
Consumer Electronics in Australia
Description
Volume sales of consumer electronics have seen moderate growth in 2025, reflecting a mature market landscape with mixed performances seen across the various categories. Growth has primarily been driven by rising consumer expectations around premiumisation, smart connectivity, and lifestyle-driven adoption, which has continued to shape purchasing behaviour despite economic caution and inflationary pressures.
Euromonitor International's Consumer Electronics in Australia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Consumer Electronics in Australia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
85 Pages
- Consumer Electronics in Australia
- Euromonitor International
- October 2025
- List Of Contents And Tables
- CONSUMER ELECTRONICS IN AUSTRALIA
- EXECUTIVE SUMMARY
- Consumer electronics in 2025: The big picture
- 2025 key trends
- Competitive landscape
- Channel developments
- What next for consumer electronics?
- MARKET DATA
- Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
- Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
- Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
- Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
- Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
- Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
- Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
- Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
- Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
- Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- COMPUTERS AND PERIPHERALS IN AUSTRALIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- AI and gaming continue to shape consumer decisions in computers and peripherals
- Apple leads but Asus gains ground with AI, gaming and creator focused innovation
- E-commerce now dominates sales due to convenience and discounts
- PROSPECTS AND OPPORTUNITIES
- AI expected to encourage performance-driven upgrades
- Sales likely to remain split between the online and offline worlds
- AI and customisation services set to define innovation
- CATEGORY DATA
- Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
- Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
- Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
- Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
- Table 16 Sales of Computers by Category: Business Volume 2020-2025
- Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
- Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
- Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
- Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
- Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
- Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
- Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
- Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
- Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
- Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
- Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
- Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
- Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
- Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030
- IN-CAR ENTERTAINMENT IN AUSTRALIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- In-car entertainment finds niche in custom setups but overall demand falls
- Pioneer retains the lead while JVC gains ground as a smart budget alternative
- Specialists lead distribution thanks to support in installations
- PROSPECTS AND OPPORTUNITIES
- In-car entertainment set to continue on downward trajectory
- Innovation moving toward experience and education
- Premium audio upgrades shift toward seamless integration over full system replacement
- CATEGORY DATA
- Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
- Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
- Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
- Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
- Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
- Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
- Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
- Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
- Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
- Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
- Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030
- HOME AUDIO AND CINEMA IN AUSTRALIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Smart simplicity wins as Hi-Fi systems lose ground to compact, connected audio solutions
- Sony leads while Sonos gains ground with smart, connected products
- Retailers rely on in-store experiences and omnichannel strategies to close the sale
- PROSPECTS AND OPPORTUNITIES
- Ecosystem-based upgrades and in-store experiences could drive premium demand
- Connectivity and compatibility key
- AI-driven features redefine home audio expectations and justify a premium positioning
- CATEGORY DATA
- Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
- Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
- Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
- Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
- Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
- Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
- Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
- Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
- Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
- Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
- Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030
- HOME VIDEO IN AUSTRALIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Bigger screens, better performance
- LG and Samsung the category leaders but TCL wins share through value positioning
- Appliances and electronics specialists dominate but e-commerce gaining ground
- PROSPECTS AND OPPORTUNITIES
- Next-gen TVs present opportunities for the premium segment
- Gaming demand reshaping smart TV design in Australia
- Australia’s 2026 TV Prominence Regulations present challenges and opportunities
- CATEGORY DATA
- Table 53 Sales of Home Video by Category: Volume 2020-2025
- Table 54 Sales of Home Video by Category: Value 2020-2025
- Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
- Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
- Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
- Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
- Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
- Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
- Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
- Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
- Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
- Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
- Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030
- IMAGING DEVICES IN AUSTRALIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Imaging devices sees growth limited by competition from smartphones
- Canon and Sony strengthen their creator-focused mirrorless portfolios
- E-commerce gaining share as consumers look for value and convenience
- PROSPECTS AND OPPORTUNITIES
- Hybrid demand and mirrorless innovation set to drive growth
- AI-powered hybrid cameras set to reshape the market
- Demand for small, lightweight and convenient products set to rise
- CATEGORY DATA
- Table 66 Sales of Imaging Devices by Category: Volume 2020-2025
- Table 67 Sales of Imaging Devices by Category: Value 2020-2025
- Table 68 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
- Table 69 Sales of Imaging Devices by Category: % Value Growth 2020-2025
- Table 70 NBO Company Shares of Imaging Devices: % Volume 2021-2025
- Table 71 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
- Table 72 Distribution of Imaging Devices by Channel: % Volume 2020-2025
- Table 73 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
- Table 74 Forecast Sales of Imaging Devices by Category: Value 2025-2030
- Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
- Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030
- PORTABLE PLAYERS IN AUSTRALIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Wireless speakers remains on a strong growth trajectory
- JBL takes the lead with a strong value proposition while Kobo bucks the trend with growth in e-readers
- Retailers invest in omnichannel strategies and brand experiences to drive sales
- PROSPECTS AND OPPORTUNITIES
- Lifestyle behaviours, premiumisation and e-commerce set to fuel sales of wireless speakers
- Seamless integration elevates the smart audio experience
- Advanced audio processing and connectivity set to drive innovation
- CATEGORY DATA
- Table 77 Sales of Portable Players by Category: Volume 2020-2025
- Table 78 Sales of Portable Players by Category: Value 2020-2025
- Table 79 Sales of Portable Players by Category: % Volume Growth 2020-2025
- Table 80 Sales of Portable Players by Category: % Value Growth 2020-2025
- Table 81 NBO Company Shares of Portable Players: % Volume 2021-2025
- Table 82 LBN Brand Shares of Portable Players: % Volume 2022-2025
- Table 83 Distribution of Portable Players by Channel: % Volume 2020-2025
- Table 84 Forecast Sales of Portable Players by Category: Volume 2025-2030
- Table 85 Forecast Sales of Portable Players by Category: Value 2025-2030
- Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
- Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
- MOBILE PHONES IN AUSTRALIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- AI engagement and 5G access reshape consumer priorities in Australia
- Apple and Samsung dominate despite mounting competition for Chinese brands
- Omnichannel distribution strategies becoming a key tool in the purchase journey
- PROSPECTS AND OPPORTUNITIES
- AI adoption and competitive offers set to encourage consumers to upgrade
- Display innovation will redefine the next era of smartphones.
- Gaming smartphones mix high-tech features with lifestyle benefits
- CATEGORY DATA
- Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
- Table 89 Sales of Mobile Phones by Category: Value 2020-2025
- Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
- Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
- Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
- Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
- Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
- Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
- Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
- Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
- Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
- Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
- Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
- WEARABLE ELECTRONICS IN AUSTRALIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Wellness driven innovation redefines demand for wearable electronics
- Brand loyalty boosts Apple and Samsung’s position in the market
- Expert guidance reinforces the role of physical stores in Australia
- PROSPECTS AND OPPORTUNITIES
- Health-conscious lifestyles set to drive adoption of wearable electronics
- Intelligent summaries and seamless experiences elevate the value of wearable electronics
- Minimalist innovation and subscription services reshaping the premium segment
- CATEGORY DATA
- Table 101 Sales of Wearable Electronics by Category: Volume 2020-2025
- Table 102 Sales of Wearable Electronics by Category: Value 2020-2025
- Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
- Table 104 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
- Table 105 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
- Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
- Table 107 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
- Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
- Table 109 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
- Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
- Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030
- WIRELESS HEADPHONES IN AUSTRALIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Lifestyle Integration Drives Dual Ownership of Headphones in Australia, with Portability and Performance Tailored to Use Case
- Apple benefits from brand loyalty, while JBL gains share thanks to a strong value proposition
- Store-based retailers retain a key role but more consumers are shifting online
- PROSPECTS AND OPPORTUNITIES
- Wireless headphones expected to continue growing
- Smart sound, smart living and the rise of AI
- Fitness culture expected to fuel demand and inform new product development
- CATEGORY DATA
- Table 112 Sales of Wireless Headphones by Category: Volume 2020-2025
- Table 113 Sales of Wireless Headphones by Category: Value 2020-2025
- Table 114 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
- Table 115 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
- Table 116 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
- Table 117 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
- Table 118 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
- Table 119 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
- Table 120 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
- Table 121 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
- Table 122 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030
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