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Colour Cosmetics in Kenya

Publisher Euromonitor International
Published Aug 29, 2025
Length 20 Pages
SKU # EP20363790

Description

The market for colour cosmetics in Kenya continued to expand in current value terms in 2024. This resilience is largely driven by the growing availability of local alternatives and strong domestic production. Homegrown brands such as Dreamskinhaven, The Hair Colour Company, SuperCosmetics, and Shaarz Cosmetics Kenya play a key role in meeting the diverse needs of local consumers. By manufacturing locally, these companies maintain competitive pricing while leveraging flexible, wide-reaching distr...

Euromonitor International's Colour Cosmetics in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Colour Cosmetics in Kenya
Euromonitor International
August 2025
List Of Contents And Tables
COLOUR COSMETICS IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Local production ensures wide range of affordable options
L'Oreal maintains its lead
Beauty specialists maintain lead in terms of distribution
PROSPECTS AND OPPORTUNITIES
Shifting demographics and strong focus on personal grooming will drive future growth
Ecommerce will continue to grow
Gen Z will be viewed as key target for innovation and consumption
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN KENYA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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