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Cigarettes in Belgium

Published Jun 17, 2025
Length 29 Pages
SKU # EP20138471

Description

Cigarette sales continued to decline in volume in Belgium in 2024, primarily due to increased excise duties and regulatory changes. The sharp rise in prices, following the excises hike in April, led many consumers to seek more affordable alternatives. Whilst this trend has been evident in the shift toward lower-priced cigarette brands and smaller pack sizes, the leading Marlboro Red from Philip Morris Belgium BVBA remains popular and actually gained share in 2024.

Euromonitor International's Cigarettes in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cigarettes Including Fine Cut Stick Equivalent.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cigarettes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

29 Pages
Cigarettes in Belgium
Euromonitor International
June 2025
List Of Contents And Tables
CIGARETTES IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cigarette sales continue to decline due to high excise taxes and regulatory changes
Philip Morris maintains leading place, despite its higher price points
Kiosks and night shops remain key distributors of cigarettes
PROSPECTS AND OPPORTUNITIES
Cigarettes sales will continue to decline, due to changes in both regulations and consumer behaviour and
Regulatory changes will have significant effects on distribution over the forecast period
No innovation in cigarettes expected over the forecast period
TAXATION AND PRICING
Taxation rates
Average cigarette pack price breakdown
Summary 1 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 1 Sales of Cigarettes: Volume 2019-2024
Table 2 Sales of Cigarettes by Category: Value 2019-2024
Table 3 Sales of Cigarettes: % Volume Growth 2019-2024
Table 4 Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 5 Sales of Cigarettes by Blend: % Volume 2019-2024
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 8 Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 9 Sales of Cigarettes by Price Band: % Volume 2019-2024
Table 10 NBO Company Shares of Cigarettes: % Volume 2020-2024
Table 11 LBN Brand Shares of Cigarettes: % Volume 2021-2024
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2019-2024
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2019-2024
Table 14 Forecast Sales of Cigarettes: Volume 2024-2029
Table 15 Forecast Sales of Cigarettes by Category: Value 2024-2029
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2024-2029
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2024-2029
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2024-2029
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2024-2029
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2024-2029
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2024-2029
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2024-2029
TOBACCO IN BELGIUM
EXECUTIVE SUMMARY
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 2 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 23 Number of Adult Smokers by Gender 2019-2024
MARKET DATA
Table 24 Sales of Tobacco by Category: Volume 2019-2024
Table 25 Sales of Tobacco by Category: Value 2019-2024
Table 26 Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 27 Sales of Tobacco by Category: % Value Growth 2019-2024
Table 28 Forecast Sales of Tobacco by Category: Volume 2024-2029
Table 29 Forecast Sales of Tobacco by Category: Value 2024-2029
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 3 Research Sources

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