADPHONES IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
TWS popularity and lifestyle shifts drive wireless headphones growth
Chinese brands lead wireless earphones with tiered offerings
E-commerce dominates distribution landscape, gaining ground in 2025
PROSPECTS AND OPPORTUNITIES
Lifestyles and streaming habits will drive demand for mid-range wireless headphones
Gaming culture will drive demand for wireless headbands and TWS earbuds
Open-ear wireless earbuds signal a new wave of product innovation
CATEGORY DATA
Table 112 Sales of Wireless Headphones by Category: Volume 2020-2025
Table 113 Sales of Wireless Headphones by Category: Value 2020-2025
Table 114 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
Table 115 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
Table 116 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
Table 117 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
Table 118 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
Table 119 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
Table 120 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
Table 121 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
Table 122 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030

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