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Consumer Electronics in Australia

Published Oct 07, 2025
Length 85 Pages
SKU # EP20476209

Description

Volume sales of consumer electronics have seen moderate growth in 2025, reflecting a mature market landscape with mixed performances seen across the various categories. Growth has primarily been driven by rising consumer expectations around premiumisation, smart connectivity, and lifestyle-driven adoption, which has continued to shape purchasing behaviour despite economic caution and inflationary pressures.

Euromonitor International's Consumer Electronics in Australia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

85 Pages
Consumer Electronics in Australia
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER ELECTRONICS IN AUSTRALIA
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
AI and gaming continue to shape consumer decisions in computers and peripherals
Apple leads but Asus gains ground with AI, gaming and creator focused innovation
E-commerce now dominates sales due to convenience and discounts
PROSPECTS AND OPPORTUNITIES
AI expected to encourage performance-driven upgrades
Sales likely to remain split between the online and offline worlds
AI and customisation services set to define innovation
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
Table 16 Sales of Computers by Category: Business Volume 2020-2025
Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030
IN-CAR ENTERTAINMENT IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
In-car entertainment finds niche in custom setups but overall demand falls
Pioneer retains the lead while JVC gains ground as a smart budget alternative
Specialists lead distribution thanks to support in installations
PROSPECTS AND OPPORTUNITIES
In-car entertainment set to continue on downward trajectory
Innovation moving toward experience and education
Premium audio upgrades shift toward seamless integration over full system replacement
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030
HOME AUDIO AND CINEMA IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Smart simplicity wins as Hi-Fi systems lose ground to compact, connected audio solutions
Sony leads while Sonos gains ground with smart, connected products
Retailers rely on in-store experiences and omnichannel strategies to close the sale
PROSPECTS AND OPPORTUNITIES
Ecosystem-based upgrades and in-store experiences could drive premium demand
Connectivity and compatibility key
AI-driven features redefine home audio expectations and justify a premium positioning
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030
HOME VIDEO IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Bigger screens, better performance
LG and Samsung the category leaders but TCL wins share through value positioning
Appliances and electronics specialists dominate but e-commerce gaining ground
PROSPECTS AND OPPORTUNITIES
Next-gen TVs present opportunities for the premium segment
Gaming demand reshaping smart TV design in Australia
Australia’s 2026 TV Prominence Regulations present challenges and opportunities
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2020-2025
Table 54 Sales of Home Video by Category: Value 2020-2025
Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030
IMAGING DEVICES IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Imaging devices sees growth limited by competition from smartphones
Canon and Sony strengthen their creator-focused mirrorless portfolios
E-commerce gaining share as consumers look for value and convenience
PROSPECTS AND OPPORTUNITIES
Hybrid demand and mirrorless innovation set to drive growth
AI-powered hybrid cameras set to reshape the market
Demand for small, lightweight and convenient products set to rise
CATEGORY DATA
Table 66 Sales of Imaging Devices by Category: Volume 2020-2025
Table 67 Sales of Imaging Devices by Category: Value 2020-2025
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
Table 69 Sales of Imaging Devices by Category: % Value Growth 2020-2025
Table 70 NBO Company Shares of Imaging Devices: % Volume 2021-2025
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
Table 72 Distribution of Imaging Devices by Channel: % Volume 2020-2025
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
Table 74 Forecast Sales of Imaging Devices by Category: Value 2025-2030
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030
PORTABLE PLAYERS IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wireless speakers remains on a strong growth trajectory
JBL takes the lead with a strong value proposition while Kobo bucks the trend with growth in e-readers
Retailers invest in omnichannel strategies and brand experiences to drive sales
PROSPECTS AND OPPORTUNITIES
Lifestyle behaviours, premiumisation and e-commerce set to fuel sales of wireless speakers
Seamless integration elevates the smart audio experience
Advanced audio processing and connectivity set to drive innovation
CATEGORY DATA
Table 77 Sales of Portable Players by Category: Volume 2020-2025
Table 78 Sales of Portable Players by Category: Value 2020-2025
Table 79 Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 80 Sales of Portable Players by Category: % Value Growth 2020-2025
Table 81 NBO Company Shares of Portable Players: % Volume 2021-2025
Table 82 LBN Brand Shares of Portable Players: % Volume 2022-2025
Table 83 Distribution of Portable Players by Channel: % Volume 2020-2025
Table 84 Forecast Sales of Portable Players by Category: Volume 2025-2030
Table 85 Forecast Sales of Portable Players by Category: Value 2025-2030
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
MOBILE PHONES IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
AI engagement and 5G access reshape consumer priorities in Australia
Apple and Samsung dominate despite mounting competition for Chinese brands
Omnichannel distribution strategies becoming a key tool in the purchase journey
PROSPECTS AND OPPORTUNITIES
AI adoption and competitive offers set to encourage consumers to upgrade
Display innovation will redefine the next era of smartphones.
Gaming smartphones mix high-tech features with lifestyle benefits
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
Table 89 Sales of Mobile Phones by Category: Value 2020-2025
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
WEARABLE ELECTRONICS IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wellness driven innovation redefines demand for wearable electronics
Brand loyalty boosts Apple and Samsung’s position in the market
Expert guidance reinforces the role of physical stores in Australia
PROSPECTS AND OPPORTUNITIES
Health-conscious lifestyles set to drive adoption of wearable electronics
Intelligent summaries and seamless experiences elevate the value of wearable electronics
Minimalist innovation and subscription services reshaping the premium segment
CATEGORY DATA
Table 101 Sales of Wearable Electronics by Category: Volume 2020-2025
Table 102 Sales of Wearable Electronics by Category: Value 2020-2025
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030
WIRELESS HEADPHONES IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Lifestyle Integration Drives Dual Ownership of Headphones in Australia, with Portability and Performance Tailored to Use Case
Apple benefits from brand loyalty, while JBL gains share thanks to a strong value proposition
Store-based retailers retain a key role but more consumers are shifting online
PROSPECTS AND OPPORTUNITIES
Wireless headphones expected to continue growing
Smart sound, smart living and the rise of AI
Fitness culture expected to fuel demand and inform new product development
CATEGORY DATA
Table 112 Sales of Wireless Headphones by Category: Volume 2020-2025
Table 113 Sales of Wireless Headphones by Category: Value 2020-2025
Table 114 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
Table 115 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
Table 116 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
Table 117 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
Table 118 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
Table 119 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
Table 120 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
Table 121 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
Table 122 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030

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