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Cigarettes in Serbia

Publisher Euromonitor International
Published Jul 09, 2025
Length 24 Pages
SKU # EP20199694

Description

Retail volume sales of cigarettes declined in 2024, continuing the category’s long-term downward trend. This contraction was shaped by a mix of economic challenges, social change, and evolving consumer preferences. Serbia’s inflationary environment has led to greater price sensitivity, especially among lower-income smokers who are increasingly seeking ways to reduce household costs. Rising taxation has compounded this issue, making cigarettes less affordable and pushing some consumers to reduce...

Euromonitor International's Cigarettes in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cigarettes Including Fine Cut Stick Equivalent.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Cigarettes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Cigarettes in Serbia
Euromonitor International
July 2025
List Of Contents And Tables
CIGARETTES IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Declining cigarette consumption reflects shifting attitudes and economic pressures
Philip Morris consolidates leadership through long-term investment and smoke-free transition
Local retail retains dominance as discounters reshape channel dynamics
PROSPECTS AND OPPORTUNITIES
Downward pressure on cigarette sales to intensify over the forecast period
International manufacturers to remain dominant as local players focus on niche export strategies
Investment in capacity and smoke-free alternatives replaces traditional product innovation
TAXATION AND PRICING
Taxation rates
Table 1 Taxation and Duty Levies 2019-2024
Average cigarette pack price breakdown
Summary 1 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 2 Sales of Cigarettes: Volume 2019-2024
Table 3 Sales of Cigarettes by Category: Value 2019-2024
Table 4 Sales of Cigarettes: % Volume Growth 2019-2024
Table 5 Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 6 Sales of Cigarettes by Blend: % Volume 2019-2024
Table 7 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 8 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 9 Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 10 Sales of Cigarettes by Price Band: % Volume 2019-2024
Table 11 NBO Company Shares of Cigarettes: % Volume 2020-2024
Table 12 LBN Brand Shares of Cigarettes: % Volume 2021-2024
Table 13 Sales of Cigarettes by Distribution Format: % Volume 2019-2024
Table 14 Illicit Trade Estimate of Cigarettes: Volume 2019-2024
Table 15 Forecast Sales of Cigarettes: Volume 2024-2029
Table 16 Forecast Sales of Cigarettes by Category: Value 2024-2029
Table 17 Forecast Sales of Cigarettes: % Volume Growth 2024-2029
Table 18 Forecast Sales of Cigarettes by Category: % Value Growth 2024-2029
Table 19 Forecast Sales of Cigarettes by Blend: % Volume 2024-2029
Table 20 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2024-2029
Table 21 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2024-2029
Table 22 Forecast Sales of Cigarettes by Pack Size: % Volume 2024-2029
Table 23 Forecast Sales of Cigarettes by Price Band: % Volume 2024-2029
TOBACCO IN SERBIA
EXECUTIVE SUMMARY
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 2 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low Ignition Propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 24 Number of Adult Smokers by Gender 2019-2024
MARKET DATA
Table 25 Sales of Tobacco by Category: Volume 2019-2024
Table 26 Sales of Tobacco by Category: Value 2019-2024
Table 27 Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 28 Sales of Tobacco by Category: % Value Growth 2019-2024
Table 29 Forecast Sales of Tobacco by Category: Volume 2024-2029
Table 30 Forecast Sales of Tobacco by Category: Value 2024-2029
Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 3 Research Sources

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