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Cider/Perry in Indonesia

Publisher Euromonitor International
Published Aug 15, 2025
Length 25 Pages
SKU # EP20320983

Description

Cider/perry remained the smallest category among alcoholic drinks in Indonesia in 2024, and continued to struggle for traction. Total volume sales of cider and perry fell by 5% to 468,000 litres, a decline attributed to persistent challenges such as low brand awareness, limited retail presence, and minimal marketing investment. While the hospitality and food and beverage industries experienced a revitalisation, driven by a 16% increase in international tourist arrivals, cider/perry failed to cap...

Euromonitor International's Cider/Perry in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Non Alcoholic Cider/Perry, Regular Cider/Perry.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Cider/Perry in Indonesia
Euromonitor International
August 2025
List Of Contents And Tables
CIDER/PERRY IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cider/perry struggles with waning consumer interest from a low base
Indosarnia PT maintains its dominance in a challenged category
Food/drink/tobacco specialists is the key distribution channel for cider/perry
PROSPECTS AND OPPORTUNITIES
Cider/perry will continue face challenges in the forecast period, with increased competition from RTDs and flavoured beers
Lifestyle positioning and targeted engagement
Flavour innovation and expansion of consumption occasions will be important
CATEGORY DATA
Table 1 Sales of Cider/Perry: Total Volume 2019-2024
Table 2 Sales of Cider/Perry: Total Value 2019-2024
Table 3 Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 4 Sales of Cider/Perry: % Total Value Growth 2019-2024
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
Table 12 Forecast Sales of Cider/Perry: Total Volume 2024-2029
Table 13 Forecast Sales of Cider/Perry: Total Value 2024-2029
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN INDONESIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 21 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 22 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 23 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 24 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 26 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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