China in 2040: The Future Demographic

The population of China is predicted to decline due to changes in net migration and natural change, as it reaches over a billion citizens by 2040. Mid-Lifers (aged 45-64) will represent the largest portion of the population by 2040. Generational cohorts will continue to influence consumer expenditure based on their specific purchasing habits and unique demands. Urbanisation will continue across the country as people continue to migrate from rural areas for better work and education opportunities...

Euromonitor International's Future Demographic reports provide in-depth data and analysis of population changes in 85 countries, 7 regions and a world overview. The reports offer long-term demographic forecasts to 2030, and include breakdowns of population by age and sex, vital statistics and major cities. The series provides insight into demographic trends which will shape consumer segmentation and markets in the future


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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