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Computers and Peripherals in Thailand

Publisher Euromonitor International
Published Aug 01, 2025
Length 22 Pages
SKU # EP20287355

Description

In 2025, retail volume sales of computers and peripherals in Thailand decreased by 4% to three million units. This decline, although at a slower rate than in previous years, was influenced by a range of factors. Despite a gradually improving domestic economy, some Thai consumers maintained a cautious approach towards discretionary spending, opting to replace their devices less frequently. High saturation, and an extended replacement cycle driven by value-consciousness, also contributed significa...

Euromonitor International's Computers and Peripherals in Thailand report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers, Peripherals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Computers and Peripherals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Computers and Peripherals in Thailand
Euromonitor International
August 2025
List Of Contents And Tables
COMPUTERS AND PERIPHERALS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Despite overall decline, laptops and printers are bright spots
Canon and Dell perform well, while despite a sales decline Lenovo still has growth potential
Retail e-commerce continues to see share growth due to a broad product range and competitive pricing
PROSPECTS AND OPPORTUNITIES
Stable retail volume sales, although performances will vary across categories
Transformation in products and distribution anticipated
AI computers set to become more accessible and demanded by a wider range of consumers
CATEGORY DATA
Table 1 Sales of Computers and Peripherals by Category: Volume 2020-2025
Table 2 Sales of Computers and Peripherals by Category: Value 2020-2025
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
Table 5 Sales of Computers by Category: Business Volume 2020-2025
Table 6 Sales of Computers by Category: Business Value MSP 2020-2025
Table 7 Sales of Computers by Category: Business Volume Growth 2020-2025
Table 8 Sales of Computers by Category: Business Value MSP Growth 2020-2025
Table 9 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
Table 10 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
Table 11 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
Table 12 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
Table 13 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
Table 14 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
Table 15 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
Table 16 Forecast Sales of Computers by Category: Business Volume 2025-2030
Table 17 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
Table 18 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
Table 19 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030
CONSUMER ELECTRONICS IN THAILAND
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 20 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 21 Sales of Consumer Electronics by Category: Value 2020-2025
Table 22 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 23 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 24 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 25 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 26 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 27 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 28 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 29 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 30 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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