Colour Cosmetics in Vietnam

Sales of colour cosmetics saw strong growth in current value terms in 2024, driven by the increasing influence of younger Vietnamese consumers who are highly engaged with social media. Platforms like TikTok have played a crucial role in shaping beauty trends, with viral make-up techniques and product recommendations driving demand. This demographic is becoming more invested in their daily appearance, leading to a shift toward regular make-up usage rather than occasional application. The growing...

Euromonitor International's Colour Cosmetics in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.