Colour Cosmetics in Georgia

In 2024, value sales of colour cosmetics experienced a robust double-digit increase. A key driver of this growth was the rising influence of social media personalities on platforms such as TikTok and Instagram, where content focused on the use, promotion, and discussion of colour cosmetics. This trend notably resonated with a younger female demographic, who became increasingly engaged in the category. As such, the growth of this audience supported overall sales in colour cosmetics during 2024.

Euromonitor International's Colour Cosmetics in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Colour Cosmetics in Georgia
Euromonitor International
May 2025
List Of Contents And Tables
COLOUR COSMETICS IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Social media influencers, eye make-up and lip trends drive sales in 2024
L’Oréal Groupe enhances its distribution network to significantly increase share in 2024
Beauty specialists record a standout performance as consumers appreciate the wide selection and professional advice
PROSPECTS AND OPPORTUNITIES
Social media is expected to support sales while encouraging consumers to purchase premium goods
Innovations are set to focus on personalised shades and skin care benefits
A focus on natural ingredients and sustainable packaging is set to rise
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN GEORGIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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