Report cover image

Colour Cosmetics in Guatemala

Publisher Euromonitor International
Published May 13, 2025
Length 22 Pages
SKU # EP20050174

Description

Colour cosmetics in Guatemala recorded growth in both current value and volume terms in 2024, demonstrating the resilience of the category even during times of economic uncertainty. For many Guatemalan women, the use of colour cosmetics is closely tied to expressions of identity, self-confidence and emotional wellbeing. Despite the increased cost of living experienced in the country over the past few years, beauty rituals remain part of the daily routine for women across different income levels.

Euromonitor International's Colour Cosmetics in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Colour Cosmetics in Guatemala
Euromonitor International
May 2025
List Of Contents And Tables
COLOUR COSMETICS IN GUATEMALA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Coolour cosmetics remain a priority for Guatemalan women even amid economic challenges
Industry players connect with consumers through affordability and improved formulations
Direct selling consolidates its role as key sales channel and tool for female empowerment
PROSPECTS AND OPPORTUNITIES
Favourable economic environment and adoption of comprehensive beauty rituals will drive growth in colour cosmetics
Consumers will favour practicality, affordability, and instant results
Multifunctional formulations to gain ground facial make-up
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN GUATEMALA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us