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Competitor Strategies in Apparel and Footwear

Publisher Euromonitor International
Published Aug 01, 2025
Length 44 Pages
SKU # EP20287561

Description

Escalating geopolitical uncertainty, Trump policies, shifting consumer demands and technological disruptions are all having a significant impact on the fashion market globally.
From diversifying their sourcing and retail markets to investing in AI tools and experience-led models, or banking on sustainability for longer-term value creation, this report looks at the various strategies fashion players are adopting, to build growth and resilience.

Euromonitor International's Competitor Strategies in Apparel and Footwear global briefing offers an insight into to the size and shape of the apparel market, highlights buzz topics, emerging trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the clothing and footwear market - be they changes on the supply side, in channel dynamics, economic/ lifestyle /demographic influences or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

44 Pages
Introduction
Industry overview
Competitive landscape
Navigating uncertainty and tariff turmoil
Expanding market reach
Rewriting the retail playbook
Banking on experience-led growth
Adding value through sustainability
Conclusion

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