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Colour Cosmetics in Pakistan

Publisher Euromonitor International
Published May 14, 2025
Length 19 Pages
SKU # EP20049911

Description

Growth of colour cosmetics in 2024 was supported by persistent inflation and rising prices, as well as increasing demand for multifunctional and halal-certified products. Consumers increasingly sought value-for-money colour cosmetics, including BB creams with SPF, and products tailored to local needs, such as foundations for Pakistani skin tones.

Euromonitor International's Colour Cosmetics in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Colour Cosmetics in Pakistan
Euromonitor International
May 2025
List Of Contents And Tables
COLOUR COSMETICS IN PAKISTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dynamic growth of lip products supported by influencer-driven trends on TikTok and Instagram
L’Oréal Groupe leads, offering a broad portfolio
Online platforms attract consumers with exclusive discounts, flash sales, and influencer-driven promotions
PROSPECTS AND OPPORTUNITIES
Beauty influencers hold significant sway in product promotion and brand endorsements
Multifunctional products increasingly popular
Innovation to focus on clean and hybrid cosmetics
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN PAKISTAN
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care ?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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