
Colour Cosmetics in Austria
Description
The demand for colour cosmetics in Austria rose in 2024, supported by a confluence of trends spanning pricing, product innovation and social media influence. Overall value sales were driven upward by increases in average unit prices across most product types, while growing consumer interest in skin-enhancing formulations strengthened engagement with colour cosmetics. Skinification remained a key trend, with more make-up products containing ingredients traditionally found in skin care, such as hy...
Euromonitor International's Colour Cosmetics in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
33 Pages
- Colour Cosmetics in Austria
- Euromonitor International
- June 2025
- List Of Contents And Tables
- COLOUR COSMETICS IN AUSTRIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Social media visibility, skinification and premium lip gloss fuelled rising interest
- L’Oréal led the market with strong brand portfolio and innovative advertising strategies
- Beauty specialists and e-commerce drove growth with elevated experiences and convenience
- PROSPECTS AND OPPORTUNITIES
- Innovations and evolving product expectations will shape colour cosmetics
- Premium colour cosmetics will outperform mass through elevated branding and experiential appeal
- Sustainability and formulation transparency will drive innovation in colour cosmetics
- CATEGORY DATA
- Table 1 Sales of Colour Cosmetics by Category: Value 2019-2024
- Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
- Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
- Table 5 LBN Brand Shares of Eye Make-up: % Value 2021-2024
- Table 6 LBN Brand Shares of Facial Make-up: % Value 2021-2024
- Table 7 LBN Brand Shares of Lip Products: % Value 2021-2024
- Table 8 LBN Brand Shares of Nail Products: % Value 2021-2024
- Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
- Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
- Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
- BEAUTY AND PERSONAL CARE IN AUSTRIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
- MARKET DATA
- Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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