Colour Cosmetics in Indonesia

Colour cosmetics in Indonesia showcased healthy growth in 2024, driven by double-digit retail current value increases in categories such as eye make-up, facial make-up, and lip products. This growth was underpinned by a new generation of young Indonesians who are increasingly interested in beauty and self-expression. Young consumers, influenced by social media and beauty influencers, are experimenting with new looks and products, boosting demand for colour cosmetics. Categories such as eye make-...

Euromonitor International's Colour Cosmetics in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Colour Cosmetics in Indonesia
Euromonitor International
May 2025
List Of Contents And Tables
COLOUR COSMETICS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Social media contributes to continued dynamic growth for colour cosmetics
Paragon maintains its lead, but Hebe Beauty rises due to consumer trust
Retail e-commerce maintains its growth trend, but is outpaced by variety stores
PROSPECTS AND OPPORTUNITIES
Lip products set to continue to drive value growth despite an already high base
Affordability likely to be important in the purchasing decision moving forward
Innovations in colours, textures, and hybrid products
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 5 LBN Brand Shares of Eye Make-up: % Value 2021-2024
Table 6 LBN Brand Shares of Facial Make-up: % Value 2021-2024
Table 7 LBN Brand Shares of Lip Products: % Value 2021-2024
Table 8 LBN Brand Shares of Nail Products: % Value 2021-2024
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN INDONESIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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