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Competitor Strategies in Toys and Games

Publisher Euromonitor International
Published Nov 18, 2024
Length 25 Pages
SKU # EP19343971

Description

Competitor Strategies in Toys and Games


Sales of toys and games, buoyed by recent recovery, are poised for continued growth over the next five years. The rising influence of pop culture, the growing kidult market, and the increasingfuture digitalisation of play are shaping the of the industry.

Euromonitor International's Competitor Strategies in Toys and Games global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Introduction
Pop culture influence
Digitalisation of toys
Engaging kidults
The rise of collectables

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