
Consumer Electronics in Italy
Description
In 2025, consumer electronics in Italy was strongly influenced by overall uncertainty affecting various industries in Europe. Given that Italy does not have domestic production of most devices and relies heavily on foreign markets for hardware, retailers and brands were compelled to rethink their supply chains and strategies. The changing geopolitical landscape introduced significant challenges, leading to expected price and inventory instability. These factors contributed to cautious consumer s...
Euromonitor International's Consumer Electronics in Italy report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Consumer Electronics in Italy report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
89 Pages
- Consumer Electronics in Italy
- Euromonitor International
- August 2025
- List Of Contents And Tables
- CONSUMER ELECTRONICS IN ITALY
- EXECUTIVE SUMMARY
- Consumer electronics in 2025: The big picture
- 2025 key trends
- Competitive landscape
- Channel developments
- What next for consumer electronics?
- MARKET DATA
- Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
- Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
- Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
- Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
- Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
- Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
- Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
- Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
- Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
- Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- COMPUTERS AND PERIPHERALS IN ITALY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Growth for computers and peripherals in Italy as replacement cycle resumes
- Hewlett-Packard retains lead, despite increasing fragmentation
- E-commerce remains the largest distribution channel with notable share gain
- PROSPECTS AND OPPORTUNITIES
- Laptops set to drive category sales over the forecast period
- Leading players will continue to explore AI innovation
- Microsoft will cease support for Windows 10 in 2025
- CATEGORY DATA
- Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
- Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
- Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
- Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
- Table 16 Sales of Computers by Category: Business Volume 2020-2025
- Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
- Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
- Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
- Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
- Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
- Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
- Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
- Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
- Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
- Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
- Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
- Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
- Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
- Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030
- IN-CAR ENTERTAINMENT IN ITALY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Demand for in-car entertainment continues to decline due to reliance on smartphones and move away from second-hand cars
- New players avoid entering in-car entertainment due to falling demand
- Specialists retain lead, while e-commerce makes further gains
- PROSPECTS AND OPPORTUNITIES
- In-car entertainment will continue to experience declines over the forecast period
- Tariffs will force players to consider new routes for in-car entertainment
- New car sales to potentially hinder aftersales market
- CATEGORY DATA
- Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
- Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
- Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
- Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
- Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
- Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
- Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
- Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
- Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
- Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
- Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030
- HOME AUDIO AND CINEMA IN ITALY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Home audio and cinema continues to experience volume declines
- Sony retains lead in consolidated competitive landscape
- Store-based channels remain key for sales of home audio and cinema
- PROSPECTS AND OPPORTUNITIES
- Home audio and cinema set to experience further declines
- Investment in research and development for home audio and cinema will remain limited
- Innovation within home audio and cinema unlikely over the forecast period
- CATEGORY DATA
- Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
- Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
- Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
- Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
- Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
- Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
- Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
- Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
- Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
- Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
- Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030
- HOME VIDEO IN ITALY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Volume sales for home video marginally increase, driven by televisions
- LG Electronics strengthens lead of consolidated competitive landscape
- Appliances and electronics specialists retains dominance due to preference for in-person purchases of big-ticket items
- PROSPECTS AND OPPORTUNITIES
- Sales of home video are expected to rise, despite maturity and high penetration
- Brands addressing household space constraints are set to perform well
- Televisions will remain at the centre of innovation
- CATEGORY DATA
- Table 53 Sales of Home Video by Category: Volume 2020-2025
- Table 54 Sales of Home Video by Category: Value 2020-2025
- Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
- Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
- Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
- Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
- Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
- Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
- Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
- Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
- Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
- Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
- Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030
- IMAGING DEVICES IN ITALY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Demand for imaging devices continues to fall due to competition from smartphones
- Nital retains lead with wide brand portfolio
- E-commerce becomes dominant distribution channel for imaging devices
- PROSPECTS AND OPPORTUNITIES
- Sales of imaging devices will continue to decline across the forecast period
- TikTok Shop launches in Italy in 2025, offering a unique sales platform
- Innovation set to expand use of imaging devices in different settings
- CATEGORY DATA
- Table 66 Sales of Imaging Devices by Category: Volume 2020-2025
- Table 67 Sales of Imaging Devices by Category: Value 2020-2025
- Table 68 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
- Table 69 Sales of Imaging Devices by Category: % Value Growth 2020-2025
- Table 70 NBO Company Shares of Imaging Devices: % Volume 2021-2025
- Table 71 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
- Table 72 Distribution of Imaging Devices by Channel: % Volume 2020-2025
- Table 73 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
- Table 74 Forecast Sales of Imaging Devices by Category: Value 2025-2030
- Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
- Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030
- PORTABLE PLAYERS IN ITALY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Volume sales of portable players marginally decline in 2025
- Amazon.com Inc retains slim leadership
- Appliances and electronics specialists retains lead despite further pressure from e-commerce
- PROSPECTS AND OPPORTUNITIES
- Wireless speakers set to drive future sales over forecast period
- Streaming services set to further hamper sales of portable players
- Further innovation in smart speakers likely
- CATEGORY DATA
- Table 77 Sales of Portable Players by Category: Volume 2020-2025
- Table 78 Sales of Portable Players by Category: Value 2020-2025
- Table 79 Sales of Portable Players by Category: % Volume Growth 2020-2025
- Table 80 Sales of Portable Players by Category: % Value Growth 2020-2025
- Table 81 NBO Company Shares of Portable Players: % Volume 2021-2025
- Table 82 LBN Brand Shares of Portable Players: % Volume 2022-2025
- Table 83 Distribution of Portable Players by Channel: % Volume 2020-2025
- Table 84 Forecast Sales of Portable Players by Category: Volume 2025-2030
- Table 85 Forecast Sales of Portable Players by Category: Value 2025-2030
- Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
- Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
- MOBILE PHONES IN ITALY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Demand for mobile phones steadily recovers
- Samsung Electronics retains lead of consolidated competitive landscape
- Appliances and electronics specialists retains dominance despite e-commerce gain
- PROSPECTS AND OPPORTUNITIES
- Mobile phones set to gain further traction over the forecast period
- Smartphones will continue to invest in premium imaging features
- Brands will continue to strive to build smartphone ecosystems
- CATEGORY DATA
- Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
- Table 89 Sales of Mobile Phones by Category: Value 2020-2025
- Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
- Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
- Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
- Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
- Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
- Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
- Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
- Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
- Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
- Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
- Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
- WEARABLE ELECTRONICS IN ITALY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Wearable electronics experiences stable performance in 2025
- Fitbit retains overall lead but continues to come under pressure from Apple
- E-commerce retains dominance due to convenience of shipping small devices
- PROSPECTS AND OPPORTUNITIES
- Stable demand for wearable electronics to be driven by smart capabilities
- Smart wearables will evolve to improve data tracking and sharing
- Smart rings expected to gain popularity over the forecast period
- CATEGORY DATA
- Table 101 Sales of Wearable Electronics by Category: Volume 2020-2025
- Table 102 Sales of Wearable Electronics by Category: Value 2020-2025
- Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
- Table 104 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
- Table 105 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
- Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
- Table 107 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
- Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
- Table 109 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
- Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
- Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030
- WIRELESS HEADPHONES IN ITALY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Rising demand for wireless headphones driven by convenience and improving audio quality
- Sony retains slim lead amid rising competition
- Competitive prices and quick online product comparisons support e-commerce’s lead
- PROSPECTS AND OPPORTUNITIES
- Headbands and earbuds to drive future growth of wireless headphones
- AI integration in wireless headphones set to increase
- Italians are likely to continue focusing on health monitoring
- CATEGORY DATA
- Table 112 Sales of Wireless Headphones by Category: Volume 2020-2025
- Table 113 Sales of Wireless Headphones by Category: Value 2020-2025
- Table 114 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
- Table 115 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
- Table 116 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
- Table 117 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
- Table 118 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
- Table 119 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
- Table 120 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
- Table 121 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
- Table 122 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030
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